C. Cultural, Social, Personal, Psychological Factors Influencing

Buyer’s behavior is strongly influenced by members of their family. Personal factors can also affect the consumer behavior. Some of the important personal factors that influence the buying behavior are: lifestyle, economic situation, occupation, age, personality and self-concept. Age and life-cycle have potential impact on the consumer buying behavior. The occupation of a person has significant impact on his buying behavior. Consumer economic situation has great influence on his buying behavior. If the income and savings of a customer is high then he will purchase more expensive products. On the other hand, a person with low income and savings will purchase inexpensive products. Lifestyle of customers is another import factor affecting the consumer buying behavior. There are four important psychological factors affecting the consumer buying behavior. These are: perception, motivation, learning, beliefs and attitudes. The level of motivation also affects the buying behavior of customers. Every person has different needs such as physiological needs, biological needs, and social needs. Customer possesses specific belief and attitude towards various products. Since such beliefs and attitudes make up brand image and affect consumer buying behavior; therefore, marketers are interested in them.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

The socio cultural determinant that is associated with the impact of groups at risk of cardiovascular disease (CVD) are media factors. Media impacts a person's views and opinions of certain subjects, such as groups associated with smoking. The media influences the smokers by educating them about the dangerous effects of it, therefore leading to a decrease in smoking and then leads to a decrease in the trend for cardiovascular disease rates, as the people who view the commercials understand the effects of the activity. The socioeconomic determinant that is associated with the impact of groups at risk of CVD is income. Income effects those who are unable to have the pleasure to spend on health products and services, due to their socioeconomic

Consumers are the most crucial factor to the environment of the company. They drive the company to profitable ends. And thus it is very essential to meet the needs of the customers at the right time and at the right place.

Sociological and psychological factors are the biggest contributors in establishing the development of diverse sexual orientation in humans. Sexual orientation refres to an individuals pattern of attaction physically, emotionally, sexually and romantically to other people. These patters are usually identified as hetrosexual(attraction to the opposite gender), homosexual(attraction to the same gender), bisexual(attraction to both gender), and lastly “questioning” ( individuals who are not yet certain of which gender they’re attracted to). Traditional theories state that many people become gay due to the influence of social factors and a matter of choice. For Example, a mother can influence a son to become feminine which can result and change

One of many historical factors influenced the United States, but I will be focusing on one main factor which happens to be slavery and indentured servitude. Slavery converted America into a profitable influence. Imprisoned males, females, and kids worked to create billions for their owners and deceptively this practice has persisted to contemporary time, which describe the quote “immense amount of capital which is invested in slave property is owned by widows and orphans, by the aged and infirm, as well as the sound and vigorous” (Henretta, Hinderaker, Edwards, and Self 348). Regardless of the failure of the leaders which this state was allegedly constructed, and the thorough absence of a slave practice in England. This poisonous and cruel reliance has had much in mutuality with the moralities of the inborn people, rights of women, and the Apartheid crusade in South Africa, because slavery is a defiant act and a battering alongside all

As of March, 2013, Facebook has a reported 1.13 billion users each month, and each day up to 665 million people log on to Facebook (AP, 2012). And according to attorney Brian Socolow, with Loeb & Loeb, seventy-two percent of online users are part of "…at least one social network"; and the "most credible source" for details about a particular brand or item on a social networking site doesn't come from the marketing people, it comes from "other consumers" (Socolow, 2011). This paper delves into the most popular social media site, Facebook, to explain why consumers are helping marketers promote products and serves, and answer questions about the impact of social media in terms of legal and marketing aspects.

What is the role of the cultural pattern in a society? How these affect the consumption?

In today’s world of various products and services, businesses aim to excel and lead the competition by marketing the most number of consumers, which is a full time endeavor of business. To survive in the market, a firm or an organization has to be constantly innovating and understand the latest consumer trends and tastes. Marketers need to understand consumer behavior because the decision-making process for consumers is anything but straight forward. Consumers’ behaviors and their purchasing patterns is a huge advantage to understanding the way customers think and the reason for their purchases. Therefore, the study of consumer behavior is important because it allows the

The purpose of this exercise is to broaden your understanding of consumer behaviour by bringing

Consumer behavior is the most important factor which we need to concentrate. The more we understand this factor the more success for our business. In our case, we focus on the following elements:

Social and cultural factors have a significant influence on the way a child interprets and views language. Language is a form of behaviour, a series of cultural and social practices that should be seen as appropriate (or not appropriate) for a given context (Green 2006). We could describe language as a set of conventions or rules that have been developed over time to provide communication and speech between one another. Not only is language important to society but specifically to education and most importantly in the classroom. Language is conventional and dynamic, shared across multiple cultures. Its universal in the case that everyone understands language. If its speaking, or things like music, dance, drama. They are all different

Understanding and acting upon consumer behavior is at the core of becoming a successful retailer. Today’s business environment is packed with competing firms, all seeking to convenience customers to choose them over their competitors. Many industries, such as the soda, cell phone, and washing detergent industry are dominated by a just a few or a sole firm. Therefore, more than ever it is difficult to intervene in the habitual consumption of most consumers. A consumer’s buying process is what must be closely analyzed by any existing or new firm that is trying to become competitive in today’s business environment.

Lush consumers’ unwillingness to conform to social norms and peers shows that they are inner-directed in social character. Based on VALs ("Values, Attitudes And Lifestyles") by Stanford Research

Due to viral marketing depending on the social interaction with the product companies are attempting to sell, the main target for viral marketing are consumers between the ages of 8 to 18 years old (Gunawan & Huarng 2015). A majority of consumers within this age group do not understand the products real worth presented to them (Vandana & Lenka 2014). Marketers are then able to draw in users of this age group to virtual communities and try to manipulate their buying decisions of certain products (Gunawan & Huarng 2015).