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CB4303 Course Outline 2014 15 SemB

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CB4303 Strategy and Policy Semester B 2014-15 Class time: Classroom: Instructor: Dr. Toni Maria TONG Email: mgttong@cityu.edu.hk Room: AC1 - G7322 Tel: 852 – 3442 7977 Fax: 852 - 3442 0309 1.0 Course Overview As a capstone course for Year 3 students of the BBA program, CB 4303 Strategy & Policy is designed to integrate concepts and knowledge from functional disciplines in the program. It is a “big picture” course, i.e. instead of concent rating narrowly on a particular function or unit of the business, you must examine the total organization and environment within which it operates, and analyse the causes of its success or failure. Managers today confront an increasingly uncertain and hostile business environment, and they need …show more content…

Second – and perhaps the most important goal of the course -- you will be asked to think strategically and be able to appreciate why and how strategic thinking is needed for the sustained s uccess of an organization. Third, the game will require you to deal with international business and think globally. Fourth, the simulation is very time consuming. If you have frequent travelling plans, pleas e think TW ICE before joining this course. Each class have different game schedules and thus please check with your instructor before formally enrolled. You will work in teams of four to five people during the simulation. Each team will compete as the management of a simulated firm. All firms are in the same industry and compete with each other. The performance of your team and firm relies, in part, on outperforming other firms in the industry. The success of your team will be one of the factors that determines your grade in the course. All work in the simulation will be done in teams, and grading in this part of the course will be team-based. The simulation will require your team to make decis ions about a broad range of management issues, including production planning, marketing, sales, financial management, human resource management, and other business functions There are three keys to success in the Business Strategy Game.  Approach deci sion-making system atically. Students are free to use any planning tools and spreadsheets

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