CHAPTER 1: INTRODUCTION 1.1 Job Attitude: A job attitude is a set of evaluations of one's job that

Attitude is the way you communicate your mood to others. When you are optimistic and anticipate successful encounters, you transmit a positive attitude and people usually respond favourably. When you are pesimistic and expect

Job satisfaction can reflect on employees ‘overall assessment of their job through emotions, behaviours, and attitudes about their work experience. (Boundless)

Attitude - Attitude toward a behavior is referred as an individual’s positive and negative evaluation of a relevant behavior and is composed of an individual’s salient beliefs regarding the perceived consequences of performing behavior (Ajzen, 1991, p.207).

Robbins and Judge define "attitudes" as “evaluative statements or judgments concerning objects, people, or events.” Jessica’s attitudes towards her job switched from favorable to unfavorable after a change in policy. Henceforth, she was less productive in her job and expressed signs of low job satisfaction. After leaving her Mental Health Technician position for a job in Counseling, she was able to return to her normal, happy and productive self. This case study illuminates the direct correlation between job performance, job satisfaction, and attitude.

Attitude–a relatively constant feeling, predisposition, or a set of beliefs that is directed toward an object, a person, or a situation.

Literally, attitude is the “evaluative statements or judgements concerning object, people or events.” (Timothy & Stephen, 2007). By reviewing the main scene and some sub-scenes, Mike’s attitude can be discussed by using Cognitive Dissonance Theory. Leon Festinger has proposed cognitive dissonance theory in the late 1950’s, which explains that the conflicting that related to our attitude and behaviour. The word “cognitive” is defines as understanding and “dissonance” is disagreement.

Cognition is basically making decisions going through a thinking process. So this thinking process can occur on the basis of knowledge and perceptions that already existed in the consumers ' minds. The Cognitive Component of attitude is developing a belief based on past

There are three components that underlie every attitude. These are referred to the ABC’S of attitudes and consist of an affective, behavioral and cognitive component. The affective component involves our feelings and or emotions, the behavioral component is the actions and how we act, and the cognitive component consists of our thoughts and feelings (Consumer Behavior: Tripartite Model & Attitude Measurement, n.d.).

These factors include things such as effective communication and true commitments. In this assignment we will be discussing how job satisfaction and workplace attitude affects production. Currently, I work as an insurance agent. I can tell you from working as an insurance agent now and working as a phlebotomist for many years how attitude and job satisfaction affected these two careers.

The Value Percept Theory argues that job satisfaction depends on whether a job supplies the things an individual value most. Overall satisfactions derive form combined levels of satisfaction from various elements of an individual’s job, whether it’s: pay, promotion, supervision, coworkers, or the work itself. Job satisfaction is based on cognitive and affective components, which is evaluated by what an individual thinks about the job, and how they feel. Cognition evaluation is based on experiences, weighing different aspects of a job; as affect is a reaction of the job, which can fluctuate based on moods and emotions. Level of dissatisfaction is measured by the difference between what one has and what one wants, and the level of importance of that facet to the individual. Statistics have proven, that supplying individuals with what they value, will increase the chance of better performance, which has a high correlation with an individual’s affective commitment with the organization.

The main purpose of this research is to explore the effects of positive working attitude in the workplace of Taiwanese and to know the relationship between workers and their attitude from working environment and individual employee. The main subjects will be focused on those who have working experiences, including part-time jobs and full-time jobs. To make the survey fairly and openly, the subjects were selected randomly through the Internet by giving participants questionnaires. In order to make the survey convincible, the questionnaire were given as much as possible. Occupations might include every kinds of jobs but in this survey would mainly divide occupations into nine categories. The subjects were all Taiwanese and worked, which included

It is made up of three components, affective, behavioural and cognitive. The affective component is referring to a person’s feelings and emotions towards something, the behavioural is mentioning the corresponding behaviour and finally the cognitive aspect is the beliefs and knowledge about the attitude (Spencer et al., 2007).

The cognitive perspective is a theory that attempts to explain human behaviour by understanding our thought process. Our information process is compared to that of a computer: Inputting, storing and receiving data. One of the most famous cognitive psychologists was a scientist called Jean Piaget (1896-1980).

This essay will examine the strength of the link between attitudes and behaviour and show that attitudes do not always predict behaviour as there are a number of variables that need to be put in place before the evaluation of a person behaving according to their attitudes can be assessed. These variables will be discussed in some detail. The three component model will be discussed and also attitude formation will be touched upon, before the link between behaviour and attitude can be examined a general understanding of how and why attitudes are formed needs to be addressed.

The positive or negative mentality and neural readiness towards an event, thing, place or person are what attitudes represent. The affective component is the emotional response a person has towards an attitude object. Throughout the day a person may find themselves feeling a wide range of emotions like sad or happy, embarrassed or proud, envious or comfortable. An unregulated affect can become dangerous to a person’s health, however, normally our affective experiences allow us to function properly in situation and aid in our chances of survival. People’s affective responses signal to them that things are well or not well depending on whether they are in a good mood or not. The affect people experience may also contribute to how one engages in particular behaviors; if a person is experiencing a positive affect,