COMM 320 Business Plan

9055 Words37 Pages
Business Plan Project
WeRoll - Ridesharing made easy!

Submitted to: Professor Judy Nagy
14 April, 2015


COMM 320 BUSINESS PLAN

Business Plan Project

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Concept

4

Management Team

Industry and Market Analysis

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Industry Overview

5

Trends

6

Market Gaps

6

Product Lifecycle

7

Key Success Factors

7

Industry Forces

8

Target Market

10

Market Potential

11

Window of Opportunity

13

Marketing Plan

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Marketing Strategy

13

Market Segment

14

Unique Selling Point

14

Competitive Advantage

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Marketing Mix

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Revenue Projection in Brief

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Operations Plan

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Human Resources

18

Service Flow

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Production Capacity and Growth Plan

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Facilities

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Supplier Relationships

21
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His academic background is in Graphic Design at UQAM and a Bachelor’s of Fine Arts at Concordia University. He attained his Master’s of Communication from UQAM in 2013 and has been working in and on startups throughout that whole time. Felix had always been interested in design as well as technology and combined the two by introducing the site WeRoll.net.

Industry and Market Analysis
Industry Overview
The industry that WeRoll falls into is: Internet Service Providers, Web Search Portals, and Data
Processing Services, and the NAICS code is 518 (FindTheData, 2015). This industry definition is a very broad one, meaning that industry competition can be very diverse, and indeed it is. The industry covers services and platforms with a vast variety of focal markets. The portion of the 

COMM 320 BUSINESS PLAN

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industry that WeRoll will be most directly concerned with will be Ride Sharing, in which they work as a Search Portal and Data Processing Service to facilitate the discovery of ride sharing opportunities for individuals as well as processing accumulated data to create valuable insights for corporate or municipal clients of its Pro plans.

Trends
There are both Business and Environmental trends that influence the industry in which WeRoll will be competing in. In terms of Business trends, specifically for ride-sharing, or social transportation, there is currently a prevailing trend
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