COMPETITOR OF STARBUCKS

Starbucks has set a new standard in what the world sees as far as retail industry for ubiquity. The have become so big so fast that the premium status has been lowered to that of a common franchise. Their primary competitors today seem to Dunkin’ Donuts and McDonalds. Coffee is a daily habit for many people no matter what social level, economic status, or gender you hold. Starbucks tries to create or sell a certain type of lifestyle. This lifestyle is appealing to college students who go to locations to work or study or to people who want to reconnect with friends and family over a cup of coffee. Starbucks offers their customers many benefits and perks for not only buying their products but for staying and creating a comfortable atmosphere. Most locations offer free internet access and wireless charging stations for your phones or device. Because this generation seems to be very tech savvy an app also allows customers to order and pay for their item on the phone so they are ready for them right when they arrive. Starbucks also offers a membership program at no cost. These memberships also come with perks such as free drinks on your birthday and exclusive discount on food or

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

Many multinational corporations in the coffee industry have succeeded tremendously such as Starbucks. Each of these corporations has strategies that helped them continue to expand to nations of different cultures, ethnicities, governmental practices, and locations.

The “green” and “ethical chic” consumers are also concerning. They fret about social and environmental costs of the brands. Starbucks has to be aware of this trend.

Starbucks® has appealed by offering a mobile app which allows for ordering, tipping, and choosing the desired location of pickup (Starbucks Newsroom, 2014). Launched in Portland, Oregon, in 2014, plans were put in place to expand in 2015. The mobile ordering experience has been integrated into the already existing Starbucks mobile app, and My Starbucks Rewards® program. Continuing to utilize the expanding features of mobile possibilities, Starbucks® is growing with customer demand. Realizing the growing possibility of income from the use of the app, Starbucks has initiated a plan to expand the mobile app even more (Meola, 2016). In addition, sales through the mobile app has continued to grow, and, therefore, inspired the expansion of offerings through mobile communication. Studies have concluded that the use of the mobile app has become a core strategy for the business, and future growth for the Starbucks app will include recommendations to the customer for additional products. This writer considers the use of the mobile app to still be in the growing stages of the product life cycle. The maturity stage would indicate that the product has reached a peak (Solomon, Marshall, Stuart, 2012). However, not everyone has joined in the forces of utilizing the possibilities of the mobile app. Even though it would seem that most people have a cell phone, a select few only use the device for calling and texting. Therefore, the market is still growing and enticing new app

The first competitor is Keurig. It is an American coffee machine company that directly competes with Nespresso. It also produces premium coffee and coffee capsules; and is known for

On the other hand, as competitors can easily adopt specialty coffee equipment, so specialty coffee served as a temporary competitive advantage as well. Hence there are a lot of factors Starbucks should consider for sustainable development, for example Starbucks has been serving a wide variety of coffee blends at a reasonable price, so the customers can enjoy a wide range of options. While this could be better if complementary items can be added on the menu. Additionally, as Starbucks is famous for experiencing culture in the locations it operates, so the baristas are trained to speak several languages to deliver the different coffee blends names. Another example is the introduction and development of instant coffee, where the baristas were asked not to multitask, in this way; the baristas can not only serve drinks at the same time but also focus on offering a unique customer

Starbucks has introduced stored-value card (SVC), which is one of its successful service innovation to its customers. This prepaid and swipe-able smart card was positively accepted, resulting in sales of 6 million cards and $160 million in revenues in the first year it was launched. Starbucks has learned that cardholders tend to visit Starbucks twice as often and experience reduced transaction times. This SVC also proves to bring new customers to Starbucks’ brand.

Targeting a younger generation, who live and die by their cell phone, many retailers are jumping on the mobile payment bandwagon. Starbucks has been the leader in mobile payment technology. According to Seattle-based coffee company’s CEO, Howard Schultz, the Starbucks’ app has accounted for 14 percent of all purchases.

Starbucks has found a way to be a part of the portable figuring upheaval. It has worked with Apple and presented reduced coupons through iPhone applications. They likewise endeavor co-marking and cross offering. Starbucks is all around ready to appreciate the advantages of the Smartphone transformation.

Starbucks extends their coffee experience to everyone: kids, teenagers and adults. Part of their success comes from their ability to create new products that fit the culture of the country. In Japan, for instance, Starbucks launched green tea lattes, which later became popular in other countries (Allison). Starbucks is well established in countries like Canada, Japan, and the United Kingdom. In the US alone, Starbucks sells 4 million cups of coffee per day (Horovitz). Their products and services have transformed the way customers view coffee. Changing the way customers order, Starbucks makes it very chic to purchase custom drinks. Starbucks is like no other coffee shop: the dimmed lights

Starbucks Corporation is an American Coffee company and coffeehouse chain. Starbucks was founded in Seattle, Washington in 1971 and it has gotten bigger by the day. Starbucks uses the highest quality of Arabica coffee as the base for it’s espresso drinks and people can’t get enough of it! The purpose of this case study is to observe the effect that Reward Card and Mobile payments Smartphone Application is having on the service offering of Starbucks Coffee Company in the US market. The mobile payment App has added value to Starbucks’ service. Starbucks has changed the way its loyalty rewards program will work and these changes include the way stars will be distributed to consumers as well as the total among of money which are needed to be spend.

Starbucks has become one of the most iconic brands in the world. The coffee house is known for their friendly baristas, crafted coffee drinks and inviting ambiance. The Starbucks application is used to save and reload card funds, also they have recently started the mobile ordering option where

Starbucks was originally created to be a retail coffee store and roasting factory. Howard Schultz purchased Starbucks where he changed it into a coffee bar where people could purchase cups of espresso and lattes. He expanded the business into the Chicago area and soon began to open other locations. In 1991, Starbucks created its own in-house team to create and design store layouts and features (Gamble, Thompson, & Peteraf, 2013). He has continued to change the design to meet the needs of the communities he sells his product in. They have moved to a new green building code and structure. They have introduced Starbucks CDs, take away cards for music clientele can down load. They now have a Starbucks app where people can order their coffee and it will be ready at the

With the technology improving, Starbucks had launch Starbucks Card. This card has greatly improved the efficiency of customer service. It also created the opportunity to