COMPETITOR OF STARBUCKS

Starbucks has set a new standard in what the world sees as far as retail industry for ubiquity. The have become so big so fast that the premium status has been lowered to that of a common franchise. Their primary competitors today seem to Dunkin’ Donuts and McDonalds. Coffee is a daily habit for many people no matter what social level, economic status, or gender you hold. Starbucks tries to create or sell a certain type of lifestyle. This lifestyle is appealing to college students who go to locations to work or study or to people who want to reconnect with friends and family over a cup of coffee. Starbucks offers their customers many benefits and perks for not only buying their products but for staying and creating a comfortable atmosphere. Most locations offer free internet access and wireless charging stations for your phones or device. Because this generation seems to be very tech savvy an app also allows customers to order and pay for their item on the phone so they are ready for them right when they arrive. Starbucks also offers a membership program at no cost. These memberships also come with perks such as free drinks on your birthday and exclusive discount on food or

The first competitor is Keurig. It is an American coffee machine company that directly competes with Nespresso. It also produces premium coffee and coffee capsules; and is known for

Starbucks Corporation is an American global coffee company and coffeehouse chain based in Seattle, Washington. Starbucks is the largest coffeehouse company in the world, with 20,366 stores in 61 countries, including 13,123 in the United States, 1,299 in Canada, 977 in Japan, 793 in the United Kingdom, 732 in China, 473 in South Korea, 363 in Mexico, 282 in Taiwan, 204 in the Philippines, 164 in Thailand and 3 in India.

Many multinational corporations in the coffee industry have succeeded tremendously such as Starbucks. Each of these corporations has strategies that helped them continue to expand to nations of different cultures, ethnicities, governmental practices, and locations.

starbucks Corp., an international coffee and coffeehouse chain based in Seattle, Washington, has expanded rapidly since its opening in 1971. These outrageous success was due to its well-developed strategy vision which lay out the company's strategic course in developing and strengthening its business. Starbucks is a global corporation that sells authentic coffee in 30 countries, reporting revenues of nearly $5.1 billion in 2006. The main goal of Starbucks is to embrace diversity by applying the highest standards of excellence. Starbucks strives to perfect the relationship with the working class by making the service as fast as possible because they believe that every customer has their own personal rate. One

On the other hand, as competitors can easily adopt specialty coffee equipment, so specialty coffee served as a temporary competitive advantage as well. Hence there are a lot of factors Starbucks should consider for sustainable development, for example Starbucks has been serving a wide variety of coffee blends at a reasonable price, so the customers can enjoy a wide range of options. While this could be better if complementary items can be added on the menu. Additionally, as Starbucks is famous for experiencing culture in the locations it operates, so the baristas are trained to speak several languages to deliver the different coffee blends names. Another example is the introduction and development of instant coffee, where the baristas were asked not to multitask, in this way; the baristas can not only serve drinks at the same time but also focus on offering a unique customer

Starbucks faces competition from variety of small-scale specialty coffee chains, such as Caribou Coffee, Peet’s Coffee and Tea, Dunkin Donuts, and thousands of independent specialty coffee shops. Each of them applies different strategies to differentiate itself from Starbucks; some of them deliver highly personalized service.

As the world has turned the pages into the 21st century, Starbucks and its leadership team has developed and leveraged the technological advances of this time period to further drive growth and expansion, in addition to providing the ultimate Starbucks Digital Experience to people. The use of digital space and use of technology across the board is what has been a wise and effective tool by management as a method for the company to have and maintain an innovative marketplace advantage. Always cutting edge, some of the innovations that have given Starbucks a marketplace advantage are the company’s ability to connect with customers via social media, mobile order and pay, providing free premium content and access to Wi-Fi for in-store

It’s a known fact that Starbucks is one of the leading brand in the market.When we analyse the market we find that Mcdonald 's and Dunkin are the competitors in the same product segment. So comparing Starbucks with these competitors will throw light on its grey areas, process and competitive edge in the market.

Many coffee companies are currently in the market, making competition fierce. Although Starbucks has a strong reputation in North America, direct and indirect competitors still pose a threat. To establish market niche, competitors use location,

Starbucks has found a way to be a part of the portable figuring upheaval. It has worked with Apple and presented reduced coupons through iPhone applications. They likewise endeavor co-marking and cross offering. Starbucks is all around ready to appreciate the advantages of the Smartphone transformation.

The growth of the coffee industry is expected to keep growing even become larger in the near future. Without new innovation the industry would never grow. There have been some tiny and some large changes in the coffee world that in toll add up to a new experience that many cannot refuse to be a part of. One of the goals of many coffee shops is to make the customer comfortable and happy. To do this many Starbucks’ around the world have installed new wireless charging stations in there stores so that when costumers are there they can easily charge their phones without worrying about bringing a charger of their own. This new addition to the stores is just one part of getting ready for the future. Phones and technology in general is a huge part of everyday life and this has to be incorporated into many places people shop. By adding technology to stores it makes the entire buying process more streamline. Starbucks has also integrated the use of phones in to the payment system at every store. Customers use their own phone that has a barcode to pay for their goods. With just the touch of a button the entire buying process can be completed. This makes it easy because you do not need to worry about remembering your wallet all you need is your phone and many people already have it with them. Included in the app is also a rewards system that provides user with rewards bases on how often they go and even recommendations for what a customer may enjoy next time. One of the newest changes

Starbucks has become one of the most iconic brands in the world. The coffee house is known for their friendly baristas, crafted coffee drinks and inviting ambiance. The Starbucks application is used to save and reload card funds, also they have recently started the mobile ordering option where

With the technology improving, Starbucks had launch Starbucks Card. This card has greatly improved the efficiency of customer service. It also created the opportunity to

Starbucks was originally created to be a retail coffee store and roasting factory. Howard Schultz purchased Starbucks where he changed it into a coffee bar where people could purchase cups of espresso and lattes. He expanded the business into the Chicago area and soon began to open other locations. In 1991, Starbucks created its own in-house team to create and design store layouts and features (Gamble, Thompson, & Peteraf, 2013). He has continued to change the design to meet the needs of the communities he sells his product in. They have moved to a new green building code and structure. They have introduced Starbucks CDs, take away cards for music clientele can down load. They now have a Starbucks app where people can order their coffee and it will be ready at the