CONFLICT RESOLUTION IN INDIAN COSMETIC INDUSTRY The globe cosmetic trade has been captivated by

Executive Summary…………………………………………………………………………………………………3 Current Marketing Situation……………………………………………………………………………………4 SWOT Analysis………………………………………………………………………………………………………..6 Target Market…………………………………………………………………………………………………………6 Positioning and Competitive Map…………………………………………………………………………..7 Price……………………………………………………………………………………………………………………….10 Distribution…………………………………………………………………………………………………………….10 Sales Force……………………………………………………………………………………………………………..10 Advertising &

The Japanese cosmetics market was well-matured and being the largest direct selling market in the world. These provided opportunities to MKC’s direct selling approach – party plan approach.

There is a famous saying that ‘cosmetics are not selling product but beauty.’ Therefore, it is important to keep planning and developing product to meet the needs of customers who pursue beauty. In line

In this essay, I will be discussing how the beauty industry has evolved between the period of 1997 till present, the transitions and effects it has caused as well as the possibilities for the future of what it could become.

IBIS World (2010). Cosmetic and Toiletry Retailing in Australia, Melbourne: Arna Richardson, Exporter Guild, Australian, Organic Market, P11(ix), April 2011

Currently, the business has not ventured in the cosmetic market of London and Canada. Canada and London provide an opportunity for the company to expand its market through its international entry strategy of retailing and B2C framework. The SWOT analysis of the company shows a wide range of strengths and opportunities for the company’s future success such as market gap (London and Canada), Globalization, technology and good customer relation (BBB accreditation). The company demonstrates high capability of sustenance and survival through retailing, personal selling, E-commerce, E-marketing, Fashion Collaboration and other B2B platforms.

• Be the preferred company to meet the health and personal grooming needs of target consumers with safe, efficacious, natural solutions by synthesising deep knowledge of ayurveda and herbs with modern science.

Young girls are more concerned about acnes and blackheads while mature women are looking for anti-aging and anti-wrinkle products. Genders do affect the choice of skin care products. In the past, skin care products only belong to the girls’ world. Nevertheless, in recent years, men are increasingly becoming more and more concerned about skin care. With a view to this latest trend, various brands have started developing men’s line. Income level directly affects the purchasing power of customers. Skin care products take up a wide range of price levels from far less than a hundred dollars to more than a thousand. Young girls who do not have any income cannot afford the expensive skin care products while mature women with higher purchasing power focus more on quality and effectiveness. Occupations also determine the need for skin care products. Models and artists generally have a higher consciousness on skin care than people with less exposure to the public.

The beauty industry continues to trend upwards despite recent years’ economic situation. Consumers are still embracing the beauty industry and are predicted to increase their spending in the 2011. According to 2011 studies the beauty industry has shown an increase of about 11 percent in dollar sales from 2010 to the end of 2011. See Exhibit B in the appendix section for prestige beauty growth by country: 2011 vs. 2010. The U.S., U.K, and China had the most robust sales period in 2011 in the prestige beauty category.

Porter national diamond analysis Supporting Industries Superior in-store infrastructure Counseling counters Cosmetic R&D centre MDO, Max factor Strategy, Structure and Rivalry High number of domestic competitors with high innovation. Tough competition Presence of prestigious foreign brand Intense, established, well respected , high experience and famous competitors Limited competitors in high-cosmetic market which can lead to low innovation and learning improvement as well as an opportunity to easily reach a huge market for P&G

Cosmetics has continued to be a big part of civilization throughout the years. The cosmetic business brings in about 200 billions of dollars each year

Rivalry is intense among the competition in the cosmetic and skin care industry. There are numerous existing cosmetic companies competing in the market. The giant corporations acquire numerous brand name products and compete for the same number of customers. The competition consists of companies such as, Procter & Gamble, L’Oreal, Unilever, Avon Products, Inc., Estee Lauder, in addition to competing with large retailers, who order mass

Many NGOs are associated with the use of international staff working in 'developing' countries, but there are many NGOs in both North and South who rely on local employees or volunteers.

With a population of 86 million – over half aged under 30 – Vietnam in particular is an attractive market for cosmetic companies. In fact, according to business advice service Vietnam Net, approximately 90% of cosmetics sold in the country are imported. The country’s largest foreign players are South Korea (30%), the EU (23%), Japan (17%), Thailand (13%) and the US (10%), according to 2006 estimates from the US Commercial Service. Ngo Minh Phuong from the US Commercial Service in Vietnam points out: “Although the share by each player may be slightly different [than the 2006 figures given] the ranking is the same and [South] Korea is still clearly the predominant player.”

Many cosmetic brands are popping up recently, perhaps, due to the increasing consumers of products that beautify and enhance the physical appearance of a person. Even though the market is already full of the said cosmetic brands, the company L’Oreal Groups could still be considered as the leading supplier of cosmetics and hair-color. This study is a brief overview of the marketing concepts and strategy of the said company. The company profile will be presented to be able to give a clear view of the market to which the company belongs to. An internal and external (SWOT) analysis of the company will also be provided in this paper. Another area will be specifically devoted to