CORPORATE STRATEGIC MANAGEMENT
Part 1
1.1 Axiata Company profile
1.2 Company mission and Organization Chart
Part 2
2.1 Axiata products
Models Analysis
2.2 Ansoff Matrix
2.3 Pestle Analyis
2.4 Product life cycle
2.5 The BCG matrix(applied by the Company)
2.6 The 5 forces
2.7 The generic Strategies
2.8 Axiata Competitors(Robi) and SWOT analysis
Part 3
Question 1
Question 2
Part 4
4.1 – General opinion about Axiata and suggestions
Axiata Group Berhad (AXIATA)
1.1 Axiata Company introduction and history
Axiata Group Berhad, an investment holding company, provides telecommunication and network transmission related services. The company offers, mobile telecommunication, passive infrastructure leasing, interconnect
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Robi has got the widest international roaming coverage among all the operators in Bangladesh.
2.2 Ansoff’s Matrix
Igor Ansoff was a Russian/American mathematician who applied his work to the world of business. His most famous work is the Ansoff Matrix. The purpose of this matrix is to help managers consider how to grow their business through existing or new products or in existing or new markets. By using this Matrix,he was helping managers to assess the differing degrees of risk associated with moving their organisation forward.
Marketing strategies
Ansoff’s Matrix suggests 4 alternative marketing strategies which hinge on whether products are new or existing. They also focus on whether a market is new or existing. Within each strategy there is a differing level of risk. The four strategies are such as:
1. Market penetration – This involves increasing market share within existing market segments. This can be achieved by selling more products/services to established customers or by finding new customers within existing markets.
2. Product development – This involves developing new products for existing markets. Product development involves thinking about how new products can meet customer needs more closely and outperform the products of competitors.
3. Market development – This strategy entails finding new markets for existing products. Market research and further segmentation of markets helps to
To develop such strategy mix of strategic options will be applied including Integration to deal with competition and Intensive + Diversification strategies for product and market development.
ASOS is an international fashion retailer, which offers an extensive line of products, varying from high street to
We celebrate the special way we treat and relate to our customers. We think retailing is all about customer experience, and that is what really differentiates us.
The theme of man playing the role of god is prominent in the science fiction genre. Typically, man tampers with a power they do not fully understand and as a result, their creation leads to their eventual downfall. The power typically comes in the form of technological advancement. This theme is particularly illustrated in Jurassic Park, where the revival of an ancient specie threatens the extinction of the human race.
For the simulation my company name was H Company. Below you will find the results to the 8-year simulation. H Company has been highlighted in the majority of screen-shots.
You should never sacrifice these three things: your family, your heart, or what you believe in, but in Kurt Vonnegut’s story 2BRO2B, that is exactly what you will have to do. If a baby is born and the parents want it to live, someone else’s life must be given or taken in return. Kurt Vonnegut uses foreshadowing, symbolism, and characterization to develop the theme of a perfect world isn’t always the reality.
All the above mentioned descriptions emphasize on basic idea from where we can extract the result Leadership is the art of getting things done by inspiration, influence or motivating its followers while Management mainly depends on the analysis and ground realities.
The case centers on actual events that occurred in the Roman Catholic Archdiocese of New Orleans from 2001 to 2009. In 2008, the archdiocese announced that it had lost more than $100 million as a result of Hurricane Katrina — because insurance failed to cover all its property losses. Those losses had no bearing on the parish a closure, the church says. Not all the faithful are convinced. Later released prospectus indicated that the Archdiocese paid over $10 million directly from its own assets to settle claims of sexual abuse, and these payments were not part of financial statement or notes. Due to unauthorized expenditure parishioners and media questioned about Good Counsel’s. Good Counsel’s parishioners were very disappointed because they heard news about its closing. They didn’t accept clarification that is provided by archdiocese. They felt that Good Counsel’s was solvent so they wanted to close it for finance repairs.
We will use the following framework to help analyze and evaluate the possible strategies Anton should follow, ultimately coming to a final marketing strategy and reasons for pursuing that strategy:
The Ansoff Matrix was first published in the Harvard Business Review in 1957, and has given generations of marketers and business leaders a quick and simple way of thinking about growth.
Operational management processes in a firm involves overseeing, formulating and reformulation of the operations of a business. The processes are meant to ensure efficiency in administering resources whilst ensuring there is effective management of client’s specifications and or directions. This is achieved by adding value to the firm’s processes. Such achievements are experienced when a firm embarks in directing its physical and or technical functions towards enhancing its development, production and manufacturing. These should be pre-determined and controlled by market opportunities if a company is to reach its ultimate production levels. Their realisation adds up to ensuring the future of a firm, offering operational
Raising awareness about the product a company has at hand is where business begins and it is a great teller of how successful the product will be in the competitive market. The art of communication has become a vital aspect and this is attributed to the fact that there are a wide variety of channels of communication that a company can employ. It is therefore advisable that as a company you be able to come up with a marketing strategy that will make your products stand out from the rest of the crowd. The company should be able to create a message that will be used in giving the product a position in the market. In the current world internet has changed the way business is being conducted and issues
The strategic management process is sometimes improperly perceived as a unidirectional flow of objectives, strategies and decision parameters from management to the employees. In fact, the process should be highly interactive since it is designed to stimulate input from creative, skilled and knowledgeable people working at every level of the business.
By using Marketing strategy, organizations concentrate their resources on the greatest opportunities to increase sales and maintain a competitive advantage in its market (Wickipedia, pg1).Market segmentation is the process companies use to divide their market into groups of buyers and establish marketing tailored to individual groups. Market targeting is the process of actually choosing the market which poses the greatest profitability. Positioning involves product placement and helps marketers highlight their product over a competitor. The
Strategic Planning is one of the most fundamental factors in the success of an organization. This research project will discuss the importance of strategic planning as well as the different components of strategic planning. Many organizations fail to accomplish their goals and tasks due to the lacking of strategic planning. In order for their businesses to be successful, organizations need to be well informed about how the strategic planning process works.