Essay about CSR report of baidu

The economy in China is doing well. China has in its recent years reached financial stability. This is due to the fact that there is a high level of domestic demand. Because of this, many companies around the world begin to invest in the Chinese market. China is also one of the fastest growing when it comes to Information Technology and has been able to attract companies such as Google and even Microsoft. It has been forecasted that the Internet industry in China is expected to increase at a rate of about ten percent within the next five years. This is great news because Google will be able to benefit.

Internet censorship and the requirement of self-censorship not only harm the economy inside China, but also are negatively affecting China in aspects of international commercial trade, even as globalization becomes the trend of today’s world. Chinese Internet censorship is applied to both directions; not only blocks Chinese Internet users’ access to certain foreign websites, but also prevents foreigners from knowing the truth about China through refusal of releasing reliable information. So when foreign companies want to enter the Chinese market, they face a serious question: “How do you assess an investment opportunity if no reliable information about social tensions, corruption or

Currently Google faces major issues regarding its operation in China. Google has been faced with the decision to comply with Chinese government regulation and censor its search engine results or take on the human rights approach of freedom of speech and eliminate censorship of searched terms. This paper will examine the case study, Google in China, and answer the following questions: What advantages and disadvantages does Google have in the Chinese market in comparison with Baidu? What is the business model of each company? And what factors should Google have considered in reaching its decision on the new approach in China?

Corporate Social Responsibility (CSR) is something that affects all companies and should be an active factor in the company’s decision making. It is something all corporations need to care about. CSR is when business’ or corporations take part in an initiative or campaign for a cause that will benefit society and/or in some way make the world a better place (Taylor, 2015). Initially, Corporate Social Responsibility started to take shape around the 1950’s, but some say that it dates all the way back to the 1800s, the idea of CSR was seen (Carroll, 2007). One may think that because it is dated so long ago, it doesn’t have an important impact today nevertheless, it is proven that Corporate Social Responsibility is a pathway for entities to self benefit as they are in the process of benefitting society.

Yahoo, Baidu and Google are the top three popular websites that people like to use. This is a reason of people using Yahoo to search things. Yahoo is an internet portal that includes a search engine and provides one of the best way to search the web for a given topic. Yahoo also attracts many users because Yahoo provides a lot of conveniences. In truth, many Chinese are gathering to America; they almost use Baidu to search everything. Baidu is a Chinese-American web services company and is one of the largest internet companies in the world. Importantly, Baidu offers numerous services for Chinese so that Chinese are very willing to use Baidu. The reason for using Google is very obvious. In fact, Google is an American multinational technology company. Google creates uncountable conveniences that make people's life easier. To close, Yahoo, Baidu and Google are the places that everybody can find credible sources of

Some dangers of Google’s current strategy are that China’s government may impose more and more restriction on companies like Google. In this case, at what point would the censorship become unacceptable to Google? Furthermore, Google faces criticism and potential loss of customers due to their decisions regarding the Chinese market.

Corporations that move into China have long recognized that internet censorship is a fact of life. In 2006,

Google entered China in 2006 with high hopes of taking over the Chinese internet market. In order to become a major player for internet search engines in China, however, they had buckled and filtered search results according to the Chinese government. When Google.cn was launched, a loud public outcry over its giving in to the Chinese government on censoring and filtering search engine results, the company faced a communications crisis. Since Google had always been known for its free thinking, this seemed a vast contradiction. From a communications standpoint, Google’s greatest vulnerability in this crisis lay with a tarnished public image.

An article, Google vs. China’s “Great Firewall”: Ethical implications for free speech and sovereignty states, "We should consider that Google is a private company, and thus it has to pursue profit maximization to survive in its fierce competition with other companies." Google in an effort to expand their markets and demonstrate prevalence over competitors offered their services to the lucrative Chinese market, and ultimately accepted to operate under China's government censorship. Thus demonstrated that the laws, regulations and circumstances of a country can affect the way an organization can communicate. In this case, Google’s decision to profit from this market weighs more than the censorship imposed by China.

Current approaches to CSR are fragmented and/or disconnected from business goals. Many firms still consider CSR as another generic public relations problem in which media campaigns and CSR reports are used to paint the company as a positive ethical, social and or environmental advocator and supporter. For example, the annual reports discuss a firm’s sensitivities to CSR issues, but completely lack the entire story and offer no further forward commitments from the firm. Further, the ratings and rankings measurements are self-appointed by the firm, not always accurate to validate the work and direct impact to what they are measuring, and the criteria base varies widely and weighed differently in the final scoring. Worst of all the data lacks impartial auditors for validating the data to ensure the ratings have been accurately met, and data is statistically significant and a good proxy for what it is supposed to reflect. This has resulted in reactive initiatives designed to appease vocal

CSR lacks universal methods. The United Nations Industrial Development Organization (UNIDO) mentions that it is important to draw a distinction between CSR as part of strategic business management concept and charity, sponsorships or philanthropy. The latter applications make valuable social impacts that enhance the reputations of the companies, however, CSR is a continual effort instead of an instance. A few features that CSR should focus on are: eco-efficiency, employee and community relations, environmental management, gender balance, responsible souring, anti-corruption, stakeholder engagement and human rights. Utilizing some of these key features a company can bring competitive advantages into the market place. Increased sales and profits from operational cost savings as well as improved reputation and brand image and customer loyalty can result from a well-defined CSR strategy.

The Alibaba group has thrived in the Chinese e-commerce sector from its inception in 1998. They currently account for over 70% of online shopping in China and delivered annual revenues of $636 million in the 12month period ending June 2009 (case p1-2). Alibaba’s successes are due to multiple factors that have allowed them to create corporate advantage, and thus establish market leadership in China (Case p1). The configuration and coordination of Alibaba’s

Baidu adopted a strategy that focuses on searches in Chinese. The company has an advantage on this as the team understood the Chinese language, culture and the operations as opposed to other overseas competitors.

Interests: A population of 1.3 billion along with a growing economy makes Chinese market extremely important for Google to enter

One notable example of an organization that adopts significant CSR initiatives from a developed country is Starbucks which is an American multinational corporation. On the other hand, a considerable example of a company with significant CSR from a developing country is China Mobile which is still in its global expansion stage. The China mobile company is a Chinese multinational corporation. The two different companies offer an effective platform for comparing the CSR understanding and initiatives of different organizations from the developed world and from developing countries. What makes the examples even more effective is the fact that the two companies are different stages of development in the global business environment. This makes it