CUSTOMER PERCEPTION

The company knows the demands of the customers and they are well orientated in the service and the knowledge of the products and this is the element that makes them prosperous. Jean’s Rare Find Books belief in customer service and satisfaction enables a comfortable and peaceful atmosphere and in return produces a strong customer loyalty for the company. Customer satisfaction and customer retention externally and internally is measured by the perspective of the customers and thus implements the reason for the company’s prosperity. Customer perspective is a key factor on how the customer views the company.

Customer service involves a consideration of what is needed to treat the customers in a desirable

Perceptions is what we as individuals understand from the information we are given, what we think we see and know vs what another sees towards the same object or person. But something we must always keep in mind is the stigmas we have aren’t always true.

Perception is the process of making meaning from people. Misperception would be to perceive someone incorrectly.

Perception: a process by which individuals organize and interpret their sensory impressions in order to give meaning to their environment.

Customer experience is defined by interactions between a customer and an organization throughout their business relationship. An interaction can include awareness, discovery, cultivation, advocacy, purchases and service. 50% of customers use a company more frequently after a positive customer experience (Brookes,

Perception of customers is a marketing concept that encompasses a customer 's impression awareness and/or consciousness about a company or its offerings. Customer perception is typically affected by advertising, reviews, public relations, social media, personal experiences and other channels.

Understanding consumer behaviour is essential to succeed in business. As Solomon et al. (2013) stresses, businesses exist to satisfy consumer’s needs. By identifying and understanding the factors that influences their customers, firms have the opportunity to develop a more efficient strategy, marketing message and advertising campaigns that is more in line with the needs and ways of thinking of their target consumers (Perreau, 2015).

Perception is the process of individuals interpreting their impressions to give meaning to their environment. The concept of perceptual errors is how a person’s behavior is based on their perception of what reality is, not on reality itself. Perception is the process by which an individual selects, organizes, and interprets information inputs to create a meaningful picture of the world. The attribution process guides our behaviour, regardless of the truth of the attribution.

Consumer psychology is very important to take in consideration. People has many tendencies when is time to purchase new items. These tendencies can be impulsive, therapist, or necessary. The study of consumer psychology will improve that consumer satisfaction in the time of new purchases or looking for that desire item. Not all items are purchases without the touch or the personal experience of seen it, but the media through the Internet creates new ways of marketing. Marketing communication is very essential to consumer so they can familiarize their favorites products with logos, words, or even colors. Consumer psychology and marketing communication work together in the recompilation of all the need to satisfy those consumers in all the terms.

Perception is defined as how you look at others and the world around you. Being able to select, organize and intercept information starts the perceptual process. Perception affects the way people communicate with others. An individual’s pattern of thinking can affect their perception of others. Most people communicate best with people of similar cultures.

Perception. The ability to see, hear, or become aware of something through one of the five senses (Kandel, Schwartz, & Jessell, 2000). In other words, it is the process of interpreting and organizing sensory information. Perception must be understood according to figure-ground, similarity, proximity, continuity, and other organizing principles. At work in the interpretation of sensory stimuli are other perceptual phenomena such as perceptual constancy, a phenomenon which occurs in the perception of size, shape, color, and brightness; depth perception, another phenomenon based on binocular and monocular cues; and the perception of motion (Wood, 2008).

Marketing is not a creation of the creation of the blind, but on the basis of full investigation needs to target consumers based on the creation of psychology is to create and use of effective marketing strategies to start a potential combination. Greater profit margins of market segments, and create customer-oriented marketing concept that does not necessarily lead to customer satisfaction and loyalty, such as novelty in the novelty under the control of consumer psychology. Customer-oriented enterprises may lose industry insight, so that enterprises can take the lead in the future. Otherwise, the enterprise may loss the insight of market, because customers are often short-sighted

Consumption is a process of acquiring, using and disposing of goods and services. Emotions play a very large role in consumer behavior. This behavior and emotions are affected and created by the society and the culture in which the consumer lives. For example, an American may approach the purchase of a costly car with relatively less pressure than a person in a developing country where a car could be a high unaffordable luxury. The customer will comprehend brands, offers and the meaning of the product based on the understanding that he or she has of similar brands and their experience by analogy or by hearsay from peers and form an opinion. For example a new soft drink from Pepsi may not be very informative in its advertisement but that it is from the stable of PepsiCo makes the users of Pepsi brands take it in without much research. Such an opinion is not based mostly on the complete set of facts. Where there are many alternatives or the information is scarce the customer has to make a lot of effort or 'high effort' to reach a decision and such a situation could be a turnoff. On the other hand the customer may not be inclined to devolve deep into facts in case where the brand value is established and may make a decision on little or even sometimes no information. (Hoyer;

A customer is an individual who purchase or has the capacity to purchase goods and services offered for sale by marketing institutions in order to satisfy personal or household needs, wants or desires.