CVS Case Study Final Essay examples

4042 WordsJan 23, 201517 Pages
A Strategic Management Case Study on CVS Caremark Corporation By: Carter Vaillancourt, Megan Land, and Emily Michaud UMFK Company Overview •A brief history of CVS •Existing Mission and Vision •Existing Strategies •New Mission and Vision Overview External Assessment •Industry Analysis •Opportunities and Threats •EFE Matrix •CPM Matrix Internal Assessment •Organizational Structure •Strengths and Weaknesses •Financial Condition •IFE Matrix Strategy Formulation •SWOT Matrix •Space Matrix •Grand Strategy Matrix •Matrix Analysis •QSPM Matrix Evaluation Balanced Scorecard CVS Caremark Update Implementation •Projected Financials Strategic Plan for the Future •Objectives •Strategies Company Timeline  The CVS name was used for the first…show more content…
It is estimated that there could be a dearth of 200,000 healthcare professionals and 800,000 nurses by 2020 2. Potential government intervention in health care after election in 2012 3. Imminent introduction of generic brands lowering the margin 4. CVS’ is behind Wal-Mart by nearly $140 billion in market cap. 5. CVS’ additional competitor Walgreens is behind them by a market cap of roughly $10 billion. 6. Walgreens increased the number of prescriptions filled in 2010 by 7.5% , whereas ours decreased. 7. In the next 5 years, 9 out of the top 10 best-selling drugs in the world will go off patent, resulting in an expected loss of sales 8. Extensive regulation has increased the time from drug discovery to approval from 6 years in the 1970s to 13.5 years in the 2000s. 9. Pharmaceutical companies struggle to develop new drugs as R&D costs become high, on average between $4 billion to $11 billion per drug CPM Critical Success factors CVS Walmart Walgreen Weights Rating Weighted Score Rating Weighted Score Rating Weighted Score 0.0 to 1.0 1 to 4 1 to 4 1 to 4 Advertising 0.08 3 0.24 4 0.32 2 0.16 Product Quality 0.12 3 0.36 4 0.48 3 0.36 Price Competitiveness 0.10 2 0.20 4 0.40 3 0.30 Finanical Position 0.10 3 0.30 4 0.40 3 0.30 Customer Loyalty 0.14 3 0.42 4 0.56 2 0.28 Global Expansion 0.11 3 0.33 4 0.44 2 0.22 Market Share 0.07 3 0.21 4 0.28 2 0.14

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