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CVS Health Case Analysis

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CVS Health (formerly CVS Corporation and CVS Caremark Corporation) (formalized as CVS Health) is an American retail pharmaceutical and healthcare company. In 1963 originating from the parent company, Mark Steven, Inc., became a chain of health and beauty aid stores, which after several years, added pharmacies (CVS health, n.d.). In 2007 the CVS Corporation merged with the pharmacy benefit management company Caremark Rx and was renamed CVS Caremark Corporation (CVS health, n.d.). In 2014 CVS Caremark Corporation renamed itself, CVS Health, following the decision to remove tobacco products from CVS Pharmacy store (CVS health, n.d.). In 2016, CVS Health ranked seventh on the Fortune 500 and 18th on the Fortune Global 500 list (CVS health, n.d.). …show more content…

However, it may have been easier to contend with when you take into the fact that CVS health care venture’s profit is tens of million dollars a year. CVS corporations felt its decision to stop marketing tobacco products made sense and was the right thing to do. The sale of tobacco conflicted with their value proposition, (promise of value to be delivered and acknowledgment on behalf of the customer, reciprocating that value was delivered and experienced) of saving lives and providing people with health care. Additionally, tobacco sales reflected the opposite effect of what was considered to be healthy. Their decision not only gave the company a good reputation, but also contributed to CVS listing as a preferred …show more content…

When thinking about social responsibility, we typically view it as the responsibility an organization takes actively, passively or an altogether indifferent role in building a more sustainable world. The cornerstone of CVS’s corporate social responsibility (CSR) strategy is “Prescriptions for a Better World.” The strategy’s key pillars are--focused on making healthy communities, protecting the planet, and creating economic opportunities. The company’s purpose; which is committed to helping people obtain better health by concentrating their resources in the most appropriate manner that addresses issues that are the most material to address. Additionally, the enactment of ground-breaking programs such as chronic disease management, pharmacy advisor, and maintenance choice which assist patients in the managing and maintaining their medications. The company is also proactive in preparing patients for health care reform. CVS’s future reflects unlimited potential and growth as it embraces making quality health care affordable, accessible and sustainable for a better

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