9-506-060 MARCH 10, 2006 YOUNGME MOON GAIL J. MCGOVERN Cabo San Viejo: Rewarding Loyalty Cabo San Viejo seeks to help people unlock their hidden potential so they become healthy, happy, fully selfactualized individuals. — The Cabo San Viejo Mission Statement It was early February 2005, and Tina Reynolds, VP of Sales at Cabo San Viejo Health Resort, was strolling the grounds of the company’s flagship Palm Springs, California location. Everywhere she went, she saw happy customers heading to tennis matches, returning from spa treatments, enjoying gourmet meals, and sunning themselves by the pool. Since its inception in 1977, Cabo San Viejo had grown into one of the nation’s first and leading health and wellness brands, …show more content…
The Aquatic Center offered four Watsu pools, a cross-training pool, and aquatic therapy pools. The golf performance area featured strength-training equipment, computerized swing-analysis technology, a driving range, and a nine-hole golf course. In keeping with its mission statement, Cabo San Viejo provided guests with a full range of wellness services [Exhibit 1], including more than 60 daily fitness classes and activities; wellness lectures; consultations and workshops in stress management, disease prevention, and weight loss; healthy cooking classes; nutritional consultations; consultations with alternative medicine providers (herbalists, naturopathic doctors, healing touch practitioners, acupuncturists, etc.); spiritual awareness classes and programs; and an elaborate menu of spa treatments. So extensive were these offerings, in fact, that at any given time the resort maintained a staff-to-guest ration of 3.2:1. As Reynolds explained, “Our primary value proposition is the concept of wellness. Everyone has a personal interpretation of what this means. For some, it’s about being pampered, for others it’s about the health and wellness side. So we have to offer it all.” Cruz agreed: Cabo San Viejo is not about a lunch that we serve. It’s not about a piece of gym equipment. It’s about the way you feel about your life and what you do to reconnect with it in some meaningful way. And that means taking responsibility for your own well-being. What we want to
The location of the resort would be ideally located in the dense forests of Costa Rica on an exclusive location targeting a mainly North American market. In addition, due to the relaxed ambiance of the product, employees would be trained to meet the needs of this niche market with utmost informality in order to stay in line with this green concept. A warm, relaxed, friendly, and even courteous, attitude would be expected from the beginning of the experience. The secret is not to make the guest feel like he/she is in yet another business,
In the book I can connect to some of the things in it. In life people have happy things happen and negative things happen. “Life throws too much crap at us as it is, so why hold onto something
Growing up in San Francisco was not easy. My life has been a up hill battle. I’vealways been a free spirited person. Always loved sometimes loved the wrong people. I grew up in San Francisco. Most people think of San Francisco as this wonderful free love place. Well it’s not this wonderful free love place. Fillmore is what my neighborhood was called. This Fillmore place was a very dark violent place. Many don’t make it out. Either you die young, or you go out on drugs. I always wanted more out of life. I always felt that if I could escape this dark unkind place I would be a better person. Sometimes as a child I would dream of living in a real family setting. You know a father that lived with my mother and I. “A real family not a dysfunctional one”. School has always been a outlet for me. I could go to school and learn, learn, learn. I’ve always been
As you can see from both stories it about overcoming boundaries, accepting people for who they are, and understanding each relationship in order to co-exist.
The first line. It feels like our lot in life is to live in a constant struggle. The struggle. That is what it is. Every day. Will it be good? Bad?- RA, NYC
This spectacular community covers approximately 650 acres and offers an array of amazing on-site amenities including an impressive fitness center, a resort style pool and spa with poolside service, meal delivery service, and more.
Through this case study I will be discussing strategic management. Strategic management can be defined as a process where an organization attempts to determine what actions need to be taken to achieve the overall objectives and more importantly how to meet them (Mello, 2015, p. 114). For a company to strive and meet their goals, deadlines, and missions they must stay conscious of the strategic plan put in place for the success of the company. If the company does not have a good strategic plan the company could fail. With correct planning a company could succeed without fail. Something that needs to be taken into consideration in the strategic plan should be investing into the company’s human assets. At first it may look like it is causing the company more issues however in the long run it will strengthen the company and moral making a more successful company. This could help with customer relations, and the organization status which will help produce additional revenue for the company.
Loyalty is owed to the consumer/client and those of public interest. It should be the company/corporation/entity that shows the grestest loyalty to its population and they are charged with the duty to protect others from illegal activity. In California, thanks to whistleblowers, it was found that California State prisons were involved in the illegal sterilization of women inmates. Doctors were being paid to either coerce or lie to inmates regarding thier care and the documentation they were signing with regards to birth control and sterilization, thus causing them to break their sworn hipocratic oath as well as the State prison system was violating basic human rights. Thus far, laws have been passed preveting the practice from happening.
In the protagonist’s personal life he learns to reconnect with his estranged girlfriend and daughter, and he learns to heal from his past, involving his father. It’s nice to see how the emotional premise all comes together.
As much we believe our birth is the beginning of our lives, our identities have not yet fully began until we have created a path worth walking on. In other words, we are not who we think we are; we must find a life we want to live before we call it 'living'. One cannot survive without another since everyone is interconnected, and we all push in the direction we want to attain, be it in a positive way, or negative. The meaningless action performed by oneself, friends or family, is a faint voice calling, opening the so-called path for one to walk on. It is not easy to hear that voice, but in the goodness of coincidences, it creates new talent, intrigues surrounding people, and progresses a story without the person remembering. The memory that
Continue to Provide excellent healthcare. Spread patient awareness by providing a lot of education on meds, exercise, diet and importance of early screening and thorough follow up. We offer Community Empowerment Program, which help their members to advance their life opportunities.(through English, GED and basic education classes, counseling career, and job training.
I think its talking about people thinking about their youth and realizing that they took their youth for granted now that their older and can’t do as
it’s about being who you are, but being nice or kind to others.
The time I’ve spent over the summer I listened to a lot of music and its was mostly hip-hop and R&B and rap, but I liked pop as well as a genre in music and while I was sulking over my old life in Wallingford school I developed a close attachment to music to deal with the emotional tension that was going on within myself. At the time school at Branford had started and I didn’t know it exactly at that time but this was the point where I was started to write music I was hooked on all the music from over the summer I guess my mind started translating beats and words and I can recall these beats and words because these became my first song ever written while I came to Branford. The periods I spent over the course of the first year at Branford had been socially and emotionally traumatic for me I cannot lie; the people there were nice some friendly and some not and I found myself alone most of the time. At these point in school I started to question myself and my social skills with others and my self-esteem continued to drop.The epiphany I had happened when I felt as though I wasn’t important anymore and when that happened I started to write songs to express these feeling inside of me;I hadn’t said anything about my days at school to anyone besides my mother, but even with her she couldn’t fully understand what I as in my situation was going
Despite Cabo San Viejo’s (CSV) start in the late 1970s as a “fat farm,” catering primarily to women, the resort is now operating in a more niche and exclusive market, providing for guests who are largely affluent with high expectations for the service. In terms of pure demographics, the business welcomes 3,500 new guests each year. Between new and repeat customers, 70% to 80% are female. In the high seasons of winter, spring and fall, the average household income (AHI) exceeds $150,000 for 82% of guests; in the summer an AHI greater than $150,000 applies to 59% of guests. Most customers live in California and the West coast region and are in their 40s or 50s. It is interesting and should be pointed out that between 1992 and 2004, CSV’s average customer age has increased by 10 years of age, from 47 to 57. Behaviorally, up to 70% of new guests became aware of CSV via word of mouth, while 30% visited as a result of travel agent referrals. The most common reasons for patronizing CSV (regardless of frequency) are rest, a healthy vacation option, fitness vacation option and spa activities and offerings. The average guest takes 3 to 4 vacations per year and first time guests returned to the resort within six years at a rate of 32% and 62% of initial return visitors returned again within 6 years. The two most common reasons for customers returning are health benefits (35%) and a great overall vacation (30%). CSV