Caca Cola Marketing

In a research article the objective of the program was to evaluate the viability, tolerability, and efficacy of an after-school team sports program for reducing weight gain in low-income children who were overweight. The children in the study reported liking the sport program, and the aspects they liked the most included

For years, Americans have been told that exercising and staying active is imperative to maintaining a healthy lifestyle. In general, this fact holds true for all generations and age groups, including the youth of today. Children simply need to exercise and participate in more physical activities in order to maintain a high level of health. The Center for Health and Health Care in Schools suggests that, “one of the leading causes of this epidemic (childhood obesity) is a marked decline in physical activity and athletic participation” (“Athletics in Schools”). Childhood fascinations with watching television, playing video games, and browsing the internet are just a few of the sedentary hobbies taking over children’s free time to be active. Therefore, mandating physical activities in schools across the country will effectively reduce the frequency of this major, obesity health crisis in young students. Understandably, a plethora of factors cause and influence children to become overweight and obese, but working to fix each evident problem will, in the end, contribute to finally ending the developing childhood health crisis.

“The physical and emotional health of an entire generation and the economic health and security of our nation is at stake” a quote made by the First Lady, Michelle Obama, as she launches her comprehensive initiative to change the way children think about nutrition and physical fitness (“Learn the Facts,” 2010). Three decades ago, children lived active lives that kept them healthier. They walked to and from school, ate home cooked, reasonable portion meals with vegetables and played outdoors most of the time. Today, children ride the bus instead of walk, eat more fast food and snacks throughout the day because parents are busier, and watch more television or play video games rather than be active outside with peers (“Learn the Facts,” 2010). Young children are becoming overweight and obese along with being diagnosed with type 2 diabetes more frequently. They are making poor dietary choices, inadequate physical activity, and spending too much screen time all contributing to the obesity crisis. One of the effective solutions to reversing the trend of childhood obesity is to provide safe, affordable and accessible after-school health and physical fitness educational programs for all school ages across the nation.

Participation in youth sports in the United States is on the rise. “Organized youth sports are highly popular for youth and their families, with approximately 45 million children and adolescent participants in the US” (Merkel, 2013). There are many benefits for children that can be attributed to sports such as: physical activity, learning motor skills, sense of belonging, stress relief, and many more. With childhood obesity on the rise recreational sports has never been needed more than it is today. “Over the past three decades, the incidence of obesity in children has tripled, with one of every three children being affected” (Merkel, 2013). Obesity has many long-term health problems related to it such as: diabetes, heart disease, high blood pressure cancer, asthma. We can attribute this health problem to changes in our society over like increased technology, increased crime rates, fast food and isolated suburban neighborhoods. Sports and other physical activities are needed to keep children from causing further damaged to their future.

Recently, people have become worried about the health issues associated with consuming sugary drinks, especially soda. The rate of people being diagnosed with type-2 diabetes and cardiovascular disease has been going up primarily because of beverages with added sugar (Cited in Crawford, 2016). Several studies have found that soda is linked to over 180,000 deaths per year (Cited in Crawford, 2016). An article by the Huffington Post (2011) said that an average American drinks about 44.7 gallons of carbonated beverages a year, which adds up to over 350 pounds of soda. Comparatively, in 2005 an average American drank only 0.5 gallons, making soft drinks the most consumed beverage in America (n/a, 2011). The way the government is trying to fix

America's children are not getting enough exercise, and the health risks due to obesity are becoming epidemic in nature. Even First Lady Michelle Obama is supporting an initiative to help children become more active and to provide for exercise (at least 30-60 minutes per day) in all schools. Even limited amounts of exercise can have great health benefits. When humans exercise, the brain produces chemicals that help enhance mood, limit cravings for sugars, and contribute to healthier joints, muscles, the heart, and kidneys. In turn, this translates into more productive work time, the ability to sleep better, increase memory, and reduce dependence on medications. Children are so vulnerable to this health risk that if it continues, over 60% of graduating seniors will be clinically obese. Written by a medical journalist, the book is designed for the lay reader but has a number of documented scholarly sources.

In 2008, 30.2% of youth ages 6 to 12 were active to a healthy level through sports(“Facts”). This shows that some kids are getting the minimum amount of physical activity. To raise this level, all kids should include sports in their daily life. All kids should be engaged in sports. Regular activity is required for good health and high school athletes are more likely to attend college.

According to David Cravens and others “Target market is a group of existing or potential customers within a specific product market towards which an organisation directs its marketing efforts”. Coca cola company follow Total market approach; therefore, company develops a single marketing mix and directs it at the whole market for their products.

Physical activity is essential for children; therefore sport participation has many physical benefits for youths (Willox, 1994). In the United States there is a very unhealthy trend of physically unfit children going on. According to a recent study by the Harvard School of Public Health seven out of ten kids in our nation are out of shape and the incidence of obesity has increased by more than 50 percent among America's children and teen since 1976 and continues to grow at a staggering rate (Metzel & Shookhoff, 2006). When children participate in sports activities they get some of the exercise they need to improve their quality of life and can help prevent children from becoming obese. Physical activity regulates obesity because it increases energy expenditure, suppresses appetite, increases metabolic rate, and increases lean body mass (Willox, 1994). Even though regular physical sport activity has been shown to improve physical fitness, it can also help in preventing many different health problems down the line that youths who participate in sports are more likely not to develop than youths who do not participate in sports. Women who participated in organized sport and fitness programs as

In an industry dominated by two heavyweight contenders, Coke and Pepsi, in fact, between 1996 and 2004 per capita consumption of carbonated soft drinks (CSD) remained between 52 to 54 gallons per year. Consumption grew by an average of 3% per year over the next three decades. Fueling this growth were the increasing availability of CSD, the introduction of diet and flavored varieties, and brand extensions. There is couple of reasons why the industry is so profitable such as market share, availability and diversity and brand name and world class marketing.

Another important weakness is that the company’s products are seen as a major cause of obesity. (Melser, 2013) The beverage sales are affected by various factors including change in trends and preferences. Recently, beverage sales have fallen because of people’s increased preference for the health drinks. Around the world, obesity is a major problem and the Coca Cola products are seen as a major cause of obesity. As people are getting health conscious they are moving towards low calorie healthy drinks. This affects coca cola’s profitability and popularity. However, the brand can overcome this situation by increasing the number of low calorie products in its brand portfolio. It will need to add more healthy choices for its customers in its product portfolio.

Coca Cola Enterprises (CCE) embarked on a massive makeover of their information system in 2004 converting over to the SAP software. (http://www.beveragedaily.com/Formulation/CCE-SAP-join-forces-to-improve-supply-chain) This included a major overhaul of their legacy system and working with SAP to develop an app specifically for them. When this venture began in 1999 we must remember that the Spilt of Coca Cola Enterprises becoming an operation solely based in Europe had not occurred. Thus the implementation for SAP was not only in North America, but Europe also. Throughout the paper we will discuss how this conversion went and what exactly went and what effects

Coca-cola boasts of being the world’s largest beverage company serving approximately one billion customers daily. The most dominant products distributed by Coca-cola are Coke, Fanta, Sprite and Diet Coke. This strategy is aimed at ensuring that every customer gets satisfied whenever they use a Coca-cola brand. Coca-cola has large distributions across the globe making it the largest distributor in the world. The late Roberto Goizueta termed Coca-cola to be an American company with large international business and a sizeable American business (Ferrell, 2008). This has helped a lot with brand selling as it is the most recognized brand in the whole world. “Coca-Cola has the most valuable brand name in the world and, as one of the most visible companies worldwide, has a tremendous opportunity to excel in all dimensions of business performance” (Ferrell, Fraedrich, & Ferrell, 2008). Coca-cola, however, has not been smoothly running over the decades in operation. It has on numerous occasions been criticized for overlooking some ethical standards that it should have rather upheld. This essay aims at looking into some of the issues facing Coca-cola, the most significant of them, how they were resolved and how Coca-cola should have solved them.

Starbucks is a major reason why things have changed for Coca-Cola and Pepsi Co, they have emerged in the market with balancing their menu with gourmet, coffee beverages that offer sweet and sugary options for their customers. In 2016, the soft drink industry is in the middle of the growing policy debate in the United States regarding taxation of sugar-sweetened beverages. Therefore, it hasn’t been a great year for Coca-Cola, Pepsi Co, and Dr. Pepper Snapple due to the public’s concern on the health issues of sugary sodas. The health problems with the sugar content in soft drinks have increased political pressures, as well as slowed the growth of these giant beverage companies.

Coca-Cola has been around for generations with the same iconic taste, logo and symbolism. Its brand has represented family and the memories of good times, celebrations and comfort of being with those we love. Unfortunately, the company has not made good marketing decisions in the recent past and has lost relevancy. The purpose of this essay is to assess the conditions that created Coca-Colas marketing problems, evaluate the future of healthy beverages and non-carb drink brand extensions, and provide recommendations to the management.