Cadbury Advert - Connotation and Denotation Essay

1350 Words Dec 19th, 2012 6 Pages
Cadbury’s Caramel Busy Bee Advert
Denotation- A female bunny, wearing a pink bow, sits in an open area under a tree. A bumble bee buzzes down from the tree and flies into a flower. The bunny tells the bee to relax and feeds him chocolate. The bee and bunny both relax when a mole come digging by disturbing them and pops up where the bunny was sitting, she moves and offers him chocolate, then he blushes.

Connotation- The area is outside and isolated from any industrial disturbances. Nature is seen as peaceful and calming. The bunny is wearing a pink bow around her neck to symbolise she is a girl; it also shows her as innocent and sweet with big brown eyes– like chocolate. Her voice has a sexual tone and when she talks to the bee he
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The fact that it rains and her painting gets ruined shows that when bad things happen you can always look on the bright side, like she does by turning it around she decides it looks better. The advert insinuates that to see the bright side in the bad things is attainable by eating a flake. The song has a relaxing acoustic sound to it and the lyrics ‘taste like chocolate never tasted before’ insinuating that the chocolate is new and unique, like her painting. The style of the painting, now having run due to rain, is different and unique.

Cadbury’s Gorilla Advert
Denotation- The advert starts with a purple screen, the camera then pans across to something with black fur. As the camera continues to move across and starts to zoom out, we see it is a close up of a gorilla, with an earpiece in. We see him close his eyes, taking deep breaths and clicking his neck, at one time he snarls at the camera. The music slowly builds up, at the point when we see the gorilla is sitting at a drum set, he starts to play them. All this time the camera is slowly panning out to reveal him to be in a music studio surrounded by mic’s and speakers. The advert finishes with a purple screen and showing a bar of Cadbury chocolate.

Connotation- The colour purple is the associated with Cadburys as it is the main colour of the logo. We see him closing his eyes and breathing deeply, as to calm himself, to isolate himself in a sense of inner

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