Cadbury Gorilla Ad Analysis

When we see a commercial on our T.V. screens today, we always see in print or hear the narrator telling us that their product or the service they are promoting to us is one of the best of its kind. They use all types of appeals and techniques to reel us in, making whatever they are trying to sell to us either pretty, shiny, worth-buying, or they use bold simple states telling us things such as, “Once you get it, you won’t be able to live without it.” By using these statements and methods of gaining viewers, the ad or commercial gains what it truly aspired for; attention and the need and/or desire to buy the product. In the ad “Bounty Big Spills” the bold statement and exaggerated visuals are created to

Like mentioned in the reading, “The depiction of nature in advertising disconnects and estranges us from what is valued, and we attempt to reconnect through products, creating a circular consumption.” Moreover, the media is the

The Other technique helps English language to convey messages, meaning and depth in our writing. The Hungry jacks advertisement uses other techniques to sell their product. Hungry jacks uses (twosdays) in their advertisement as pun for you can only get the double offer on a Tuesday also in this ad the (frozen letters) are the same colour as ice because it attracts people to the product and they think its going to be cold and frosty. To promote the outlaw burger their used brown and orange colures to attract the outback look. The Mc Donald’s advertisement uses other technique to sell their product. Mc Donald’s uses Aussie BBQ lamb in advertisement as (new idea) for you can come into the store and experience the new burger. Both of these techniques

The ad, for "Creatures", shows an image of a moose eating grass. On top of the ad is the text “There’s plenty of room for all God’s creatures. Right next to the mashed potatoes”. On the bottom is the text “Saskatoon: STEAKS – FISH – WILD GAME”. The theme for this advertisement is: The meat is here, eat it. The purpose for this ad is to convince the audience to eat at the Saskatoon restaurant. The intended audience for the advertisement is hunters. The image of the moose eating the grass is something hunters know they want to be eating; they can better relate and analyze the reason for them choosing the image of the moose eating the grass. The image implies that the Saskatoon

Lastly, logos is at work in this advertisement but it is being used with the audience instead of the company. They must think about the topic that is being presented in the ad and the reasoning behind why someone would make an advertisement about this

We are introduced to the main characters of the story here, Ivan the Silverback gorilla, who is also the narrator of the story, introduces us as the reader to his home inside the mall. The setting is described from Ivan’s point of view, and here we realize just how lonely his life is. According to Ivan in the story he describes his setting as “I am lucky my domain has three windowed walls. I can see the whole mall and a bit of the world beyond: the frantic pinball machines, the pink billows of cotton candy, the vast and treeless parking lot” (Applegate 2012, p. 14). This gives us an indication as the reader how miserable yet accurate the life of a circus gorilla is. A gorilla should have the freedom of the wild which we see that Ivan and his fellow characters do not have further exceeding in the accuracy of the setting of the story. Applegate is able to give a clear delineation of the setting which ties into the overall concept of her story which was that of humanity and what it means to be compassionate for other living

As someone who has studied ads for a long time, however, I see them as part of a pattern: just two of many ads that state or imply that products are more important than people. Ads have long promised us a better relationship via a product: buy this and you will be loved. But more recently they have gone beyond that proposition to promise us a relationship with the product itself: buy this and it will love you. The product is not so much the means to an end, as the end itself.

Advertisements are all over the place, whether they are on T.V, or in a magazine, there is no way to escape them. They all have their target audience who they specifically designed the ad for, and of course they are selling their product to. This is a multi-billion dollar industry and the advertisers study any and every way that they can attract the consumer’s attention. Anytime a products advertising tagline becomes incorporated into a popular culture, a pinnacle of success has been reached. The “Got Milk?” tagline has been integrated in messages across the country such as churches, “Got God?” cheerleaders, “Got Spirit?” and even universities, “Got Whoop?”. The “Got Milk?” ads have

Gorillas use sheer force to obtain these goods from others, while the Merchants sell their goods to others in need. They never simply “give” and with that oppose the solidarity of the group of prisoners.

“Good advertising does not just circulate information, it penetrates the public mind with desires and belief,” stated William ‘Bill’ Bernbach one of the most creative advertising directors of his time. Advertising is when a person or organisation make an announcement through the various forms of media which is intended to influence the choices of others, whereby it attempts to inform, appeal and persuade their targeted audience. However, countless ads enter the market that are partially ineffective or completely ineffective and in turn can end up being detrimental to both the product and company’s image. One such advertisement that fits under this banner is NBN Co.’s latest Australia Day Campaign,

The average person will watch approximately 2 million commercials throughout their lifetime. In this technologically driven environment, it’s the most effective method of appealing to an intended audience. However, there is a lot more to an advertisement than meets the eye. There are numerous methods being used in order to appeal to the audience. Corporations and businesses focus on rhetorical appeal when it comes to creating a successful advertisement.

Different strategies are used in all advertisements. Every aspect of the advertisement is strategically planned to appeal to the audience. For example, an advertisement that does a great job of using sex appeal to reach its audience is “Carl’s Jr all natural burger”. This ad appeared during the super bowl forty-nine, and it was a big hit. The ad features ,22-year-old model buxom, Charlotte McKinney. Throughout the video it shows her walking through the town and appearing as if she is nude. She gets all the attention from the guys in the town as she saunters past. in one scene there’s a man reaching for a tomato as she walks by, she turns around and gives him a flirty look and it emerges as if he is grasping her gluteus. At the end she appears in a bikini nearly nude “I love going all natural,” she purrs, opening wide to take a bite out of a big, juicy, “all natural” hamburger. Advertising appeals aim to influence the way consumers view themselves and how buying certain products can prove to be beneficial for them.

7.What is the denotation of the advertisement? 8.What is the connotation can we infer from the advertisement? 9.what discourses are present? (need to include bias) 10.What presentation have been communicated?

Smoking tobacco has been a part of American culture since its very conception. Throughout our history, tobacco has been advertised as a simple pleasure for those who seek it out. Whether you are sitting on the porch with a couple of friends or in a dimly lit jazz club, tobacco ads give off a false sense of comfort, power, and success. Until around the mid-1900’s, smoking cigarettes was not considered unhealthy. It was only later that the public realize the detrimental health consequences that came with smoking tobacco. To spread this information, specific advertisements were aired to help inform the public of the dangers of smoking. While these ads have changed over time, the same message and warning still remains evident.

The Diet Pepsi print advertisement “Forever Young” is quite creative and thought provoking. The print advertisement shows the front of a businessman’s body, from his nose down to his midsection. This most likely belongs in a magazine, in a place such as a doctor’s office or barbershop, or whatever any day place that the average person would visit. He holds a “Diet Pepsi” cup in the center of the advertisement, with the intention of immediately bringing the cup attention to the reader. He blows bubbles through a straw into the beverage, overflowing the cup and making quite a mess. It is a serious, black and gray formal background. This is meant to be ironic, because a businessman does not typically partake in childish behaviors like in the picture, in such a serious, adult-like atmosphere. The main message this is trying to convey is non-conformity, through its ironic picture of a relatable businessman, and its “Forever Young” caption on the bottom right. “Forever Young” could also suggest that drinking Diet Pepsi can make one feel young and like a kid again and how humans have a basic necessity for having fun, which can be explained by blowing the bubbles in the drink.