Cadbury India Social Respponsibility

Ethics, in business, refers to moral principles and standards that define acceptable behavior in the world of business. Ethical decisions foster trust among individuals and in business relationships. Recognizing ethical issues is important in the workplace. An ethical issue is an identifiable problem requiring a person or organization to choose from among several actions that may be evaluated as ethical or unethical. When you’re determining is a situation is ethical or not, there are three factors to take into consideration. Individual factors, organizational factors, and opportunity. Individual factors are sets of principles that describe what a person believes are the right way to behave. Organizational factors include the influence of managers, coworkers, and the work group. Opportunity is a set of conditions that punish unfavorable behavior or reward favorable behavior. “Target thrives on competing to win in the marketplace. We compete and negotiate actively, but always with integrity. Taking advantage of anyone by manipulating or concealing

Cadbury is a British multinational confectionery company wholly owned by Mondelez International since 2010. It is the second-largest confectionery brand in the world after Wrigley's. Cadbury is internationally headquartered in Uxbridge, West London, and operates in more than 50 countries worldwide. It is famous for its Dairy Milk chocolate, the Creme Egg and Roses selection box, and many other confectionery products. Cadbury was established in Birmingham, England in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury, alongside Rowntree's and Fry, were the big three British confectionery manufacturers throughout much of the nineteenth and twentieth centuries.

Ethics are principles of behaviour that distinguish between right and wrong. Resnik (2011) defines ethics as” a method, procedure, or perspective for deciding how to act and for analysing complex problems and issues” (p.1). People face ethical decisions; however, People working in business frequently face ethical decisions. Business ethics is the evaluation of business activities and behaviour as right or wrong (Society for Business Ethics, 1991).

Globalization is a predominant term in global politics today, but it is a more complex issue than some may perceive it to be. While it has enabled a remarkably integrated global political landscape and fast-tracked the international economy, these new global networks also exposed the full extent of economic and power imbalances between states. Powerful western states and corporations have used global integration to exploit states that are rich in highly sought-after resources, but not strong or secure enough to protect these resources from external actors. The worldwide cocoa industry has expanded profoundly since its emergence in Mesoamerican culture in the 15th century, and this industry has become a microcosm of western dominance in the global economy. The exploitation of Latin American and African countries at the hands of western corporate enterprises is an ongoing trend in cocoa production; however, hope rests in corporate social responsibility and the fair trade movement to dramatically alter the global production network of cocoa going forward.

Ethics is defined as the set of moral principles or values that defines right and wrong for a person or group. The problem with ethics in today’s world is most employees do not believe their organizations leadership is ethical. The other consideration is one of mistrust. Employees are afraid to report anything for fear of retaliation.

Ethical behavior is behavior that a person considers to be appropriate. A person’s moral principals are shaped from birth, and developed overtime throughout the person’s life. There are many factors that can influence what a person believes whats is right, or what is wrong. Some factors are a person’s family, religious beliefs, culture, and experiences. In business it is of great importance for an employee to understand how to act ethically to prevent a company from being sued, and receiving criticism from the public while bringing in profits for the company. (Mallor, Barnes, Bowers, & Langvardt, 2010) Business ethics is when ethical behavior is applied in an business environment, or by a business. There are many

Ethics is the application of one’s personal beliefs and the impact on how a person makes decisions regarding the relationships involving a company. The most common agents that involve a person’s decisions are owners, employees, customers, clients,

Ethics has been a topic of discussion for many years between scholars, professors, students, companies, and many other living in this century. According to a Santa Clara University business student, ethics could not be defined the same by individuals. Ethics cannot be “pinned down” to a certain definition, meaning that people perceive the word “ethical” in many different ranges. According to the business student, “ethics refers to well-founded standards of right and wrong that prescribe what humans ought to do, usually in terms of rights, obligations, benefits to society, fairness, or specific virtues.” Meaning, ethics comes down to how you perceive right and wrong, based on your values and upbringing.

In today’s modern world managers from all companies have to take into account the works of ethical decision making, ethical decision making is an idea that will dramatically help any manager that takes this issue seriously. In the standpoint of the internal customer, ethical behavior improves the actual atmosphere at the job and helps motivate the actual employees, sets an example to the actual employees, and evokes a feeling of pride with the company and improves it is image within the eyes with the employees. From the standpoint of outer customer, ethical behavior improves the image of the company and enhances the overall progress of honourable behavior within the organization. Ethical behavior demands an atmosphere where it can be performed. Furthermore, it necessitates a knowledge about basic fundamentals of honourable behaviour. Eventually it contributes to cultural and behavioral enrichment amid internal staff with the organization.

By last estimates, the 8 Cadbury factories in the UK had employed 3,000 workers. However, the stringent restrictions on the entry of skilled workers from rest of Europe can affect Cadbury’s hiring decisions in the future.

When using ethics to judge what the corporations should be doing the first lens that can be used to analyze what is good and bad is the responsibilities lens. This lens avidly believes that each person has the right to choose how best to live their own life. It also allows others to discover their duties and obligations, whereas the food corporations could benefit from analyzing part of their decisions through this lens. But, each lens has a unique perspective on situations that need a decision to be made. The other lenses like reputation will tend to sustaining good character, the results lens is for creating the greatest good, and the relationship lens which attends to the integrity of the community and the environment.

The Cadbury India Brand Strategy has received consistent support through simple but imaginative extensions to product categories and distributive Since 1965 Cadbury has also pioneered the development of cocoa cultivation in India. For over two decades, it has worked with the Kerala Agriculture University to undertake cocoa research and released clones, hybrids that improve the cocoa yield.

During class we discussed Cadburys approach on Corporate Social Responsibility (CSR). Visser,W., Hollender, J.(2011) describe “Cadbury as a prototypical company of the Age of Management”. For a long time, Cadbury derived is motivation to be involved in CSR from its founder John Cadbury. He as a fellow of the Quakers was convinced that doing business should aim to solve social issues. His philosophy became part of Cadbury and formed the base for their applied business ethics. Their engagements impacted the business environment of the company. The former chief executive Todd Stitzer is cited by Visser,W., Hollender, J.(2011) in 2008 explaining his high personal identification with the company and their corporate spirit “I spent 27 years of my life at this company. I absolutely love what it stands for and what it has done . . . the whole idea that ‘doing good is good for business”.

Cadbury India is a food product company with interests in Chocolate Confectionery, Milk Food Drinks, Snacks, and Candy. Cadbury is the market leader in Chocolate Confectionery business with a market share of over 70%. Some of the key brands of Cadbury are CadburyDairy Milk, 5 Star, Perk,

In addition, we will work on grafting to help contribute to the production of cocoa in some of these areas. Additionally, we will experience the processing and market end, again which will help us understand. The work that we will do with the nongovernmental organizations in the area will be of critical importance. One of our objectives is to increase our knowledge of the cocoa industry, the market and especially of sustainable practice. This trip will allow us to do all of those things. We are going to speak to a large number of stakeholders, and in doing so will be able to gather up numerous perspectives with respect to the function of the industry. Hopefully from this we will be able to offer recommendations about