Cadbury

1549 Words May 30th, 2008 7 Pages
e.) Marketing Strategies:

Cadbury Dairy milk is in the mature stage of the product life cycle, the reason being is that it is a well-established product since 1905. The maturity point is generally reached when about half the potential users have adopted the product. Since Cadbury Dairy Milk is Australia’s favourite chocolate, it is safe to say that there is already consumer trust and loyalty to the brand. However customers still need continued satisfaction and loyalty, built on lower cost, differentiation or customer service. Seeing that Cadbury chocolate is considered a common brand name in households all over Australia, there is nothing within the external environment that should be modified and it will remain in a strong steady
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As television is the main and preferred type of advertising, it is certain that consumers will know about the competition faster. And in addition to that, the Cadbury chocolate commercials will still be showing, to heighten promotions. It is best to air the promotion on television between 4:00 pm – 9:00pm, since that is the time when consumers are most likely to be at home.

Place: The exposure of Cadbury Dairy Milk promotion will need to be more publicized in convenience stores and kiosks in the form of a poster.

g.) Management of the marketing effort and the marketing function:

In order to make sure that they marketing effort and function works accordingly a few steps have to be taken in regards to the management of the planning. The three step process that will have to be put in place will be based around

• Marketing Implementation
– The process of putting marketing strategies into action
• Intended Strategy
– The strategy that the company decides on during the planning phase
• Realized Strategy
– The strategy that actually takes place

Cadbury must be able to respond and adapt to its internal marketing department. Coordinating internal exchanges between the firm and its employees to achieve successful external exchanges between the firm and its customers is very important as it allows for a gauge or a measure to be received as a result of acceptance and understanding.

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