preview

Cadbury Shweppes Company Case Study

Decent Essays
Open Document

“Trust is defined as the willingness to be vulnerable to a trustee based on positive expectations about the trustees actions and intentions” (Colquitt p. 205). Trust is one of the biggest aspects in the organizational realm. In order to instill proper work ethics, you must trust that your employer is instilling the correct values, and vice versa, you must trust that your employees will carry out those work ethics when not being monitored closely, or in other words “Integrity, defined as the perception that the authorities adhere to a set of values and principles that the trustor finds acceptable” (Colquitt P. 209). Without trust, a company cannot stand strong. The Cadbury-Schweppes Company has exemplified great leadership in the trust category, as they have been a forerunning company for nearly fifty years. The Cadbury-Schweppes Company is categorized into two main areas, confectionery and beverages. Even more popularly known for Cadbury eggs, and Schweppes ginger ale. “To be admired as a great company to work for and one that is socially responsible to its communities and consumers across the globe” (Cadbury-Schweppes), was a statement made by the Cadbury-Schweppes Company under their “core purposes”. “This goal clearly states Cadbury-Schweppes’ responsibilities and recognizes that what it does as a business impacts on communities and the lives of consumers”(Cadbury-Schweppes. All of these statements really embellish the heart of this company. They desire their company

Get Access