Cadburys Business Assignment

11265 Words Mar 8th, 2013 46 Pages
The business that I have chosen to is Cadburys I have chosen to use the product will it is a well knows product that many people know and love, I have chosen this product because it has a very wide range of target audience and Cadburys is a well known business so information will be easy to access and to gather.
The nature of the business is simple it is to provide sugary treats to the public the main target audience I would say would be children I would say from the ages of 4 onwards, the customers would be every one that likes chocolate they have a wide range of products such a cream egg this would appeal more to children than adults I would say as they adverts and the angle of the marketing addresses to children’s humour and to the
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I am going to be finding out about the general aims and objectives for my chosen product that the business has set, I will also be discovering the SMART rule and I will be providing the basis for my marketing plan. I will be introducing this by using sections of the brief to make my plan, also researching the business. Cadburys used to be a family business and was running smoothly until the company went bankrupt in march 2010, since this Cadbury was acquired by Kraft Foods in March 2010. Kraft foods is an American based company that specializes in food such as chocolate and beverages. Kraft foods is a exceedingly good business earning around 1 billion dollars each year, and sells to over 170 different countries. Kraft foods is a public limited company.
An aim is where the business wants to go in the future, its goals. It is a statement of purpose, e.g. we want to grow the business. A business aim is the goal a business wants to achieve. A primary aim for all business organizations is to add value and in the private sector this involves making a profit. More strategic aims include expansion, market leadership and brand building.
A business o Objectives within an organization are established at a number of levels from top level corporate objectives, down to team objectives and individual objectives that create a framework for operational activities. These are often