Café de Coral Holdings Limited International Business Development Plan to

Coffee consumption in China is highly concentrated in large cities such as Beijing, Shanghai and Guangzhou. Also other cities like Wuhan coffee culture seems to expand. Recently coffee appeals to adventurous young, rich, and urban consumers. This is just because originally coffee is considered as a Western concept to most Chinese consumers. According to Subhuti (2003), the Chinese do not consume coffee because of its potential health value either in terms of modern medical data or traditional Chinese medical concepts. Rather, it has been consumed until now as part of the fascination with western culture that has grown during the past few decades. However the coffee culture is getting well known in China nowadays. Chinese

As part of their overall strategy in the Australian beverage market, MacVille Pty Ltd has developed a chain of cafes in the Central Business District (CBD) of Brisbane, Queensland and the CBD of Sydney, NSW. The board of directors has made the decision to expand their operations in Queensland with the purchase and re-branding of the existing Hurley’s cafe in Toowoomba, 130km west of Brisbane.

In Australia exist several restaurants which give to the costumer fast food, as Mc Donald, KFC, Hungry Jack’s, Subway. All of them offer to the costumer fast food, but Subway offer something different as such healthy food.

The fast food industry is a ‘red ocean’ as it is already well defined where rivalry is intense. It is also a perfectly competitive industry as the barriers to entry are low and there are many rivals

As stated above, we learned that Canadians were not only big time coffee drinkers, but they also enjoyed the specialty type of coffee that Biggby provides. According to the Five Tasks of Foreign Market Attractiveness Assessment, we were able to clearly deduce the strengths and weaknesses entering into the Canadian market. Using this, we first screened Canada’s readiness for foreign entry and decided Biggby had a large market potential due to the large coffee consumption and growth rate. Additionally, we evaluated the industry with Porter’s Five Forces and established our competitive advantages between our competitors and new entrants. Based off of these facts, we recommend that Biggby continues to use franchising because it allows the business to emerge themselves into the culture and uses the same business strategy that Biggby currently employs in the United States. Lastly, Biggby has a high sales potential in Canada because of their competitive advantages and industry growth rates. Therefore, we recommend that Biggby enters the Canadian market with a large selection of specialty coffee, green products, and through

Fast Food Nation examines the history of the fast food industry as the world began to consume the idea of quick and easy cuisine. This piece of investigative journalism really gives it 's readers a look at the fast food industry and its development over time. This book is divided into two sections. The first section delves into the beginnings of the industry and how it developed into the large corporational business it is today. The second section examines the business behind the scenes.

This book discusses the fast-food industry and seeks to describe the impact of the industry on the U.S. economy and society. Also, it talks about the guys who has been investigating the fast food industry for many years. From his broad research, he has uncovered an abundance of little-known, frequently unsettling truths about the fast food industry.

By thoroughly describing an average visit to a fast food chain, the author achieves to establish experience. By mentioning the structure of the establishment and its warmly inviting feeling it draws more customers. Thus, this increases profit.

The term “fast casual” was generated as part of the restaurant industry in the 1990’s. Fundamentally speaking, this category of restaurants do not offer a full table service. Fast-casual are strategically positioned between fast food and casual dining and as such is differentiated by the quick service offered, quality of food, casual dining, inviting ambiance, reputation, innovation, menu price and location. It is the practice of companies operating within this industry to use wholesome and fresh ingredients in the preparation of the high-quality food they serve. In addition, professional preparation and appealing presentation are highly prioritized by companies operating in this segment. (Parpal 2015).

•They are the most famous and one of the few outlets available in area and footfalls are generally heavy due to these•The places are usually visited very frequently by local people, students, etcPromotion•The joints rely on word of mouth publicity•There is no promotion done through ads for these joints. The promotion at maximum is limited to local newspaperSUGGESTIONS•McDonalds could increase the number of items served on its menu. Currently there are only 6 vegetarian and 6 non-vegetarian items served on the menu. It is also evident from the survey that many people feel that the variety of menu available is average and could be improved. Some of the customers prefer something new every time they visit. These potential customers could be targeted by increasing the number of items in the menu.

Tupinamba Café, in Dallas, specializes in authentic, mouth-watering Tex-Mex cuisine with dishes named as creatively as they are crafted, in its welcoming restaurant. The alas calientes spicy chicken wings with ranch dipping sauce and the crispy mini beef flautas make excellent starters for sharing. Some of Tupinamba Café’s specialty entrée dishes include the chicken or beef puff tacos, the 12th man strip steak served with nachos, an enchilada, guacamole and beans and the West Texas pancake-style enchiladas stuffed with meat, cheese and fried egg, covered with chile sauce. Tupinamba Café also has vegetarian options, such as fajitas, as well as the vegetarian café burrito bowl.

The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).

The fast food industry has been growing dramatically during the last few years. For this reason, we should try to find out what are the several factors why fast food consumption keeps growing among young people and adults. Therefore, as we have seen, the popularity of fast food is spreading rapidly among many people due to the following three main reasons: good taste, convenient time, and price. Personally, working for a fast food restaurant for a brief moment in my life, I can attest to this. Marketing also plays a big part to more people eating fast food. It’s in our culture in America to expect fast food companies to market and strategize their ways to make us, the consumers, to buy more food and consume more food so they can make more profit. Especially now with commercials and social media. The fast food industry has thrived in the modern era. It’s thriving so much, the industry is growing faster than the U.S economy, at

C. Thesis statement: Popularity of the fast food are getting an increase due to easy and quick service, inexpensive meanwhile there are also consist of negative effects if the fast food is becoming more common in society.

“To establish Café de Coral Holdings as a distinguished corporation in the food and catering industry as the world’s largest Chinese quick service