Cafe Coffee Day

14374 Words Oct 8th, 2010 58 Pages
INTRODUCTION

Café Coffee Day is a chain of coffee shops in India having it 's head quarters in Chikkamagaluru, Karnataka. A division of Amalgamated Bean Coffee Trading Company Ltd. (ABCTCL), it is commonly known as Coffee Day or CCD. It opened its first cafe in 1996 on Brigade Road in Bangalore, and today has the largest cafe retail chain in India - with 650 cafes in 110 cities.
Headquartered in Bangalore, a majority of its cafes are also located in Bangalore. The cafe chain has had much success riding, and to some extent creating, the cafe culture wave that swept across metropolitan India following strong economic growth resulting in an increase in youth spending power. It has even tied up with WorldSpace and Microsense to enable
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Cafe Coffee day is the regular meeting place for 18 to 35 year olds, both male and female, who are waited on by friendly and informed staff, and are offered the best made, hot or cold , in an invigorating ambience.
They provide invigorating ambience and excellent customer service clubbed with excellent coffee to their customers. Each cafe depending upon its size attracts between 400 to 800 customers daily.

The following are ABCTCL 6 divisions:

Exports - India 's largest coffee exporters. Currently export over 30000 tonnes of green coffee per annum, i.e 15% of India 's coffee exports. They have also ventured into specialty coffee exports.

Coffee Day Fresh and Ground- Maior player in the roast & ground filter coffee segment. It provides a unique assortment of blends at affordable prices. The coffee is freshly ground in front of the customer and sold to him.

Cafe Coffee Day - It is a place where customers come and rejuvenate themselves. It is a meeting place for the young and the young at heart. In the café Hot and Cold coffee as well as merchandise are sold to the customers.

Coffee Day Vending – To serve the man on the move who though hurry does not have to compromise on quality of coffe he drinks. Coffee Day has its vending machine placed in vendor outlets in major cities.

Coffee Day Express – Bridges the need gap

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