Executive Summary
With the need for man to save time comes the idea of fast food and its industry. Fast food businesses tend to save time because it reduces waiting time for people who are always on the move it is a move from the conventional restaurant set up where the food is cooked before being served to clients. The paper intends to discuss about Café De Coral; its operation and its position within the market; investigation of the company’s customer experience; knowledge and understanding of the company’s operational systems; financial performance of the company and proposed solution for positive change. Introduction
Fast-food restaurants, stores or outlets come in a wide variety of forms and varying product offerings ranging from hamburgers,
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As currencies plummeted and costs rose, formerly high-flying, power-lunch executives were forced to eat down. As a result, nearly a year into the crisis, the company was enjoying 20–30 percent increases in sales at his outlets. The company saw the crisis as an opportunity to increase profitability in a number of areas, and not just a time to enjoy increased sales. Under Chan's leadership, Café de Coral was able to avoid many of the pitfalls other Hong Kong and multinational companies suffered during their headlong dash into China (Hamlin 2000). Café de Coral's Chan was adding value to business by cutting processing costs The company wanted to focus on centralizing food processing for the restaurants, a process that was expected to take up to twenty-four months. When completed, the company expects to realize savings of about 2 percent over the next two to three years. Automating food processing will realize increased efficiency by limiting waste, and will enhance productivity by reducing the number of people in stores (Qin-Hilliard & Suárez-Orozco 2004). Café de Coral is known as the largest Chinese Fast Food restaurant group in Hong Kong and in the world. The company has grown to operate over 540 separate outlets all over the world. The company caters to over 300,000 people on an average day in Hong Kong alone. Café de Coral has more than 120 restaurants in operation and is a popular fast food chain in Hong Kong. Café de Coral is planning to renovate its restaurants to give it a better
The play Away by Michael Gow shoes the character of Coral to be in need of change in her distinctive world. Discuss how this applies to the play.
Fast Food Nation is an attempt to link the American eating style and food-production patterns. Fast Food Nation is written by Eric Schlosser, he presents a perspective on the development of societies adapting to the way that food is produced. The quickly growing demand for hot, ready food was rising at substantial rates shortly after World War two. Schlosser states, “The McDonald brothers’ Speedee Service System revolutionized the restaurant business.” The McDonald brothers wanted to perfect the drive-in restaurant business and started their very own walk-up restaurant. They sold burgers, fries, and soft drinks that were available almost before the customer ordered. By increasing the demand for fast food, supplies began to be
Fast food popularity has grown tremendously over the years. People spend more time trying to save time in today’s world and in
"Limited-Service Eating Places in the US" (NAICS 72221 and SIC 5812) is an industry that consist mainly of establishments that provide food service where customers usually order and pay for the items before eating. This industry, which accounts for more than one third of the entire restaurant dining industry, is categorized into three main segments (Bramhall). The first segment is limited service restaurants, which include drive thru and take out facilities. This segment currently has the largest market share. These establishments tend to specialize in limited menu items, such as hamburgers, pizza, sandwiches, and/or chicken (Basham 9). The second segment includes
By thoroughly describing an average visit to a fast food chain, the author achieves to establish experience. By mentioning the structure of the establishment and its warmly inviting feeling it draws more customers. Thus, this increases profit.
Fast-food is everywhere, for instance down the street there is fast food, not only one but seven options to choose from. Those seven options have promotions and deals
The meals served here are typical American fast foods like burgers, hotdogs, milkshakes, sandwiches, cheesy fries etc.
The New York Times bestseller Fast Food Nation: The Dark Side of the All-American Meal is one of the most riveting books to come out about fast food restaurants to date (Schlosser, 2004). Fast food consumption has become a way of life for many in the United States as well as many other countries in the world. The author Eric Schlosser an investigative reporter whose impeccable researching and bold interviewing captures the true essence of the immense impact that fast food restaurants are having in America (2004). Beginning with McDonald’s, the first fast food restaurant, which opened on April 15, 1955 in Des Plaines, Illinois to current trends of making fast food a global realization McDonald’s has paved the way for many fast food
The fast food, or quick service restaurant industry (QSR), represents approximately 200,000 restaurants and $155 billion in sales in the U.S. alone, they are one of the largest segments of the food industry (Hoovers, 2011). This segment of the restaurant industry is “highly competitive and fragmented… number, size and strength of competitors vary by region, market and even restaurant. All of these restaurants compete based on a number of factors, including taste, quality, speed of service, price and value, name recognition, restaurant location, customer service and the ambience and condition of each restaurant” (Chipotle, 2010).
Fast food restaurants advertise themselves and their food as different than all the other restaurants.
As of now in the United States there are 22 fast food franchises. McDonalds was the first franchise to open in 1940 and since then they have been the leading and most successful franchise in America (“The Raw Prawn” n.p.). Other franchises include: Burger King, KFC, Wendy’s, Arby’s, and Taco Bell. Each of which target young students and children. Most of them have a value menu where items to purchase are cheap and tasty but very unhealthy. Some fast food restaurants provide a toy for children with their meal which attract them to come again and again ( “Eating Yourself to Death” n.p.). In addition, some restaurants contain an indoor play ground which attracts small children even more. The fast food industry mainly brings customers for their tasty food and simple convenience, they attach a drive thru to their building making it faster for customers to purchase and collect their food which is also less time consuming. Recently in the past few years, fast food franchises have begun to change their restaurant and attempt to become healthier as a whole, in some fast food restaurants they have a nutritional menu to choose from which generally contain healthier food compared to the regular menu (“The Raw Prawn” n.p.).
The paper presents an analysis of the different factors influencing the restaurant industry and how these factors increase or decrease the demand for such services. The hypothesis that will be examined is that the performance of restaurants is mostly based on the type of food chosen by customers when they decide to go out for dinner, lunch, breakfast, or simply for a snack. What type of food refers mainly the nationality or concept of the food, (traditional American, Italian, Indian, Latin, or from any other type of culture). This factor is important because when customers go out to for dinner; they decide what to eat before deciding where to eat. That is why this factor is considerably important according to the hypothesis.
Introduction • Focus on Café de Coral fast food shop • They opened its first shop in Causeway Bay • Over 140 shops, serving more than 300,000
Café de Coral Holdings Limited (Café de Coral) and Fairwood Holdings Limited (Fairwood) are two large catering quick service chains in Hong Kong. Since the lifestyle of Hong Kong people is working day and night, more people prefer having meals in quick service restaurants due to long working hours. Since the service of Café de Coral and Fairwood Holdings Limited can cater to the
After the financial tsunami, the GPD of Hong Kong increased. According to the website DimSum, “Hong Kong's gross domestic product (GDP) expanded by 2.6 per cent in the fourth quarter of 2009 after four straight quarters of negative growth.”. This will have a positive growth in the average annual salary of the working sector. As a result, more people are willing and able to purchase food from Café De Coral. The profitability will increase.