Cafe Pownd Case Essay

There are several problems facing Jason Mah and Café D Pownd. One serious problem, which arose from lack of space, was the confusion building in the queues since people had no idea which line they were in. There were times when people had been lining up in the interactive cooking line for several minutes when they actually wanted to be in the pre-cooked line. Another problem was the long lines tended to create a wall of people in front of the soft drink machines, becoming burdensome even with as few as 20 people waiting for service. In order for people to get drinks, they had to barge through a line of people. Usually this confusion caused spills and was annoying for

Marketing is a competitive field that companies outdo each other to make a profit. Café Campesino is a retail-based company that assists farmers to sell their products in a fair and profitable trade. The American coffee industry is that which is on growth with more than 64% of American drinks an average of a cup of coffee a day. The coffee industry just like other agricultural products is affected by a host of factors from climatic variations to fluctuation of prices. This paper seeks to look at Café Campesino's marketing plan in the coffee industry. The paper appreciates the effect

John Butkus was considering changing the preliminary design of the Waterloo restaurant location to increase its capacity and serve customers more quickly. Mr. Butkus wants a design that

Starbucks lose its uniqueness when baristas used to grind beans throughout the day whenever a new pot of coffee had to be brewed which was at least every eight minutes. Many baristas began to grind all of the day’s coffee beans in the morning and store the rest of the day. Baristas now use push-button machines to make espresso drinks. That stores no longer smell like coffee and that every store looks cookie-cutter.

1. Where did the original idea for the Starbucks format come from? What lesson for international business can be drawn from this?

According to Exhibit 8, the profile of the customers retained had changed. The brand image was not as strong for the newer customers (first visited in the year prior to date of exhibit) as it was for established customers

1. Statement of Problem: What are the problems being faced and the most important 3-4 decisions the company needs to make regarding the situation of the company in China.

1. Continuing their commitment to provide crave-able food that people trust, served in a warm, community gathering place by associates who make guests feel comfortable

“Thanks for your time and we appreciate you for bringing your concern to our attention. We understand your concern expressed in your post and we truly apologize for any inconvenience caused. However, you need to understand that ours is a family business and we strive to serve our community better and so we encourage our customers to bring their children, grandchildren to our children’s story hour. Regarding the concern, you have raised, we are currently evaluating various options and we may consider introducing a separate lounge area with pleasant ambience while keeping it away from the children play area while children can play and enjoy their story telling hour. We hope you as our valuable customer will understand. Thank you for your cooperation and patience for allowing us to serve our customers better.”

I've chosen the Starbucks Corporation on which to do my case assignment for the session. I first became interested in Starbucks while working on a paper for a previous marketing class. I became intrigued at the entrepreneurial spirit that such a large corporation had managed to maintain throughout its massive expansion. Starbucks corporation, unlike many of its now-defunct rivals, has done an outstanding job since its meager beginnings in 1970 with the execution of its strategic process; resulting in it currently owning 40% of the specialty coffee market and boosting annual sales exceeding $7 billion according to Burt Helm. Historic successes and recent turmoil within the company, including a near 40% decline in 2007 in profits (Sullivan

• Looks at big picture: It helps Starbucks has consistent brand image around the world.

Starbuck’s strategy focused on three components; high-quality coffee, intimate service, and ambient atmosphere. Starbucks worked closely with growers in Africa, South and Central America, and Asia-Pacific regions to insure the quality of its product. Starbucks called all employees' "partners" and worked hard to train them with the skills necessary to best serve the customer. The atmosphere at Starbucks was crafted after the European-style espresso bar. The company goal was to create ambience through the Starbucks "experience" and by making the area comfortable, yet upscale.

There is a more rapid pace at McDonald’s. Here customers have the option of driving through or dining in. The customers walk up to the counter and give their order. The food should be ready in the next two minutes. However, if the counter person gets the order wrong, the customers may have to wait longer. If the customer goes through the drive-thru, they drive up and say their order into a box operated by a person they don’t see. Next they drive around to the little window, the casher takes their money. The customer then drives to the next window

Coffee shops are well known as a place where you can get any types of coffee and related coffee beverages any time you want and need. Many coffee houses nowadays are serving also some food, snacks and desserts. Some of coffee shops turned into huge business and large companies like Starbucks.

Coffee shop is the famous business in Cochin. Coffee or Tea bar is a daily requirement for the local coffee lovers, and it is a place to dream big things in life and to discuss among friends and relatives and just a comfortable place to meet your loved ones or to read a book, all alone. With the growing demand for high-quality tea or coffee and great service, The Melody Coffee shop will mainly focus on the institute of management studies in Cochin and other private institutes also. The kind of culture will offer its customers the best prepared coffee/tea in the area that will be served with a muffin and a sweet, moreover we will provide some free books that many more old customers can read and enjoy their visit. The shop will operate a 70 square foot coffee bar near to the entrance of the institute of management studies in the building. The identified place can be obtained for lease for 8 months and it is possible to get a nearly extension in the upcoming months and years. The start-up funding which is available with Mr. Hemant is INR 80,000/- and it is surely that the remaining amount of Rs 50000 will be incurred through some commercial loans from the Bank of Baroda. The business is expected to gain more and more profit that will be more than 150000 per year. Melody Coffee shop will try to maintain a high gross profit margin and reasonable operating expenses throughout the year.