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Call Of Duty Vs Snapchat

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The PR case study I have chosen to write about is from Prnewsonline.com , the article is called How Call of Duty Used Snapchat to Ignite its community. This case study talks about how the two companies teamed up to get Call of Duty players interested in Black Ops 3. Working together the duo was even able to win a 2015 PR News Digital PR Award. I chose this case study because I love playing video games and Call of Duty is one of my favorite games. Now Call of Duty and Snapchat are both majors companies, with too many people still focused on Black Ops 2 Call of Black Ops 3 was in trouble. While Snapchat is a growing company they were a perfect choice to help with the games demographic. Now every gamer loves hacks weather they admit it or not, the campaign team used that to their advantage. By appearing as a hack they knew it would gather more people’s attentions. “Public relations practitioners should be familiar with their organizations history (Swann 555).” The Black Ops campaign does just this by using a hack that was disguised as a standard game update. All gamers will always upgrade because it means better weapons and options. …show more content…

By using snapchat codes players were able to go to the Black Ops Snapchat account where the first clues about Black Ops 3 were released. Now not releasing any information about the campaign beforehand was clever because it allowed the information be spread by the players leaving the written and spoken elements to them. Not only are the snapchat codes used they were also place strategically in different maps on the multiplayer mode. Now in multiplayer mode you can chat with one another, so the campaign team can use this to their advantage. By speaking to one another while playing the game players would definitely talk about finding a snapchat code in the middle of a game

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