The PR case study I have chosen to write about is from Prnewsonline.com , the article is called How Call of Duty Used Snapchat to Ignite its community. This case study talks about how the two companies teamed up to get Call of Duty players interested in Black Ops 3. Working together the duo was even able to win a 2015 PR News Digital PR Award. I chose this case study because I love playing video games and Call of Duty is one of my favorite games. Now Call of Duty and Snapchat are both majors companies, with too many people still focused on Black Ops 2 Call of Black Ops 3 was in trouble. While Snapchat is a growing company they were a perfect choice to help with the games demographic. Now every gamer loves hacks weather they admit it or not, the campaign team used that to their advantage. By appearing as a hack they knew it would gather more people’s attentions. “Public relations practitioners should be familiar with their organizations history (Swann 555).” The Black Ops campaign does just this by using a hack that was disguised as a standard game update. All gamers will always upgrade because it means better weapons and options. …show more content…
By using snapchat codes players were able to go to the Black Ops Snapchat account where the first clues about Black Ops 3 were released. Now not releasing any information about the campaign beforehand was clever because it allowed the information be spread by the players leaving the written and spoken elements to them. Not only are the snapchat codes used they were also place strategically in different maps on the multiplayer mode. Now in multiplayer mode you can chat with one another, so the campaign team can use this to their advantage. By speaking to one another while playing the game players would definitely talk about finding a snapchat code in the middle of a game
You have been chosen by a local business enterprise group to write a case study
The Target Corporation has undergone many changes due to the 2013 security breach where hackers stole personal information from credit and debit cards of at least 70 million customers. Target sales and reputation has dropped from this instance, thus eliciting changes in their security systems, changes in management, and a few policy changes in handling customer information. With the public eye on the corporation’s handling of the situation, Target has been communicating these changes through various means. The changes they needed to communicate were informing customers of the security breach, addressing the bad press coverage to shareholders, downsizing of employees, and
In this paper, the definition and description of what a case study is, what are some reasons for using a case study, what are some disadvantages and advantages of this approach? Also included in this paper I will talk about what are some of the ways a researcher can acquire information that can is used for a case study. A case study can be defined as a descriptive account of the behavior, history, and other relevant factors concerning a particular individual (Cozby, Bates, 2012).
There are many good things about Snapchat. For example I can only talk to my friends, it is fun, and I would let Sophia use it too. For these many reasons, I believe I should get Snapchat.
The article. “‘Oh, Snap!’ How to Make Your Business A Snapchat Success Story”, provides an in depth breakdown of how the social media app Snapchat has become a huge tool in marketing for different brands and companies. The article starts by providing that 8 billion times a day someone opens the app to send a photo or video and then defines what Snapchat actually does. The article then details how some companies have already gotten on the Snapchat trend and how they are breaking into the Snapchat world by using filters and creating their own Snapchats for people to follow. The article then does a really good job of breaking down how to make the most of your ten seconds on Snapchat, how to invite people behind the scenes, how to offer special deals, why you should partner with influencers and opinion leaders and why you should be authentic about your brand on Snapchat.
As the US national debt nears $20 trillion, government programs are being looked to be cut, one of those being the SNAP program. SNAP is a federal program which offers nutrition assistance to low income families, by use of food-stamps, while also providing economic benefits to communities (“Supplemental”). SNAP is the largest program in domestic hunger safety (“Supplemental”), the Food and Nutrition Service (FNS) works with nutrition educators, faith based organizations, and neighborhood organizations to help those eligible for the SNAP program make informed decisions about applying (“Supplemental”). The FNS also works with the retail community and State partners to improve the program’s integrity and administration (“Supplemental”). The SNAP
Call of Duty and Halo are both FPS games. They might look similar but they each have its own story and playability. Not to mention some other game modes each game has. In my opinion having another thing to play in the same game is important because I makes you want to play more the game.
3. Based on examples provided in the case study, what are some potential new ideas for video releases that would help you to build followers via social media?
There are many different business adventures that I could have chosen as a topic, but a homicide case that sticks out in particular is a case that I will call Case X. Case X pertained to two individuals being killed, one a mother and the other a thirteen year old child. This would be a case that would forever change my way of thinking as an Investigator. Many companies use a similar dominant strategy while making decision that Strategic Fit, Competitive positioning and Distinctive competence Mishra (2015). Many of the investigators that were involved with the case were FBI, TBI and other local agencies. Everyone had there thought of what happen to a missing mother and child. The FBI and TBI agents begin to leave most of the local department out on the case trying to make the case into a TV spotlight case and forgetting about the families. Their strategy was very simple, interview as many people that last saw the victims alive, including family members in other states.
I like to play video games because it gives me a rush when you do something right or when you kill someone that your mission says to kill. Video games are also good for your hand-eye coordination. The two games I that I like to play the most would be Call of Duty and Minecraft. I like to play Call of Duty because you get to shoot and kill the bad people that are trying to kill you, there is also always another mission for you to do. I like Minecraft because you get to build things and create beautiful houses. You can also get the ability to care for virtual animals and name them.
A case study is a specific instance that is frequently designed to illustrate a more general principle (Nisbet and Watt, 1984). Hitchock and Hughes (1995) further suggest that the case study approach is particularly valuable when the researcher has little control over evens. Case studies strives to portray ‘what it like’ to be a particular situation, to catch up reality and ‘thick description’ (Geertz, 1973) of participants’ lives experiences of, thoughts about and feelings for a situation. They involve looking at a case or phenomenon in its real-life context, usually employing many types of data (Robson, 2002). It is important in case studies for events and situations to be allowed to speak for themselves, rather than to be largely interpreted, evaluated or judged by the researcher. In this respect the case study is akin to the television documentary. Case studies can make theoretical statements, but, like other forms of research and human sciences, these must be supported by the evidence presented.
SnapChat is a photo messaging application (App) developed by Evan Spiegel and Robert Murphy. Both of the founders were Stanford students. The application was initially developed for a project at Stanford. This app allows the user to share photos, videos, add text/drawings, and send them to a controlled list of recipients. Users have the benefit of setting a time limit for how long the recipient can view their snaps (Ranging from 1 - 10 seconds), after which the photos/videos will be hidden from the recipient’s device and deleted from SnapChat’s servers. The smalltime college project developed into a huge social media success due to its innovative feature (Magid, 2013).
At the same time, we can find Snapchat, a social network created in July 2011 by Evan Spiegel, Bobby Murphy, and Reggie Brown when they were students at Stanford University. With this new app users can take photos, record videos and share to their friends that also have Snapchat. This platform is supported by the Apple App Store and Android making possible to the Apple devices and android to use this app.
This case study provides the reader with a view on how extremely important social media and to an extent fame is, in the 21st century, with regards to having a successful business. Kylie Jenner’s company Kylie Cosmetics uses the
This article examines the important role of social media to public relations practitioners. The researcher wants to investigate the innovation of social media through the case study of Obama presidential campaign and public health issue. Moreover social media can bring destruction to the organization, if the user misuses the social media. Social media has brought a new challenge to the society. The researcher use intensive interview and focus group toward public relations practitioners to explore how important the social media did to them and the negative outcome of social media. The researcher use quantitative method – survey to examine the appetency of the social media among different size of community.