Callahan Auto Parts Rhetorical Analysis

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Memo- Analysis of Rhetorical Situation

When analyzing the rhetorical situation of the Callahan Auto Parts memo there are six elements of the situation to be discussed: topic, purpose, speaker, audience, context, and culture. The topic of this memo is informing the employees of the upcoming retirement of the CEO/founder. The purpose is to inform the staff kindly about the upcoming change to head off any hesitation from the staff about Tommy Boy taking over and ensure a smooth transition occurs. The speaker is the founder and long-time CEO of the auto parts store. The audience is the staff and employees of the store, after they read the memo the goal is that they feel a little bit more at ease and less hesitant going into the change. They should also know how to handle the change over and what will partake while it occurs. The context of the memo is that me the founder is leaving and someone else is taking over that has less experience. I know before writing the memo the employees are probably going to be hesitant about the change because of Tommy Boy's lack of experience. The culture of the group is that they are a close community that feels comfortable with what is going on now.

Letter- Analysis of Rhetorical Situation When analyzing the rhetorical situation of the Callahan Auto Parts letter there are six elements of the situation to be discussed: topic, purpose, speaker, audience, context, and culture. The topic of the letter is to notify clients about my upcoming retirement and solicit business from them. The purpose is to inform the clients of Callahan Auto Parts about my upcoming retirement and that my son, Tommy Boy, will be taking over. I also need to ensure them about the change and the good fit my son will be. Lastly I need to have them commit to purchasing brake pads for he next two years, exclusively. The speaker of this letter is me the founder of the company. The audience is the clients of the store, after they read the letter the goal is that they understand the change over should be smooth and that the company will not change. To do this for the audience I need to inform them of what is going to happen and as its happening that nothing is going to be changing other then the CEO. I also

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