Callaway Golf Company (CGC)

The overall commercial market is much smaller than the consumer market. Golf courses account for $950 million, and commercial housing $118 million for a total of $1.068 billion. Golf courses will have to be sold on the idea that a new product from a new company will be able to save the course money in irrigation and fertilizing fees, and that it performs as advertised. It can be costly to persuade golf course keepers to switch from conventional

No matter how long you have been golfing, it is likely that you have heard of the Callaway brand of golf clubs and accessories. They are one of the top suppliers for the entire golf industry. If you are in the market for new golf clubs, you will likely want to consider Callaway products at some point. They are certainly not for everyone (as no golf club is), but they offer a large enough range of products that you might just be able to find something that you would like to use. Here I will describe some of the things offered by Callaway clubs, and what sorts of golfers use them.

Callaway Golf (ELY) operates in the Sporting and Athletics Goods Manufacturing Industry Segment (NAICS Code 339920). ELY’s operations are split into five primary segments: drivers, irons, putters, golf balls and accessories.

A 2013 study from the National Golf Foundation found that the industry lost 4.7 million golfers since 2005 (Hwang). Also, many people who are not involved in the golf industry, speculate, that it is in severe decline and believe that one should not take up golf course design as their professional career. This however is far from

As an avid golfer, I have always been frustrated that I need to go to several places to either golf or get the necessary equipment to play. I have to go places such a Dick’s Sporting Goods to get tees, golf balls, cleats, etc. At a course I can get a few of these items but in a limited variety. In my experience each golf course I go has one aspect that is lacking. Either the course is in rough shape, the proshop is tiny, there is no food at course, and much more, My business would

To begin, golf is notably connected with globalization and diffusion; the “gentleman’s game” is a source of business and entertainment, creating connections between a plethora of places all around the world: Chile, China, Kenya, Bahrain, Germany, and many more. In total, on a global scale, golf is estimated to bring in around seventy billion dollars per year. Aside from consistently generating revenue, golf is an exemplary source of jobs. People are hired to aid in the process of creating balls, tees, courses, golf carts, clubs, and more for hundreds of supply companies, transnationally. The manufactured products are shipped through space to get to the importers. An additional source of income in the golf industry

Callaway Golf Company CEO Ron Drapeau told CBSMarketWatch, "We have become known as the company that brings innovation to the game for the average golfer. We 're not focused on the elite professional players. It 's been a very successful approach for us."

Callaway Golf's success story begins with a small three-person golf company called Hickory Stick USA, which was founded in 1982 in Temecula, California. The company initially made wedges and putters that had unique shafts constructed of hickory with a steel core. These clubs caught the eye of Ely Callaway, who bought an interest in the company the following year. Mr. Callaway had already been a successful businessman in the fields of textiles

Products in the accessories category include golf bags, footwear, gloves, headwear, towels, umbrellas and other accessories, as well as the sale of pre-owned products through Callaway Golf Interactive. Revenues in this segment are also

* Golf course owners tend to be highly brand loyal and are unwilling to risk switching to a new product.

Ely Callaway founded Callaway Golf Company in 1982. In the early years, the company was named Callaway Hickory Stick USA, Inc. and specialized in hickory shafted putters and wedges. In 1988 the name of the company was changed to Callaway Golf Company. In the '90s, Ely Callaway and his company changed the golf industry in ways no one could have anticipated. Richard Helmstetter and his R&D department found a way to create a stainless steel driver that had a larger and more forgiving

Measurement question of this case study was able to analyze NCR country Club questionnaires. In additional hiring McMahon Group is the best idea because their first visit to Club, they collected necessary information as possible in other to create a new strategic direction. The first question was toward NCR Country Club need increase membership. There is serveral way to increase membership by creating the awareness to the society that golf is not for just older people but for young people as well, this is where the new strategic direction is required. Most of these questions are focused on how to NCR Country Club can regain their competitive advantage. Moreover for NCR to attract new members they have focused on improving their facilities

A segment must be large enough to warrant developing and maintaining a special marketing mix. Golf is one of the most expensive sports out there, and this is why we used the lifestyle to segment the market. According to the website statista the three largest golf brands brought over 2.5 billion dollars combined worth of revenue. TaylorMade brought in 1,109 billion dollars in 2014. Callaway brought in 886 million dollars in revenue in 2014. Nike Golf brought in 771 million dollars in 2015. This shows that the market to sell golf products is highly profitable. The average consumer will fall into either the amateur or recreational type of player. Professional level players are more inclined to spend more of golf products if it will benefit them.

We are pleased to say we more than always get positive feed back. When an error does come up in our system we justify it as quickly as possible for it never to happen again.

They had many loyal true friend customers that bought their clubs time and time again. A true friend customer is loyal as well as profitable to the company and CGC’s true friend customers have been fading over the last several years and they are turning into butterflies or barnacles. CGC is a top golf club developer but they are most well known for their driver the Big Bertha series. If a golfer wants the best of each different type of club, they might only buy a CGC driver or a putter. If a customer bought just a select few of clubs from CGC they would be considered a butterfly to the company. If CGC would offer discounts on entire packages of clubs and maybe even add free apparel, this may secure true friend relationships with customers like they had when the company was first established. Another problem has occurred for CGC and that has to deal with the rapid development of new clubs on the market. Producing new clubs at such a fast pace may leave customers feeling uncertain of their clubs or other golf equipment that they have just purchased recently from CGC.