Callaway Marketing Strategy Essay examples

Old models take a large percentage of companys inventory what creates unnecessary costs. CGC should move these models to new markets that recently adopted Golf as a sport.

The U.S. Golf Association (USGA) specified the characteristics of legal balls within tight parameters. These restrictions on size, weight, materials, texture, etc., seemingly left little room for product innovation. In fact, the USGA regulations specified not just what went into a ball, but how it could perform, stipulating to within 10-20 yards how far the ball could travel when hit by a certain type of club traveling at a certain speed, all verified under controlled conditions with robotic testing equipment. Nonetheless, new product introductions were rampant in the industry, with slight changes in surface coatings and dimple patterns, for example, being touted for their ability to add a handful of yards to a golfer’s shots, to give more accuracy, or to create greater control through faster spin on the ball. In addition, ball manufacturers spent millions of dollars on advertising campaigns for their balls. There were three basic types of balls, all conforming to the same general specifications. The oldest technology still in use was the three-piece ball, which consisted of a core, windings, and a cover; this ball was good for spin and overall control. The second, and most popular, type of ball was the twopiece ball, which eliminated the windings of the three-piece ball; this ball produced more distance. The newest technology was the “solid core, multi-layered ball,” which had taken the

As anyone who has played a round of golf will attest to, the sport is based around many fundamental principals of physics. These basic laws are involved with every aspect of the game from how a player swings the club to how the ball moves through the air on its way toward the pin. It is the challenge that physics presents to the golfer that has allowed the game, and equipment used, to develop so drastically over the past one hundred years. The first golf balls used were called featheries. They were made with a horsehide cover packed with wet goose feathers. When the balls dried they became extremely hard. The major flaw with the featheries was that they could not be used when the conditions were wet because they

Through the years there have been many forms of golf clubs used to strike to object used as a ball. Because of the increase in technology the tools of golf have been defined and redefined over and over again. The very first types of clubs that were used were just regular sticks that a person would find. These clubs were fashioned

Looking at the market we can see that Golf Companies have suffered after the 2008 recession. However, in 2012 golf ball market was $483 million in retail sales from 17.6 million units which was 4.1% growth from 2011, showing that there has been improvement in the market performance from companies that had lower prices for golf equipment as people were willing to spend on their product. However Altius could not regain

Modern balls have a more durable cover of balata or surlyn and various solid core balls with new synthetics have become popular. As well, we have seen the art of club making go from the original wooden clubs, to forged irons,

Performance Indicator (PI) has developed a technology that will enable the golf industry to reduce the number of used golf balls in

As Ely Callaway’s vision: “If we make a truly more satisfying product for the average golfer, not the professionals, and make it

Certainly, when a golfer is at ease in using a club, they can hit the ball with a steady swing and send it where it should go. Now, the ideal driver has a slightly large clubhead with a heavier back. This golf club increases the size of the sweet spot and offers a lot of forgiveness with precision and launch. Its shaft is flexible, long and light which allows the golfer to do a powerful swing without much effort. These are some of the design properties that make Taylormade clubs more fun to

You can use some of these specially designed clubs or club sets to familiarize yourself with the game and become very proficient with your strokes. This will allow you to become an excellent player before you even begin to spend huge amounts of money on your items. Some of the best items include the adjustable golf clubs, or the half-set that leaves you with just the basic choices to familiarize yourself with. Look for these products are your local club store, or in an online Callaway catalog.

Enhanced Accuracy: In golf, accuracy is the name of the game. Not only do you want a consistent swing every time, but you want to

Golf ball manufacturers would be looking to achieve several key strategic goals, such as increased sales, increased market share and / or increased profitability, to adopt and implement PI’s technology. Accordingly, manufacturers are mainly concerned with the cost and implications on manufacturing, competitor reactions (and customer perception), the forecast growth in the new balls market, the share they could capture and the financial details of agreement.

New golfers increased from 1.5 million to 3 million between 1988 and 1998, but most of them quit due to increased cost of playing which went up by nearly 50%, unavailability of courses and time involved in playing. The global premium equipment market declined post 1998 due to various reasons like decreased demand, Asian economic turmoil and saturation of product in the market place. To CGC’s benefit the competition on golf equipment

Callaway Golf Company is considered a leader of the golf equipment industry through its development of technologically advanced golf clubs that compensated for the most amateur players with poor swings and helping them achieve a better golf game with the introduction of Big Bertha in 1990 and launched Callaway Golf Company forward at great speed into notoriety of the golfing community (Gamble, 2000). This analysis will thoroughly dive into the many parts of the case of the Callaway Golf Company.

Helmstetter and his engineering team were very important to the execution of Callaway Golf’s competitive strategy. Callaway Golf Company consistently outspent its rivals in the industry on R&D which “allowed it to continually beat its competitors to the market with new innovations.” (P c210) In 1994, Callaway Golf opened the Helmstetter Test Center located a mile away from the main campus. The Helmstetter Test Center had two primary uses; it provided an ideal place to custom-fit clubs for the touring pros who used Callaway equipment, and it allowed Callaway R&D staff to test new products in the developmental stage. The development of new products at Callaway Golf Company not only included the research and development staff but also the sales and advertising staff. These teams worked hand in hand together. When the R&D would come up with a new product idea, the sales and advertisement staff would look over this idea and recommend changes based on the current market interests.