Calling All Gamers! Every Video Gamer Knows That When A

1498 WordsMar 2, 20176 Pages
Calling all gamers! Every video gamer knows that when a new video game comes out everyone wants to get their hands on it. The Call of Duty Games are played all over the world and the Black Ops installment of the games took the world by storm. However, for Call of Duty Black Ops 3, millions of gamers were still focused on Black Ops 2. With the new game not be anticipated by as many players as Activision had hoped. The creator of Black Ops games Treyarch, Snapchat, and Edelman work together in the first ever in-game integration to reveal the latest Call of Duty game Black Ops 3. Taking the world by storm these two companies in just one week created the biggest Call of Duty game announcement ever. Examining How Call of Duty Used…show more content…
Snapchat is owned by Snap Inc., and their headquarters is located in Venice. Snapchat is primarily used for creating multimedia messages referred to as "snaps"; snaps can consist of a photo or a short video, and can be edited to include filters and effects, text captions, and drawings (Snap Inc.). Snapchat was founded back in 2011 by guys named Evan, Bobby, and Reggie and was first launched in September in the Appstore. The company is not able to see any of the Snaps sent through their service, they use tweets, emails and Snapchat-tagged photos on Instagram to keep them tuned in to what their creative users are doing (Evan 2). In October Snapchat started working with companies to create sponsored Lens filters. The stakeholders in this company are the millennials who use Snapchat the most. “From its earliest days, Snapchat 's main demographic has consisted of millennials” (Snap Inc.). The campaign does talk about how the Snapchat producers work hand in hand with Treyarch to launch this campaign. Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations (Edelman). They have over 5,500 employees’ that work in 65 cities across 31 countries on six continents. They work to bring a true understanding to the complexities of the world, its culture, markets, and
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