Caloundra Case Study

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Caloundra is a coastal town within the Sunshine coast region, surrounded by beaches such as Bulcock Beach, Kings Beach, Golden Beach, Dicky Beach and the Pumicestone Passage. Caloundra provides a range of outdoor activities, especially as a result of its lush natural environment, promoting a heathy life style and attracting tourism and locals through recreational activities. The local economy of Caloundra is primarily seasonal, and is currently suffering due to competition from surrounding areas such as Kawana Town Centre, South Caloundra (AURA) development, and Maroochydore developments. In response to this, the Sunshine Coast Regional Council has developed a Master Plan to revitalise the CBD of Caloundra, attracting tourism and income back
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