Calyx and Corolla

Although retailers such as Walmart and Target do have loyal customer bases, they are not sitting idle as Amazon and other eCommerce firms obtain a greater market share. They are expanding their online profiles and offering similar shopping experiences. However, they hold one major advantage over Amazon. Every store can serve as a distribution center. Walmart is a perfect example. It has expanded its online profile to provide eCommerce services to its customers (Thau, 2014). Because every store serves as a distribution center, customers can receive their order much faster than Amazon can deliver it.

Costco buys the majority of its merchandise directly from manufacturers for shipment either directly to Costco’s selling warehouses or to a consolidation point where various shipments are combined so as to minimize freight and handling costs. As a result, Costco eliminates many of the costs associated with multiple step distribution channels, which include purchasing from distributors as opposed to manufacturers, use of central receiving, storing and distributing warehouses, and storage of merchandise in locations off the sales floors. (1)

Distribution: Not only online shopping for retailing, but also a lot of addresses over the world such as Canada, Australia, US …

By 1906 Sears was operating the largest mail order plant in the world, but that necessitated that the company’s focus shift from design dominance to products and process. Sears has entered the transitional stage of the Abernathy - Utterback Model. Sears is tasked with the need to handle mass orders economically and efficiently, and develops the ‘time scheduling system’, which brings chaos to the mail order industry and defines a significant core competence (Sears Archive, 2012). Around the same time, Sears’s customers are shifting their focus to quality, which drives the need to replace the fancy Sears catalog with a factual based catalog. Sears’s core competencies are innovation, mail order process, quality products, perceived value, and factual based advertisement (catalog).

(Kern R. 2013) These distribution channels and their organizations will help the candy company better meet the needs of the niche candy market that they intend to target.

Consequently, this company can expand the fruit nectar production line to attract new consumers. The down-side to utilizing this structure is that the price at retail will be significantly higher than the other modes of distribution. However, since the target consumer is not sensitive to price and have high disposable incomes, this should not pose a systemic problem for this firm.

The FTD business model is based on receiving orders at an originating florist, and transmitting the order to a florist local to the delivery address. There are several key differences between FTD and Calyx & Corolla. FTD retains about 7% of the final sale price, with the majority going to the receiving and delivering florists. By comparison, Calyx & Corolla retains 80% of the price of the flowers, with 20% going directly to the grower. However, the principle difference between Calyx & Corolla is that while FTD retains over 20,000 florists within the United States, Calyx & Corolla is not directly affiliated with florists, but has strong ties to the fresh flower growers themselves. Calyx & Corolla have decided to go the other way from the traditional model of selling fresh flowers, somewhat side-stepping direct competition with major retail players.

Casablanca Kids is confronted with the interesting opportunity of redesigning their distribution channels. Effective distribution channel restructuring will allow the company to overcome their issue of declining net sales and therefore lead to a sustainable business. By developing a solution in a timely manner, the company has real potential to thrive.

1. Describe the current distribution system of the company and explain why it is so important for its brand positioning? Please explain also how the brand is positioned on international markets.

Distribution: Specialized distributors that can increase awareness of target audience at a lower variable cost than generalist wholesaler; specialized stores are significant influencers of target customer’s behaviors

2. What are the advantages and disadvantages of selling cosmetic products through door-to-door selling, specialty stores, department store counters, and supermarket and hypermarket? How will the use of these channels vary with target market segments and brand strategies?

Other key features whose importance varies based on customer segments are price, creativity in arrangements, personal service and assistance, reliability, and selection. In general, women account for a major portion of the small volume customers as either direct purchasers or as indirect consumers, since flowers tend to be purchased for women.

In 2010, PepsiCo Beverage Company (PBC), a working unit of PepsiCo Inc. (PepsiCo), the second biggest sustenance and refreshment organization on the planet, got the inventory network advancement recompense from the Council of Supply Chain Management Professionals (CSCMP). PepsiCo was given this grant for its creative conveyance procedure, the "Direct to Store Delivery show", that decreased framework wide stock, disposed of stockroom space imperatives, upgraded the potential for boundless SKU development, and conveyed distribution center expense reserve funds. In the wake of indicating tremendous development in the 1990s and early2000s, PBC thought that it was hard to deal with its dispersion focuses and distribution centers.

With the development of international marketing, increasingly people prefer to choose the international marketing for trading and making more profit. Adam is considering joining the international marketing for his flower dealing as well. Adam prefers to take full advantage of exporting his flowers to the north Europe market. There are some pros and cons for Adam to export grown flowers to Europe. The first benefit is expanding his brand of flowers According to Vermeer and Edmonds (2014) , doing exporting business has many advantages, which include the expand brand. As a result of Adam exporting flowers to the north Europe, these flowers will be more well know to

Distribution of the products or services is a vital thing of the sales of the organization. What is the customer want about distribution; how they want get their product or services by research all these things will help to get customers.