Camden Robotics Case Summary

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

• Roles and responsibilities need to be clarified as part of the plan. Marketing and sales organizations need to do what they are meant to do and not play project manager or peon roles in the company.

By obtaining new customers there can be an increase in add-on sales opportunities for both the new customers and existing customers. By creating contracts with the new customers there is a guaranteed timeframe for being able to build a customer relationship.The second sales objective is to build better relationships between existing customers and new customers for UFS. There are many opportunities that have been missed due to not having the proper staff in place to build on customer relationships. An area of focus can be following up on existing customers to gain referrals for new customers. Finally, Mr. Shurtman has described that there are many customers that have to wait out contracts to expire before they can change maintenance providers. The new sales representatives need to be able to continue a relationship throughout the waiting period so that the customer feels connected to UFS. These sale objectives will help improve customer orientation and their experience with UFS and greatly improve sales representatives performance (Jaramillo & Grisaffe,

Every business must have quality product or service offerings to its consumers. This is why marketing of product and services are one of the most important issue for both profit and not for profit businesss. Organization and is management team must find and analyze all marketing issues and develop appropriate marketing plan to reach its goals and objectives.

In summary, marketing is very important for a business to achieve success. Many businesses have a difficult time in this area. With the stiff competition, businesses struggle to stand out among others. Other companies resort in unethical and unfair schemes just to win the competition. But eventually find themselves in great loss and failure. As businesses all over the world enter into a gigantic marketplace, every business owner is faced with convoluted market competition. Nevertheless, any entrepreneur can be different and become successful in this matter. In every product sold and in every service provided, patience and hard work should take precedence to ensure quality. Products and services should be marketed honestly, planning should not be done with evil

A well-developed marketing plan is an essential blueprint for a business to attain the prime financial support and consumer base it requires in order for it to develop and grow. A marketing plan’s detailed structure allows manager’s to define the business’ marketing strategies in clear and in-depth formats that feature a precise roadmap to future growth and expansion. A first class and properly structured marketing plan will guide the entire organization’s marketing actions and keep them focused and dedicated toward achieving the company 's overall goals and strategies.

Recommend and justify a marketing strategy that Andy might use to increase sales at AHC

Marketing and promotion plans :After business plan and financial plan, marketing and promotional plans are necessary. The business needs to expose itself to potential customers. Early marketing campaigns can be extensive and expensive, but they are critical. Without this nobody will know about the business and its

A good marketing plan is nothing but the blueprint for marketing products and services, and step-by-step guidance to deliver marketing strategies for the business (Brassington et al, 2012). This is a true, detailed document that sets perfect, true and measurable functions.

Reasoning and reciprocity are the best influencing strategies to get the other members on board with her process to implementing the changes to the sales department. Amy should be more visible to other members in the department by growing her relationship with higher level authorities to make a significant

Putting together a marketing plan is often labor intensive and essential to the success of the business, subsequently, often many departments will contribute in their field of expertise.

A marketing plan is a business document outlining your marketing strategy and tactics (Westwood, 2004). Marketing planning helps you develop products and services in your business that meet the needs of your target market. Good marketing helps your customers understand why your product or service is better than, or different from, the competition. Also, a good marketing plan can help you reach your target audience, boost your customer base, and ultimately, increase your bottom line. It's often required when seeking funding and helps you set clear, realistic and measurable objectives for your business. (Russell, 2010)

The marketing team is in charge of obtaining customers and profiling them. The process of obtaining customers can be through cold calling, product presentation at customer site. Once a customer shows interest in the product, the marketing team collects the relevant details of the customer such as name of the customer, address and related business details.

Putting together a marketing plan is often labor intensive and as a result, can often take many employees from several departments. In addition, because a market plan is essential to the success of the company it simply requires many people each contributing in their particular area of expertise.

Westwood, J., 2002, The Marketing Plan: A step-by-step Guide. 3rd ed., London, Kogan Page Limited, p