Campaign Ads, America is highly familiar with them. Every election cycle television programing is

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

In the United States, television has been influential in presidential elections since the 1960’s. Television has a way of “turning away from policy sphere,” it judges candidates based on their appearances, not their message. Television has shifted the key point of presidential debates: from pursuing issue to pursuing image. Therefore, television is misleading, having a negative impact on presidential elections.

These types of ads, also known as attack ads, target the opponent's flaws and weakness in an unethical manner. As shown in Document D, negative ads only include the negative points about a candidate’s opponent. One example of this is in George Bush’s attack ad, “Tank Ride”. “[Michael Dukakis] has opposed virtually every defense system we developed...And now he wants to be our Commander-in-Chief. America can’t afford that risk.” While most people would think that these negatively-skewed ads would turn away voters, according to data, this has actually proved to be an extremely effective strategy. Although attack ads have proved their effectiveness, they are not particularly informative or even ethical, as they are disrespectful to the

Over the years Campaigning in the U.S. has changed drastically because of technological advances, the internet, social media, and the real-time information sharing across the globe. One study suggest that over the years, examining 2000, 2004, 2008, and 2012, political advertising has become more negative. The Wesleyan Media Project’s charts states and 2004 election 45 percent of the ads were negative, where in 2012 about 65 percent of the ads were negative.1 There are many speculations on why these negative ads are increasing with every election, but one fact is that campaigns can use negativity to bring attention to a certain topic and sometimes benefit from the free media coverage if the controversy is popular enough.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

There are many strategies to use on advertisements, but what you have to know is which is the most Informative,effective,ethical strategies to use. Best three strategies that will help candidates to win the election are Stacking the Deck which makes president look better with including positive facts and leaving out the negatives. Along with that, another best strategies to use in an advertisement is Glittering Generalities which involves on using catch phrases to appeal people emotions. Finally, Guilt by Association which is to make another opponent look bad of who he/she has relationship with, event or

Media impacts our lives everyday. The average 14-to-28 year-old will be exposed to about 3,000 ads every day. Ben Franklin once said that nothing is certain is this life except death and taxes. I believe it is now safe to assume we can add advertisements to that list now. We are literally bombarded with them. After seeing all the advertisements I am led to believe that they are the most carefully constructed of all human communication, being it the most expensive too. In 2004, according to www.answers.com, advertisement was in excess of $450 billion in the United States alone. It is not our fault though that these advertisements display messages that we cannot perceive. When we see an ad, our conscious mind will filter out the things it cannot deal with and make an acceptable idea or image that is made conscious. This is

Another way television misleads its viewers is by the way that they present candidates for an election of politicians. They spend all their time and money trying to put together a commercial that only puts down the other candidate. How are voters supposed to know whom to vote for if all they are presented with is negative ideas about each candidate? Television also tries to persuade us to vote for a certain proposition. Voters are also lured into voting for or against a proposition by listening to the music being played in the background of the commercial. An example of this type of situation may be the campaign on proposition 5 dealing with the Indian Casinos. They play sad, and convincing, music in the background of their commercial so the viewers can soften their hearts and vote “yes” on their proposition. Television is powerful enough to make our shopping easier. Actually, it is making us lazier. TV stations such as the Home Shopping Network make shopping as easy as dialing some numbers on a touch tone phone. People are also convinced to buy a certain product because a celebrity is presenting it. For example: if supermodel Cindy Crawford presents make-up, ladies will buy it and wear it because they believe that it will make them look like her.

As Election Day approaches, especially during presidential campaigns, critics of politics decry low voter turnout. Advertising can be

Television is a form of communication that can be used to transfer information to the general public, and its full value and effects can be seen at all times, especially during election seasons. To some extent, this medium has helped people make informed decisions on which candidate is suitable to be president. However, this positive influence could distract people from focusing on policy and turn the election into a popularity contest.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

“Twenty-first-century election campaigns are structure to garner the most favorable media exposure reaching the largest number of prospective supporters, with the greatest degree of candidate control over the message”. (Dunaway & Graber 2009. Pg. 315) Media in regards to political advertising is much more narrower. Some candidates are primarily interested in voters who preference the outcome of the race instead of the process of the election. A great example is President Obama in 2008, had little interest in any media markets in California because he expected to win by a comfortable

Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.

Advertising has had a major impact on society. Some may be considered positive and some negative. Take a look around, advertisements are placed everywhere, television commercials, billboards, newspapers, and even on the sides of buses. Advertising is the basic form of marketing and trading throughout the world. Today’s society knows it as marketers trying to influence or persuade consumers into buying something. It also serves as a medium for services and businesses. There are many advertising strategies, but television commercials will always remain the number one strategy. Think about it, how much television is watched a day, probably a lot. What better way to advertise a product or service? Advertising has a positive effect on our economy. It does not only influence and persuade consumers, but it also benefits them in many ways. It also benefits manufacturers and their company, and the world as a whole.