Campaign Ads, America is highly familiar with them. Every election cycle television programing is

800 WordsApr 23, 20194 Pages
Campaign Ads, America is highly familiar with them. Every election cycle television programing is overrun with ads for the candidates competing in that election. They have become a staple of American election fare. There are three major kinds of campaign ads: informative, comparison and negative. The informative ads tell the viewer about what the candidate stands for. While comparison ads compare the views of multiple candidates. The negative ads tend to focus on evoking emotion. The goal of the negative ads is creating political actions from the emotions evoked. Negative ads have become increasingly common over time. The major problem with negative ads is that they only truncate politics while adding nothing worthwhile. Negative…show more content…
The ads used should provide the most information possible. This way the common voter has a better chance of being an educated voter. The problem with negative ads is that they do not provide information to the viewer. The negative ads appeal to emotion and not reason. If the television ads are the greatest resource to Americans for candidate information and selection the ads should provide the best possible informational resource to viewers. Negative ads do not meet these criteria they serve only to increase participation with any true knowledge of the choice the viewer is taking. This creates a very dangerous situation with citizens electing leaders that they know nothing about. The information provide to the viewer through negative ads is often misleading or only part a story. When fact checked the information is unrelated, invalid or incomplete. While the ads might bring a candidates misdeeds to light the veracity of the information provided severely undermines the value of the negative commercials. Overall under educated voters is a very dangerous thing and the goal of government should be to fix this issue not perpetuate the problem. The third major problem with negative ads is that the ads often stir up dissension. A dispute over the language used in the commercial or the veracity of information often arises. While debate is essential to democracy, the debating over

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