Campaign Ads For 2008 And 2008 Election

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

The campaign ad "Prouder, Stronger, Better" is attempting to convince the people of America to vote for Ronald Reagan to serve his second term as the President of the United States. The commercial begins with a speaker telling the audience, “It is morning in America...” (Tuesday Team, 1984). The speaker then states that people will go to work, move into homes, and get married on that day. The citizens of the United States are also supposedly available to look at the future confidently due to inflation being less than half of what it was four years ago and interest rates being about half the record highs of 1980. The video concludes with the speaker stating that Ronald Reagan’s first presidency has made America, "Prouder, and stronger, and better," (Tuesday Team, 1984). The speaker uses techniques of logos, ethos, and pathos throughout the commercial to persuade the audience to vote for Reagan in order to continue his presidency in 1984.

In a commercial shown this past Sunday during the super bowl featured what is described as a political statement. Although, the owner of the company 84 Lumber which produced this commercial is saying otherwise. Making the statement “My intent was to show that through struggles we will do anything we possibly can to make the world a better place for our children,” 84 Lumber’s CEO Maggie Hardy Magerko said. While she had said, many people are of course taking to social media to express either love or hate towards the company. Some even going as far as to cancel orders with 84 Lumber, because of the commercial. Nonetheless, the commercial aired during the super bowl but was only 90 seconds long and ended

These types of ads, also known as attack ads, target the opponent's flaws and weakness in an unethical manner. As shown in Document D, negative ads only include the negative points about a candidate’s opponent. One example of this is in George Bush’s attack ad, “Tank Ride”. “[Michael Dukakis] has opposed virtually every defense system we developed...And now he wants to be our Commander-in-Chief. America can’t afford that risk.” While most people would think that these negatively-skewed ads would turn away voters, according to data, this has actually proved to be an extremely effective strategy. Although attack ads have proved their effectiveness, they are not particularly informative or even ethical, as they are disrespectful to the

Over the years Campaigning in the U.S. has changed drastically because of technological advances, the internet, social media, and the real-time information sharing across the globe. One study suggest that over the years, examining 2000, 2004, 2008, and 2012, political advertising has become more negative. The Wesleyan Media Project’s charts states and 2004 election 45 percent of the ads were negative, where in 2012 about 65 percent of the ads were negative.1 There are many speculations on why these negative ads are increasing with every election, but one fact is that campaigns can use negativity to bring attention to a certain topic and sometimes benefit from the free media coverage if the controversy is popular enough.

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

Romney’s ad talks about how his leadership will be once he becomes a president of the United States. The ad starts with the questions to persuade an audience, “What will be different about Romney Presidency?”. Romney intends to show enthusiasm toward the decided Republican voters and to sway the decisions of those that are undecided.

Appealing to the viewers emotions seem to be the best route Gary Johnson has because he constantly talks about how unhappy the American public is with the two choices they have now. Donald Trump and Hilary Clinton are introduced as “corrupt” and “crazy”, while also talking about how the American people have been forced into a two party system. This appeals to the American people who are angry and believe the two party system has failed them. The commercial later goes on to bring up the sixty five percent of all people who would vote for somebody other than Trump or Hilary, again showing just how many people are upset over the two main choices in this election. Next the commercial shows footage of fights breaking out at the rallies of both candidates. Showing the viewers the actual violence that has occurred because of both candidates making a strong case for Johnson as an

As an illustration, the political ad “We are America” by Hillary Clinton gives us an image of Donald Trump’s flaws in her opinion. She opens the advertisement with the words, “We are America” after the words an American Flag appears. The flag depicts the unity of Americans and then Trump’s voice appears in the background. The imagery provides multiple faces of different

In the attack ad we decided to attack Tim Kayne on his misuse of funds. Originally, in this attack, we missed used a photo of Joe Bidden, which we quickly replaced with another embarrassing photo of Kayne. The main attack line was edited by both focus groups to convey a more concise message, there for Murphys Law Firm resolved to change it to “The Party's Over Tim Kaine, We Need A Honest Candidate” to fully convey how dishonest he has been. Our attack ad is one of our strongest ad and fully conveys how distrustful the American people should be when considering Tim Kayne as a candidate for the

The tv ad only had to say good things about society ever since he has been into office. In the passage, they said, “Why would we ever want to return to where we were just four short years ago ?”. They said that statement right after they listed all of the good things that Reagan was doing. I think that this strategy is informative because they’re using evidence to explain everything positive that he has done already to the United States. This strategy is very effective because it grabs your attention in the

During the election between Lyndon B. Johnson and Barry Goldwater, there was tension due to the Cold War. Goldwater supported the use of nuclear weapons while others did not agree. Johnson used some of Goldwater’s statements against him to persuade the voters that his intentions for this country were menacing. The advertisement illustrated how the United States would look promoting nuclear weapons, if his opponent was president. This became a focused attack towards Goldwater. Audiences possibly viewed him as a threat and panicked that it would result to violence and more wars. This clip can possibly be the reason why Johnson won the election, seeing that he gave misleading information on his fellow candidate. The advertisement was quick and

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

The Khans, the parents whose son died in Iraq, criticized Trump at the Democratic National Convention and Trump fought back by criticizing their religion and so on. It is an obvious trait that Trump has discriminated peoples that may have lost a loved one in war. This is portrayed in the advertisement when a voice is heard saying that “Donald Trump compared his sacrifices to the sacrifices of two parents that lost their son in war.” When that voice states this quote, it cuts to an image of a mother with the dog tags of her fallen son with a picture of her son in uniform next to her. The mother has a face of disappointment on her face and it is obviously because of the Trump quote.

The advertisement consisted of just one man, Joe Soptic, an ex-steel plant worker, of GST Steel, speaking against Mitt Romney. He personally points blame on Romney for the death of his wife. He says that when “Mitt Romney and Bain closed the plant, I lost my health care,