Campaign Advertising Essay

However, between the 1950’s and 1970’s, campaigning was slightly different. Presidential candidates did not have a Twitter account to occupy the news channel it attacked the opposing candidate with subtlety, and in some instances addressed real issues. In other words, the presidential race in the decades of the 50’s, 60’s and 70’s was to some extent cleaner than it is now. As a result, after reviewing different campaign commercials from 1950's one can conclude politics, especially campaigning, by the 1950’s Television ads became its most utilized political weapon.

Millions of viewers tuned into the National Broadcasting Company television network for a special broadcast on the 27th of October. Viewers were anticipating Ronald Reagan’s “A Time for Choosing” speech. Reagan was acknowledged for his acting in motion pictures and television episodes since 1937, and was now being seen in an unfamiliar role. Reagan emerged in support of the Republican nominee Barry Goldwater. Barry Morris Goldwater was a businessman and five-term United States Senator from Arizona and the Republican Party's nominee for president in the 1964 election. “A Time for Choosing” was effective, because he gave personal examples to capture the audiences’ attention, and gave humor to a tough subject.

The ideal president is a strong, influential person with good values. With the help of propaganda, more specifically with the glittering generalities, endorsements, and plain folks methods, you will fit this image. Today, with many technological advancements people are more easily informed about elections. The more positive and real a candidate is, the more people will vote for them. With one million dollars, three different advertisements will be created that will captivate voters and help you win the race to the presidency.

For this assignment, I chose the campaign year 1988 to compare and contrast two advertisements, one from George Bush and one from Michael Dukakis. The advertisement I chose to view for George Bush was entitled “Family/Children” and the advertisement I chose to view for Michael Dukakis was entitled “New Era.”

The argument that Reagan should serve his second term as president is effective because logos, ethos, and pathos, are each used efficiently in the commercial. Logos, ethos, and pathos helped in explaining Reagan's successes in first presidency which were reflected throughout the commercial. The argument caused the audience to wipe out the consideration of voting for another president because of all the positive outcomes in his first presidency. This commercial is famous and was seen by countless amounts of Americans, but it was not the deciding factor for the election. The reputation Reagan had from his first presidency and attacking his opponent, Walter Mondale, for being a "free-spending Democrat" gave Reagan the advantage in the election. Reagan ended up winning with 49 states, 58.8% of the popular vote, and 525 electoral votes (Tuesday Team,

At first look, the 2004 Safer, Stronger (Bush, 2004) seems like a good candidate an effective ad, but after reviewing the remaining videos on the Living Room Candidate website, Windsurfing (Bush, 2004) definitely proved to be one of more influential once. “Windsurfing” took an activity that John Kerry was involved in and used it as a metaphor to pass the Bush Campaign’s message that Kerry was indecisive. According McKinnon it was also good to use the footage as windsurfing was perceived as an elitist sport among many voters.2 Ironically, in the 2012 election the

     We live in a fast paced society that is ruled by mass media. Every day we are bombarded by images of, perfect bodies, beautiful hair, flawless skin, and ageless faces that flash at us like a slide show. These ideas and images are embedded in our minds throughout our lives. Advertisements select audience openly and subliminally, and target them with their product. They allude to the fact that in order to be like the people in this advertisement you must use their product. This is not a new approach, nor is it unique to this generation, but never has it been as widely used as it is today. There is an old saying 'a picture is worth a thousand words,' and what better way to tell someone about a product

In this day and age, political advertisements are stretched to the limits of toleration. Many of them focus more on the shortcomings of their opponents rather than the ideas and plans they have for the country. Often, the ads are nothing more than superficial smears aiming to tarnish the image of the target nominee. If the ads where kept cleaner and were more focused on important

There are many strategies to use on advertisements, but what you have to know is which is the most Informative,effective,ethical strategies to use. Best three strategies that will help candidates to win the election are Stacking the Deck which makes president look better with including positive facts and leaving out the negatives. Along with that, another best strategies to use in an advertisement is Glittering Generalities which involves on using catch phrases to appeal people emotions. Finally, Guilt by Association which is to make another opponent look bad of who he/she has relationship with, event or

As Election Day approaches, especially during presidential campaigns, critics of politics decry low voter turnout. Advertising can be

In the Kennedy jingle advertisement that promoted JFK to be the next President of the United States, there were many persuasive and propaganda techniques used. Some of the techniques and tools include: logos, ethos, pathos, and propaganda tactics.

During the election between Lyndon B. Johnson and Barry Goldwater, there was tension due to the Cold War. Goldwater supported the use of nuclear weapons while others did not agree. Johnson used some of Goldwater’s statements against him to persuade the voters that his intentions for this country were menacing. The advertisement illustrated how the United States would look promoting nuclear weapons, if his opponent was president. This became a focused attack towards Goldwater. Audiences possibly viewed him as a threat and panicked that it would result to violence and more wars. This clip can possibly be the reason why Johnson won the election, seeing that he gave misleading information on his fellow candidate. The advertisement was quick and

In “Propaganda Techniques in Today 's Advertising” by Ann McClintock, the author discusses how Americans are being brainwashed by advertisements and the different techniques they use to catch our attention. Ads are simply everywhere we look, it is impossible to get through the day without seeing one. All advertising companies put tons of research into how consumers spend money or even vote. Once these companies finish their research, they create advertisements that appeal to the masses. The basic propaganda techniques that McClintock writes about are Name Calling, Glittering Generalities, Transfer, Testimonial, Plain Folks, Card Stacking, and Bandwagon. Each one of these propaganda techniques is used in specific ways by advertisers to sell their product or service to consumers. I have selected a political ad which uses the Glittering Generalities technique, a coffee ad that uses Transfer technique, a soda ad that uses the Testimonial technique, and a soup ad that uses the Name Calling technique.

It is very common among the United States’ political sphere to rely heavily on T.V. commercials during election season; this is after all the most effective way to spread a message to millions of voters in order to gain their support. The presidential election of 2008 was not the exception; candidates and interest groups spent 2.6 billion dollars on advertising that year from which 2 billion were used exclusively for broadcast television (Seelye 2008.) Although the effectiveness of these advertisements is relatively small compared to the money spent on them (Liasson 2012), it is important for American voters to think critically about the information and arguments presented by these ads. An analysis of the rhetoric in four of the political

During the 2004 election, President Bush’s campaign ads showed him to be a leader and a strong president in a time when leadership was needed. Kerry’s ad showed him to be a people person, and a person who connects with the citizen of this country.