Campaign Analysis : A Campaign Essay

Over the years Campaigning in the U.S. has changed drastically because of technological advances, the internet, social media, and the real-time information sharing across the globe. One study suggest that over the years, examining 2000, 2004, 2008, and 2012, political advertising has become more negative. The Wesleyan Media Project’s charts states and 2004 election 45 percent of the ads were negative, where in 2012 about 65 percent of the ads were negative.1 There are many speculations on why these negative ads are increasing with every election, but one fact is that campaigns can use negativity to bring attention to a certain topic and sometimes benefit from the free media coverage if the controversy is popular enough.

The 2016 election has been the first election where social media has been a key player to how people got their information. Statistics say “44 percent of American adults said they had learned something new in the past week about the election from social media.” However, with social media such an important influence on the younger generation it is important for all of this information to be legitimate and truthful. Google and Facebook have recently changed their policies to try to stop fake news articles from popping up within their ad space. The spread of fake news articles skews the public's perception of the candidates. The guardian talks about how the American voter is not just one demographic (college educated individuals, white men, minorities etc. ) because of this lack of (straightforward), it's hard to get an accurate prediction on who would have won the election. Additionally, the media affected the election negatively because they did not give the general public enough information to understand the statistics that they were

Weeks before the 2016 presidential election, I helped our technical director with organizing the list of candidates and their positon on certain issues in a Microsoft Excel spread sheet. The

Our group followed political races in Baltimore City focusing on the Democratic races for Mayor and some city council districts. We limited our scope to six candidates. Originally, they included former Mayor Sheila Dixon, State Senator Catherine Pugh, attorney Elizabeth Embry, businessman David Warnock, City Councilmember Nicholas Mosby, and City Councilmember Carl Stokes. Based on a Baltimore Sun/University of Baltimore poll, these candidates placed in the top six within a crowded field. On April 13, however, Councilmember Mosby dropped out of the race and pledged his support to Senator Pugh. Therefore, we included the top five remaining candidates.

When the 2016 presidential campaign began, no one expected that the big collection of current and former governors would slide to the back of the pack. Governors once had an inside track to the White House. Is that a thing of the past? It’s hard to say for sure yet -- but the current governor-candidates have all had trouble. The ones with the most experience in governing have had the hardest time exciting citizens, while those with the least experience have created the most buzz.

The 2016 presidential election may happen to be one of the most memorable elections to have ever been. From the campaign speeches, to the Democratic and Republican National conventions, and even the presidential debates; Americans seemed to constantly be voicing their opinions on every aspect of the election, and who they believe is the more suitable candidate for president, especially on social media. The 2016 presidential election marks one of the more recent elections where we start to see social media’s impact on it. We see how presidential candidates use social media as a platform to voice about updates on their campaign as well as communicate with their supporters. With the continue rise in the number of social media users as well as politicians now using social media, how much has its impact had on elections and Americans outlook on the campaign.

These characteristics have the power to move voters in an electoral process and ignite action (Borchers, 2005; Burrell, 2008; Conger, Kanungo & Menon 2000; Choi, 2006; Goethals, 2005; Levine & Boaks, 2014; Rejai & Phillips, 2004). During the 2008 Democratic primaries, a strong strategic initiative from the Obama campaign, in conjunction with negative media framing, did the only

These public opinion polls play a significant role. They are used throughout the election campaign to track where candidates are in comparison to the others. The outcomes of these polls can sway voters, they can help direct campaign funds to needed areas to help boost their numbers, and they can redirect each candidate's efforts of concentration. After we have carefully analyzed and examined all of our candidate’s offerings, it’s time to cast our vote. On Election Day, we head to our polling venue and vote for the candidate that we feel best embodies what we believe in. In the U.S. Election Day is the first Tuesday in November following the first Monday between the 2nd and the 8th of the month. In the beginning, this date was not an issue. The average voter owned his own land and worked that land. The farmer would leave out on Monday, vote on Tuesday, and return to his land on Wednesday. In todays fast pace society, not all registered voters have the luxury of being able to vote because of their work schedule. That is just one of the reasons that voter turnout is lower today. A big reason is that today’s society feels like their one vote won’t make a difference. A

In the presidential elections of 2012, Nate Silver, a political blogger was seen to do something that many people thought to happen rarely in the world dominated by the bloggers. He was seen to have attempted to do some predictions. While Nate was doing his predictions, he was accused of being motivated by ideology terming his predictions a joke. People were surprised when all his predictions came out to be correct. In many of his works, Nate examined the world’s predictions and investigated how a true signal can be distinguished from the universe of noisy data. In this study, the discussion will be based on the signal and the noise where it will try to find out why so many predictions fail while others come true. It is seen to

In the article “Hype Versus Substance in Network Television Coverage of Presidential Election Campaigns”, authors Julia R. Fox, James R. Angelini, and Christopher Goble analyze political coverage on broadcast news during the final weeks of presidential elections. In the end they found that in the final weeks of campaigns many voters are still undecided. “Voters making up their minds at the end of the campaign tend to be less partisan and more likely to use-and to be influenced by-media messages in making their decision ” (Fox, J., Angelini, J., & Goble, C). This tends to be enough to cause a last minute “swing” in an election. With this being said the authors also found that these broadcast news stations very rarely address the critical

Druckman points out how the influence campaigns have on voting conduct has been quite a baffling issue in political science because researches have to come to a consensus of what the campaign and co-occurring media will have influence on. In recent times, academics

Media is known as the “king maker” for many reasons, such as shaping candidates in audience’s perspective. Television has been a big influence in shaping voters choice and labeling political parties, even though some believe media information can be scant in regards to candidates. Media can be anything from television to social media networks and how many people think that media is a great influence, some also think it can be a problem. “It only takes 140 characters to damage a political campaign” in which Smith is referring to social media as being a problem. (Smith, K. 2011. Pg. 9) At the state and local levels party affiliation remains the most important. “In television age, journalist became the chief influence in the selection of candidates

Clinton’s dependence with analytics is so entrenched that a lot of their campaign decisions are based upon the results of Ada’s 400,000 simulations per day on what a head to head with Trump would look like. Moreover, Ada, played a vital role in determining the television ad buys, the deployment of the candidate and her surrogates up to when to be scarce and be silent on the issues. Even the staging of concerts with artists like Jay Z and Beyoncé was chiefly based upon Ada’s data driven analysis (Wagner, 2016) (Goldmacher, Hillary Clinton’s ‘Invisible Guiding Hand’, 2016).

Since 1952, television has played a major role in presidential elections. Television allows candidates to reach a broad number of people, and personalities, to help push along their campaigns. Campaigns help the candidates just as much as the voters. The candidates get to be identified, and known to the voters, and the voters get to hear and see how a specific candidate identifies with their needs and wants. The best way to get this information out there is through the most used form of media, television.

Political campaigns are very significant in American politics and elections. It is the period before the electorate makes political decisions in the form of elections. The attention of the citizens towards politics intensifies as the date of the elections draws near. The salience of voters improves as the election date draws near and could manifest in the form of increased media attention. Political discussions, campaign interest, strength of the intention to vote, and knowledge about the candidates are other manifestations of increased salience of voters. Another indication of improved intensity is the effort put by the candidates and their political parties in the campaigns. Parties increase their efforts in the