Campbell Soup Ad Analysis

In the reading Advertisements R Us, Melissa Rubin expands upon her analysis of Coca-Colas’ 1950 magazine advertisement, and brings many points to light about how the company uses cleverly crafted advertising tactics to appeal to a specific group of Americans. By clearly communicating her evidence to back up the analysis of the advertisement, Ruben composes a thoughtful and persuasive paper. For example, Rubin explains how simple details, such as the use of their slogan on the vending machine pictured which reads “Drink Coca-Cola - Work Refreshed”, and the placement of “Sprite Boy” in the ad, all work together to send a message that makes consumers want to buy their product. Consequently, because of the evidence presented in her writing, Rubin has crafted a paper that I find logical and persuasive.

This is suggested by the fact that the image is completely styled in light colors, with both characters wearing shades of pink. The entire situation is given an aura of femininity, distancing itself from where a man would be. Presumably, he is working instead, raising money for his wife to pay for the groceries. The advertisement presents a lesson that a husband’s job is completely separate from keeping kids healthy or doing household chores. These roles within the nuclear family are exactly what was depicted in the 1950s. These ideals support that “a woman would be immature ‘if she wants all the advantages of marriage’ but resents doing housework, and a man would be less-than-grown-up if he shirked the bread-winner role” (Ehrenreich 17-18). The threat of being perceived as less mature than other adults is pervasive in the modern advertisement, and carried over from 1950s ideology.

The purpose for advertising is so anyone can sell, promote or awareness for a certain product. This Hungry Jacks advertisement makes people buy their low price food by making a print advertisement. Mc Donald’s uses a digital advertisement to try to sell the message of Mc Donald’s food by its 100% Australian and it’s all healthy. This advertisement shows the food and drinks of Hungry Jack with words describing that if you come to hungry jacks you can buy one whooper and get other one free every Tuesdays and everyday you can get $1 frozen cokes. Mc Donald’s show the purpose of this ad by using images of 100% Australian beef Pattie that looks perfect and using words like brand new and only $4.95. Hungry Jacks advertisement has sold the product

Six seconds. That is the length in time someone will read a billboard. An advertising medium that does not carry the same weight that it us to. Especially when a boring billboard will just be ignored. A billboard needs to be smart enough to grab someones attention, as well as leave a lasting impression. Driving eastbound on Interstate 8 in Southern California, one billboard is trying to accomplish just that. A chicken billboard. The chicken in question, belonging to the company behind Chick-fil-A. On its most basic level, this ad is a simple one. It is predominantly a white background with black text and a red Chick-fil-A logo. Which at first glance does not seem all that appealing or interesting. But on a second glance, the viewer can notice

This ad is about Dixie pepper plates, what it is selling is the strength and toughness of the paper plates. This ad is persuasive because it is using a family man to show his strength when carrying the plates and a son who is looking up at his father and showing his muscles as if admiring the strength of his father and wanting to be as strong as his dad. The advertisement that sells the product Dixie is effective because of its rhetorical appeals, persuasive techniques, and logical fallacies such as, sex appeal, individuality. It shows logos that the plates are strong, it shows ethos because Dixie plates have can hold a lot, and it shows pathos showing a family man with his family getting ready to eat. This creates the appeal to men, that being a businessman and

Specifically the ad is portraying a husband and wife that have recently brought into the world a baby girl. The husband has been off at war and is now returning to realize that he should be appreciative of the little details of his new family and realizing that he should value this type of homecoming over a more extravagant type of celebration. The advertisement portion to this segment is rather subtle and occurs with the addition that the solider should also value and remember that he was drinking Hires Root Beer in that moment and that it is as important as all the other details. The ad is communicating to consumers the message that the small details in life are the ones to remember, and the ad plays on the heart strings of the consumer. Viewers are made to feel emotional as they witness the reunion of a respected solider with his family and they are implicitly made to associate that happiness with the root beer being advertised. This ad is reflecting the change in consumer culture from focusing on reputation and a mass consumption to the more private moments of

I will begin with the commentary “Advertisements R Us”, by Melissa Rubin. I agree, somewhat, that advertising is a way to hook the consumers. Of course, that is how they expect to sell their product. When a company wants to market their product, they will advertise it to appeal to a variety of consumers. They will try to convince the consumers that they must have the product they are marketing.

According to the ad for the Kenwood Chef, the appliance does everything in the kitchen, but cook. However, this is acceptable because, as the ad points out, “that’s what wives are for,” Another example, is the ad for Mornidine, a drug for easing the symptoms of pregnancy, like vomiting. The tagline

The Skyy Vodka ad displays what should be everything a man desires; class and a scantily dressed woman. Apart from the Skyy bottle being the focus of this image, the woman's large hat turns her into a submissive object. The man still has half his face visible, this is because he is the buyer and audience of this ad. However the woman is faceless, easily more objectified and simply part of the package that comes with buying Skyy Vodka.

The so called housewife draws her bath settles in and thinks of the many duties that she has to do for the day, she calls her husband and tells him about her wonderful bath and the amazing soap she is using just like everyone else would. This is a 1950s dove ad, an ad that sexualizes and characterizes the women as something she is not and creates a stereotype of a stay home mom and skinny women who have nothing better to do. The appearance of people in ads has changed a lot over time, in the 1950's women were degraded and sexualized throughout advertisements to be skinny. Whereas now some companies are fighting to change this vicious cycle. Although many companies still portray the same perspective as they did in the 1950's, there is now hope.

Examining and analysing semiotics in images and visual texts contributes to a greater understanding of the production of myths and ideologies in representations, most notably in advertisements (Strokes, 2012, p. 124). Through assessing the semiotic elements present in the print advertisement for Dallas Farmers Market (Appendix 1), and the corresponding mythology, it will be determined that the ad is successful in connecting with the company’s target market, creating a memorable impression, and influencing people to shop at the Dallas Farmers Market.

The commercial starts with two men feeding a baby then the family going on a walk, it pictures the man holding the stroller wearing a wedding ring. The other seconds of the commercial demonstrate other types of families engaging in typical family activities all while enjoying the food product. At the end of the commercial it pictures two men with their two children in the background is their house and the American flag all holding the advertise product, Honey Maid. The main message of the commercial is “no matter how things change, what makes us wholesome never will.” The commercial is recognizing the changes in the American family dynamic, in particular, bringing to light gay fatherhood.

The advertisement is displayed in a portrait position, and taken in long shot angles. Making the overall complexion of the advertisement easy to identify the overall features. The winter warmth necessity has been supported by the use of warm and neutral colours. With the burnt orange contrasting the dark grey background it helps to suggest that the porridge would be perfect for the winter. The same colours have been used for slogans and titles to grab the audience’s attention. Carman had used lighting to create this homely and cosy feeling towards the audience. The use of bright warm lighting shining onto the porridge, helps to mimic the natural sunlight. The shadow cast from the packaging helps the audience to focus on the

The book Animal Farm and the ad “The Rock x Siri Dominate the Day” have similarities while also having differences in their persuasive techniques. Animal Farm is analogous to the time of the Russian Revolution and Stalin’s reign. The purpose of the ad is to persuade people into buying a new iPhone in order to use the Siri voice assistant. Animal Farm better uses the card stacking persuasive technique than the ad, however, the ad better portrays the testimonial technique.

The Light break commercial us straightforward in its development, according to different viewers it demonstrates the ladies as being sexualized, They are deciphering this advertisement in a wrong manner, all that is indicating is the all over body and light skimpy clothing of the lady. I may see the motivation behind why they viewers interpret this notice in that way. Two promotions that were as of late gotten various grievances were the barcadi champagne advertisement, which shows up in a various measure of spots for the most part being magazines. The other promotion being the makeshift route protein bar notice which is highlighted on announcements and magazines. Being to a great degree sexual and giving numerous sexual and sex generalizations