Campbell Soup Company

For this discussion, I have chosen a company that’s a lunchtime favorite in my office—Panera Bread Company, a steadily-growing national restaurant chain headquartered in Sunset Hills, Missouri. Ron Shaich, the creator of Panera Bread, joined with partner Louis Kane, the founder of the bakery-café chain Au Bon Pain Co., Inc. (ABP). In addition to ABP, Mr. Shaich started a “fast casual” sandwich shop that he eventually named Panera Bread, and once ABP was sold in 1999, Mr. Shaich focused on growing the Panera Bread brand. Within the next 15 years, Panera Bread practiced a slow but steady growth pattern and there are now more in 2,300 Paneras in the United States (Panera Bread Company, 2017).

This Harvard Business case is about two individuals, Ludmilla and Igor, who are the creators of Iggy’s Bread of the World and their determination to their unique mission statement of not only making the highest quality breads with the highest standards of service and integrity but cultivating a caring environment with plenty of communication in order to have a successful growing company. This is evident in their mission statement which states: “We are committed to providing a nurturing and respectful environment at our workplace that fosters cooperation, communication and sense of accomplishment for all employees. We provide tools for growth through education, health benefits and access to alternative medical treatments. We

I was immediately intrigued from the beginning of Food, Inc. There was interesting and valuable information brought up during the film. Many people do not think about where their food comes from. I believe that if people were to know where their food comes from, they would not want to eat it. There are 47,000 products at a grocery store. But, Food, Inc. implies that this is in fact an illusion because all of them are made with the same crops. The fact that there are only a few multi-national corporations that control all of the crops and meat production is a huge surprise. I believe that each person in society would be absolutely shocked if they were to watch this documentary.

The company has been pioneer in field of business and also been responsible. The company has kept its objective very close to its heart and its initiative to reduce Carbon Footprint and water wastage to Zero by 2040 and Sustained source of supply for its food business by 2020 shows its commitment towards external stakeholders as well. They have been pioneer in field of business and have worked to improve its business

Food inc. is a successful, award-winning documentary with a strong message, released in 2009; Eric Scholesser and Michael Pollan bring a documentary packed full of trade secrets and insight into the real food industry, because behind all the images of farmers and pictures of green grass, there is a bloodthirsty corporation looking to make the processes faster, easier and more artificial than ever before. The documentary succeeds in persuading the audience to think about the sources of the food they eat through techniques like confronting imagery and archival footage.

We can organize and plan for the future but in the end some things are out of our control and can unexpectedly change. With that being said, there still exists an element of planning and envisioning within a leader. This is especially true with Michael Pollan. The current state of our food system and the health of our nation shows the need for vision and positive leadership. Through his hard work Michael Pollan shares his vision of how things can be in the future. Through his published books and appearances, he shares innovative ideas on how the average person can change their perspective about food that will give them the tools to make wiser food choices and ultimately change their health. He is not a leader that provides a simple short term solution. He aims as changing people’s mindsets around food. He encourages us to “accept the elephant in the room”, the elephant being our western diet, and really explore what the western diet entails (Pollan, 2007). In addition to looking at food as a necessity that sustains us, we should also look at what we give in exchange for food. His vision is to teach people to see the relationship we have with the earth which provides us healthy mediums in which we can grow what we need to survive. Furthermore, he suggests ways in which we can accomplish this. For example, he encourages sustainable agriculture, and the use of urban

In Hans Taparia and Pamela Koch’s New York Times online article “A Seismic Shift in How People Eat,” posted on November 6, 2015, the current struggle that big food companies are experiencing in relation to increased consumer awareness is discussed. Prompting this article is the overwhelming movement to healthy eating by the general populace and the havoc it is wreaking on corporate companies. Highly popular among health enthusiasts of all ages, the topic of this paper appeals to a wide audience. Although easily missed at first due to the beautiful flow and structure of the paper, the opinions and claims by Taparia and Koch are primarily based in logos where facts and statistics are quoted, and a fair amount of pathos where vivid imagery is utilized to paint a picture of the scenario for the reader. Differing slightly from the normal presentation, the ethos of the paper is not so much enforced through personal titles or anecdotes, but rather through the combination of presenting the ideas and facts clearly and persuasively, all adding to the author’s credibility. When the paper comes to a conclusion, the reader is left with a solid understanding of how big food companies are finally being forced to share their dirty secrets and clean up their act in order to compete with the small scale, organic based companies and the jeopardy they are facing unless they change their ways drastically.

The mission statement is the vision of the founder. A man who recognized the glaring holes in the food market industry, and filled them with his passion to make food shopping a customer orientated experience.

This step is aiming not only to clarify the goals of the organization but transferring those goals to numbers to be achieved in certain dates.

Director Robert Kenner’s provocative, Oscar-nominated documentary, Food Inc., looks at the food industry’s harmful effects on human health and the environment. He have taken over all aspects of the food chain in the United States, from the farms where our food is grown to the chain restaurants and supermarkets where it's sold (Food Inc.). In this shockingly informative documentary, sick animals, environmental degradation, corrupted and unhealthy food and obesity, diabetes and other health issues are only the more obvious problems with a highly mechanized and centralized system that promotes efficiency as the supreme value in food production (PBS.org). Food Inc. also tells us about wealth, inequality, globalization, and sustainability. As

Vision: To augment and enchant the world through foods and different brands that will enhance health and quality of everybody.

The Pot Noodle was created because there was a niche in the market for a cheap and easy product for a meal or snack. What made it slightly different from the other products in the market was the fact that it already came in a pot which you could pour the water straight into and eat out of it, no need for a bowl. They are slowly bringing out new flavours to keep their current customers happy and entice new customers. Goods and services are produced by using productive resources which are called factors of production. These are grouped into 4 categories which are Land, Labor, Capital, Entrepreneurship. Land is another word for natural resources, it includes land and other things such as water and air etc. This would include the land that is used to grow the produce needed to make the noodles. Labor is the time and effort that people put in to creating a product. It includes mental and physical effort and the quality depends on knowledge and skill that people have from training. In terms of labor in the Pot Noodle it would be people such as factory workers, or produce harvesters. Capital are the tools and machines that businesses use to produce their good. This would be any type of machinery or tools used in harvesting or making the product. Entrepreneurship is the idea behind organising land, labor and capital. Entrepreneurs come up with new ideas and make business decisions. These would include people who come up with the new flavours and how they market their product. I

The Campbell’s Soup Company was founded in 1869, in Camden, New Jersey, USA by Joseph A. Campbell. It is globally recognized as a good quality, branded convenience food manufacturer and distributer. This company’s recognition and strength relies on three major business segments- Sauces and Soups, Confectionery and Crackers and Away from Home Meals. Joseph Campbell had originally introduced this company as a producer of canned soup, tomatoes, jellies, vegetables and meat.

Review of proposed design and necessary corrective action is taking to consider and submit publication/presentation details with review report.

“A hygienic and healthy global society is what we aim for with a long term vision of catering to diverse needs of customers. Our products should benefit every social sector from household to institutions and establishments.”