Can A Company Be Profitable And Environmentally Friendly?

Molson Coors understands the importance of water efficiency to make the reserves more sustainable. They are currently working on reducing the ratio of water needed to produce the beer to the beer itself. Today, Coors has managed to reduce the ratio to 3.36 barrels of water to 1 barrel of beer. This is a significant reduction considering that most other companies have a 6:1 ratio (“Water”, n.d.). Molson Coors also committed to invest in treating their wastewater by using a wastewater treatment technology that can produce biogas so that heat and electricity can be used to brew their beers. It is a more efficient use of natural resources and is Carbon neutral (“Energy”, n.d.). Regarding packaging and waste issue, the majority of

Recently the green initiative has made significant strides in changing the way companies are conducting business. Restaurants are purchasing disposable products such as plastic to go packaging or disposable spoons. Menus are featuring healthier options with some companies offering 100 percent GMO free items. A company that prides themselves on being environmentally conscience is Chipotle. Chipotle has grown leaps and bounds because of their corporate social responsibility

One of the most successful techniques that we can still witness today is “greenwashing.” Greenwashing uses marketing strategies with green oriented projects that promote reduction of energy or pollution allowing the consumer to believe they are doing good to the environment. “In actuality, the company or group may be operating in damaging ways or may simply be unwilling to make a meaningful commitment to green initiatives.” (Investopedia.) BP logo being a green and yellow flower appears to be environmentally friendly and responsible yet, when the corporation first opened the logo was a dark red color eventually making its way to becoming green in 1947. Additionally, in 2000 they renamed themselves from British Petroleum to Beyond Petroleum changing the way consumers view them on environmental responsibilities and future of fossil fuel. “In 2002 CorpWatch and Friends of the Earth awarded BP the ‘Best Greenwash Award’ at the Greenwash Academy Award Programs” showcasing them as more of a marketing strategy then doing good for the world. At the end of the day, BP is beyond concerned with their profit margins then corporate social responsibility. BP has its eyes set on a new location for oil drilling in the Artic National Wildlife Refuge. “The company stands to make handsome profits if it is allowed to drill on the Arctic

Companies being socially responsible seems to have become a requirement for a company to maintain sustainability and profitability. Each and every year, it seems, irresponsible companies are getting shut down or going bankrupt for various reason. Alternatively, it seems that companies that show a concern to the communities around them, prosper. Fort Collins, Colorado’s New Belgium Brewing Co. (NBB) is an example of a socially responsible company that is prospering. To provide some insight into how socially responsible NBB is as a company, three points will be discussed. First is the environment issues that NBB faces and how they address them. Next is how social responsibility provides a competitive advantage for the company. Lastly, how New Belgium’s actions and initiative are indicative of a socially responsible corporation.

Recycle, reuse, and reduce are environmental issue that New Belgium Brewing Company are working to address. NBB has taken at strategic approach to addressing these issues by purchasing recycled paper and office products and donating unusable grain to local farmers; the NBB reuse policy includes heat for the brewing process, cleaning chemicals and water; reduction includes motion sensors on the facility’s lights and induction fans to pull in cool outside air to chill the beer, and offsetting their energy needs (Kidwell & Peek, 2009).

In a world full of competitive markets, companies take many risks in order to make the most profit. Businesses strive to make money off of satisfying customer demands. In recent years, a heightened awareness for the environment has caused customers to demand more natural products. Knowing how a product is made can help the consumer make informed purchases. Conscious consumerism can help further reduce the human impact on the environment. In response to this demand, companies have increased their effort in the manufacturing sector to "go green" by producing items more sustainably. However, the task of differentiating the companies who are actually “going green” and those who aren 't, is difficult. Those companies who

Running Head: Is it possible for a business to make environmentally-responsible decisions that will provide positive spin-offs to society, but still maintain (or increase) its profits?

In the international business arena, particularly as a result of globalization, multinational corporations are beginning to understand that being "green" or ecologically minded, is not simply for environmentalists. By supporting sustainability, many organizations hope not only to reduce their carbon footprint but also to attract younger people who prefer to work for environmentally and socially responsible organizations. This spills off into personal decisions as well, but includes a different philosophical mindset one of holism and treating the planet as one organism. The advantages of "going green" are both tangible and intangible: lower operating costs, less energy use, increased property value, and a positive, proactive, public image. Historically, there has been a battle from the so called "environmentalist cadre" who wanted slow or no growth in favor of the environment and the "capitalist right" who believed in a strong economy and the aggressive use of resources. In the contemporary environment, however, there is no doubt that both a template for robust economic growth can merge with a cleaner environment. Unfortunately, in many ways, sustainability in design and output is no longer something that would be "nice to implement," but because of the loss of biodiversity, over-use of the environment, and continuing overconsumption, is almost a necessity for the 21st century.

Expanded ecological mindfulness and green generation is another social-cultural variable that influences the organization in a positive way. With respect to this element, the organization has consistently been diverting endeavors towards improving the execution of the items. It endeavors to accomplish this by changing the packaging, lessening the remain by electric utilization, and chipping away at their corporate social obligation (Knight and Cavusgil 2004). The issue is whether the organization is passing on this plainly to buyers to make them see that it is a environment friendly organization.

Customers prefer the companies that are socially responsible: According to Forbes article: 88% of consumers think companies should try to achieve their business goals while improving the society and the environment

This report will rationally and reasonably discuss the topic of sustainable business practices. Firstly this report will define what is meant by the term sustainability and its dimensions. Secondly examples will be provided to illustrate the ways in which ExxonMobil is operating in an ethical and sustainable manner. Thirdly this report will critically look at the area of environmental responsibilities to an organizations and what ExxonMobil is doing in that aspect. Finally this report will observe the importance for organization to be sustainable.

A “green” business strives to have a positive impact on the environment and community. It develops and practices business strategies that go beyond

As the role of the environment takes centre stage as one of the pressing problems facing our world, the role of business to aid with climate change projects is increasingly discussed. Government regulations only go far, and without wanting to impose on corporate freedom, governments have less of an impact regulating corporate initiatives on climate change. As Charles Lindblom mentions, “Do we want business enterprises to reduce industrial pollution of air and water? Again we must bear the consequences of the cots to them of their doing so and the resultant declines in investment and employment” (Lindblom, 1982). This leaves environmental stewardship initiatives within each corporate organization and whether the effort to protect the

As awareness increases for these environmental concerns, media and consumer trends follow in support of the eco-friendly movement. Armed with information on the environmental issues at hand, the conscious consumer has come to the realization that their collective purchases have incredible power. Many individuals are making every-day choices to support companies whose ethics align with their own environmental conscience. In response to these trends, businesses find that not only must they appeal to consumers with competitive quality, performance, and value, but also with environmental sustainability. However, in order to attain a “green” brand status, they must invest time and money into re-evaluating their business models and supply chains. While some companies may choose to make this investment, other competitors opt to invest in deceptive marketing strategies which greenwash their products to mislead

Starbucks, as well as other companies like Bank of America and General Electric, are making large strides in becoming green. If a company is capable, it should be taken advantage of. Companies who recycle and evaporate to name a couple of waste reduction activities should become the norm in doing their part of preserving the environment. Furthermore, cutting down waste and recycling often cuts down operating costs and benefits the company and the community. Avoidance of Illicit operations is one of the most challenging principles in business. The reason is; it is so easy to make immoral and unethical decisions. Rather it is taking bribes or evading taxes; it is common in business practices. For example, people are still using Enron as a perfect of example of unethical and immoral business practices with their accounting fraud, hiding debt, and trading millions of dollars in stock while pocketing the revenues. While raising awareness of avoiding illicit operations is important, it still happens on a regular basis.