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Can People Attitudes On The Legal Status Of Prostitution Be Shaped By Media Representation?

Decent Essays

Research Design:

Prior to defining the methodology employed for this research, hypothesised answers are set for the research question ‘Can people attitudes on the legal status of prostitution be shaped by media representation?’. The hypothesis to question is posited as ‘an individual with less knowledge on the subject (i.e. prostitution and its legality issues) is probably influenced by media on his or her attitude towards prostitution’.

This research intends to adopt an experimental design employing an ideal research method to measure individual attitude change in regards to the effects imposed by media on considering prostitution as a legal or formal occupation. As Imai, Tingley and Yamamoto (2013) suggested, ‘experimentation is a powerful methodology’ to facilitate social scientists to text scientific theories and to find casual effects (Imai et al, 2013: 5). The major purpose of this research is to investigate the connection between media and individual’s attitude and opinion on prostitution and, the possibility of concluding legalisation positively for this industry. The adoption of an experimental design, rather than using a qualitative and quantitative research design, is adequately fitted to examine how effective and powerful of media influence on the formation of individual’s knowledge. Another rationale for this experimental design is the attempt to break through the intrinsic view of those social scientists who merely adopt qualitative and quantitative

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