Teal Care Norms

Practice: review, plan and monitor, eg respect for the value base of care, professional interactions with

Many healthcare organizations set goals and objections and write mission statements that reflect the way they want the public to see how healthcare is provided. This is done to guide how their healthcare providers practice daily. In order to meet these goals and objects it is necessary to have in place processes and procedures to ensure the results will be what is expected which is a positive patient experience and outcome. In order for our organization to reach this goal there is a coaching and execution package that will provide step-by-step processes and procedures to ensure that everyone is doing the same thing at the same time

In the healthcare field, there are forces that drive practice and develop change within an organization. There are both internal and external forces in which not one organization is immune to (Kotter, 1996). By establishing a vision of the company, a sense of purpose and direction is created, working towards change within the forces (Huyer, 2014). When people participate in a vision, they work towards a common goal and identify what needs to be changed in order to reach that vision. In this paper, a presentation of Banner Health will be discussed, along with its mission and stakeholders, driving forces, viability, as well as an analysis of forces, a response to change, a vision for change, and an evaluation of change.

The clinic manager’s role in this process change will be to educate the staff on the importance of this change and why this change needs to happen. The manager will also be responsible for monitoring staff engagement and if the patients are receiving this education. The manager is the one who has the power to get this project off the ground. The manager’s interest in the change is to increase the clinics patient satisfaction and to ensure that the patients receive the education. The manager will be the person responsible for maintaining the information on the Internet with the clinic-specific information.

In order to attain excellence in patient care, latest evidence to support care is necessary, and the outcomes of the care in nursing should show aspects of the process change (Frisch & Kelley, 2002). The purpose of an evaluation is to see if there is compliance with the intended change and measure the impact of the process change. When doing evaluation it is important to engage the key stakeholders in the process. In addition, working with the stakeholders to ensure that the training objectives align with the business needs if of far great importance. Expectations of the training should also be in agreement

A well planned marketing and branding tactic will offer a course of action for the maturity of an effective marketing campaign. A hospital’s marketing and branding strategies are key components of consideration in the development of all encompassing marketing plan. Mercy Health Systems and Crozer-Keystone Health Systems have both successfully marketed themselves in the community as outstanding health care providers. The purpose of this paper is to discuss the different strategies used by Mercy Health Systems’ and Crozer-Keystone Health Systems’ to actively market their organizations.

The healthcare system faces a myriad of challenges, one of which is how to blend patient-centered care with a competitive edge. However, a healthcare organization can realize this goal by utilizing any of the four generic marketing strategies: market penetration, product development, market development, or diversification. Each of the four strategies can be applied to either competitor-centered or patient-centered marketing. For instance, market penetration is based on mass marketing, built on a foundation of quality, and aims to increase consumer use of services already provided. Product development involves launching a new product or further developing current services offered to the existing market. Product development promotes competition

Change is rarely seen as blasé no matter what aspect of life is being modified. In Healthcare, it can be quite challenging. While there is an understanding of the need to grow and expand the knowledge base, many Healthcare professionals (HCP) hold steadfast to the model of care delivery that has been the norm. Certainly, it is natural to cling to all that is known when faced with the unknown, even if it has become apparent that the current course is no longer a viable one. A universal understanding of the need for change must exist if there is to be a commitment to change. During this period of evaluation of the current methodology, many things will seem uncertain. To this point, most changes to Healthcare have resulted in an increased demand for nurses, but a deficit of experienced nurses exists. Mandates for evidence-based practice (EBP), cost of care, crippling budget cuts, and decreased satisfaction of personnel due to staffing shortages has forced HCP to reinvent the wheel (Huber, 2010, p. 73). The one constant in this mind-boggling equation is that the patient must always come first.

The clinic manager’s role in this process change will be to educate the staff on the importance of this change and why this change needs to happen. The manager will also be responsible for monitoring staff engagement and if the patients are receiving this education. The manager is the one who has the power to get this project off the ground. The manager’s interest in the change is to increase the clinics patient satisfaction and to ensure that the patients are educated. The manager will be the person responsible for maintaining the information on the Internet with the clinic-specific information.

In this paper I will be discussing the 5 P’s of healthcare marketing to PinnacleHealth, Holy Spirit and Penn State S. Milton Hershey Medical Center. Follow by how the marketing principles can impact the marketing potential of healthcare organization. Last, I will discuss which healthcare organization has the most promising marketing potential.

Stakeholders can be a person, groups or organizations that are affected by organization’s interest, concerns or actions. An example of stakeholders are the patients, employees, managers, physicians, or clinical nurse leaders. When it comes to implementing a new change or proposal to make a better change in an organization, challenges and trials are unavoidable. Therefore, stakeholders support and engagement are very crucial and important for a successful change in the organization. My capstone project is to implement the utilization of bedside reporting versus the traditional hand off reporting. Safety and highest quality of care are the top priorities of changes in any organization due to the high demands of patients care. Efforts to transform

Thereby, having the clinic staffed with higher educated employees fosters critical thinking because individuals with higher education are used to utilizing critical thinking skills (Davis & Goetsch, 2010). In addition, the employees at the clinic cannot be expected to be fully empowered without training, thereby weekly training sessions with role play will help them understand the vision, mission and goals of the clinic while allowing them to make decision and hold themselves accountable (Houlihan, 2014). As the CEO of the clinic, I would provide meetings and open discussion to ensure all employees understood the operational priorities of the clinic ( patients per day above 40, patient satisfaction above 50th percentile, coding change from ICD-9 to ICD-10, scheduling should ensue open availability of 3 patient appointments per day and 5 physicals and the other appointments 15 minute slots, return calls of all patients by end of business and strategic growth of 5 percent new patients per month and increased revenue of 10 percent per quarter) while giving them clear and defined job expectations and reviewing standards, policies and procedures. Furthermore, I would change the performance evaluation of all employees to reflect empowerment and contribution to the organizational

In situations when it deals with a healthcare institution one must consider the ramifications that it can have on its patients. Yes, it is good to have a marketing strategy when trying to gain more constituents to your facility, but one must way the cost of how it could affect the clients that they already service. Matthew had a good idea, but he wen t about advertisement in the wrong way without thinking how it would affect other people. Healthcare is most importance and coming up with a strategic plan to gain overhead for a facility is very costly with the regard for other people’s

Mr. Moore reads and disseminate scholarly articles related to improvement of patient care to validate a change in current practice. The process of change involves creating the perception that a change is needed, then moving toward the new desired level of behavior and, finally, solidifying the new behavior as the norm. Lewin’s three-step model of change unfreezing, changing, and refreezing seems appropriate for changing the current status quo. As stated in the literature the concept of team building is the core strategy in establishing meaningful and lasting change. Teamwork requires an explicit decision by the team members to co-operate in meeting the shared objective of improving the quality of

The case is no different for one of the leading care provider like Anchor trust. Since its first establishment in 1968 (Help the aged housing association, oxford) Anchor trust has come long way and it has established it self as one of the major care provider (Anchor trust provides care to more than 40,000 in daily basis) in the UK. How ever, analyst believes the only possible way to maintain its brand image is to constant improvement and introduction of innovative method of care to its service user. In this context, the adopted marketing strategies of the organisation could be pivotal in maintaining brand image. Therefore, the findings from this research could help Anchor Trust assessing the significance of a marketing initiative. Adding to that the research finding could help organisations in the care industry determining the changing requirement in service user’s perception.