Can This Restaurant Be Saved?

1499 Words Oct 19th, 2015 6 Pages
Module 5
Case 1
Chapter 12
Can This Restaurant be saved? The kind of public relations tactics that should be used to help the Mexican Villa are making it known that although one of the worked had a very contagious disease, that it did not spread because all the workers followed procedures and wore protective gloves. They could make sure everyone is aware of the cleanliness of the restaurant. Public relations is the contrary of marketing. In marketing, one pays to have their communication positioned in a tabloid, television or broadcasting. In public relations, the editorial that landscapes one’s business is not funded. The journalist, whether radio or newspaper, composes about or movies one’s business as an end result of data he or she established and investigated.
Publicity is extra operative than marketing, for numerous explanations. First, advertising is way more lucrative than marketing. Even if it is not permitted, one’s lone expenditures are usually telephone contact and letters to the television, radio, and broadcasting. Second, P.R. has better permanency than marketing. An editorial about one’s trade will be recalled much lengthier than an advertisement.
Publicity also spreads into a much broader addressees than marketing commonly does. Occasionally, one’s actions may even be chosen by the nationwide broadcasting, scattering the announcement about one’s trade throughout the nation.
Lastly, and the utmost significant, publicity has grander…
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