Can You Image A Life With Hearing Music?

Every day, companies present the people with advertisements everywhere they go. Advertisements have become very prevalent in today’s society nowadays focusing in on a negative connotation. Advertisement has become an effective way for producers to display their new products. In present day, they come in forms of billboards, flyers, e-mails, and even text messages. It is widely known that companies create advertisements to persuade people to buy specific products or goods; however, it is not widely known that advertisements can make a negative impact on today’s society. The companies manipulate people’s mind and emotions, swaying people by new promotions and therefore generating a strong desire to fit into the society, that causes them to make inessential expenditures. Advertisements pose a critical impact on the American culture.

Every minute of every day, millions of people are exposed to advertisements. They plague televisions, streets, radio waves, and all means of communication. These advertisements employ many methods of persuasion and their influence is irresistible. Just like prisoners in Plato’s Allegory of the Cave, we are told every day to invest our time and interest into the subject of these advertisements, and to accept the forms of reality they serve us. Whether it be a commercial for a must-have new car, to a spot featuring desirable fast food, or to magazines with photoshopped models; we are seduced to accept these false

Advertisements are everywhere. From billboards, to magazines, to newspapers, flyers and TV commercials, chances are that you won’t go a day without observing some sort of ad. In most cases, companies use these ads as persuasive tools, deploying rhetorical appeals—logos, pathos, and ethos—to move their audiences to think or act in a certain way. The two magazine ads featured here, both endorsing Pedigree products, serve as excellent examples of how these modes of persuasion are strategically used.

According to Hein, Music is a major influence in marketing today, “ There have been 1,050 references of about 66 different brands in songs ranked in the top 20 through the beginning of October, according to San Francisco- based brand consultancy LucJam”(Hein 346). Keeping up with the techniques of advertisement for marketers will help with the increasing demands of future generations.

Product placement in music videos is quite a fruitful source of money for artists who approve it. The content of many commercial pop songs, the imagery displayed in music videos and the conspicuous consumption apparent in the lifestyles of pop stars all reinforce the idea that mass consumption will lead to happiness.

One particularly effective ad in the campaign involves sharing music instead of the flu. This ad targets young adults, many of whom enjoy listening to music together. When young people see this ad, they think of how easy it is to share music. The ad uses the association strategy to make the audience think that sharing germs is just as easy to do. This ad is effective because it takes a common practice of youths and associates

Throughout history, literature, pictures, and speeches have been laced with modes of persuasion. In modern society, thousands of advertisements are produced a day. Each one uses either ethos, pathos, or logos to convince viewers to shift and support a certain belief. One field of advertisements that relies heavily on pathos and ethos is the health field. The national anti-smoking campaign advertisement, below, uses blatant visuals and medical facts to make viewers understand how smoking negatively impacts people’s lives.

In Nielsen’s Music 360 study in 2014, “93% of the country’s population listens to music” with “75% of respondents (saying) they actively chose to listen to music, even ahead of watching television at 73%”. The number of people that prefer to listen to music can be considered enormous and as the population grows, so does that number. This only goes to show how music has become commonplace in our lives such that “most U.S. residents listen to roughly four hours and five minutes of audio each day” (Stutz). As the world changes and new innovations emerge however, so does how we, as consumers, enjoy music. Over the years, there has been a gradual shift from physical copies of music such as CDs to their digital counterparts. As shown in the

Advertisements are a part of our everyday lives and we encounter thousands every day on television, in newspapers, on the radio, on the internet. Advertisements use three basic tricks to persuade the people as listed by Aristotle: Ethos, Pathos, and Logos. Ethos is an appeal to ethics, and it is used to convince the viewer of the credibility. Pathos is an appeal to emotion and is used to convince the viewer by creating an emotional response. Logos is an appeal to logic and is used to persuade the viewer by logic. An advertisement may use one, two or a combination of all three. They have the power to persuade us into buying things that we might or might not want. Not every advertisement aims at materialistic things. Some advertisements want to educate us on a persistent issue, some might want to raise awareness and even aid funding, some try to remind us of important events that might be taking place in our county. The advertising agencies try to be as creative as possible in order to grab utmost attention. But sometimes, in doing so, they end up hurting sentiments of a community of people. I will discuss one such advertisement in my journal below.

Do we want basic cereal or the fancy kind that athletes promote, or can we live with a plain shirt or do we want the one with a guy riding a horse emblem? These want that stray away from our basic needs are all driven by advertisement. No one is born wanting a Gucci shirt, they are taught and conditioned to want one. The Frontline documentary, “The Persuaders”, delves into the world of advertisement in order to explore different aspects of the industry that drives our desire.

Throughout the last decades there has been vast improvements in advertising and its persuasive effects to our psychology. Not only has it become part of our global culture, it is so deeply ingrained in our society that we sometimes don't even notice if someone trying persuade us by their use of simplistic persuasive techniques. It is only when we reflect on the speech, video, or advertisement that we can pinpoint their propaganda objectives.

According to American historian Daniel J. Boorstin, “We read advertisements to discover and enlarge our desires. We are always ready—even eager—to discover, from the announcement of a new product, what we have all along wanted without really knowing it.” We live in the age of advertisement and competition, where each advert tries to act like a magnet and pull you toward its product and permit you to do specific actions. Advertisers use logos, ethos, and pathos as special advertising techniques to help them achieve their task, which is to grab your attention. They are concerned with giving you what you want so that they gain money in return. Yet they will also attempt to make you believe that whatever they are representing is not just something

“Music can change the world because it can change people” Bono. Society is an ever changing process. Because society is a collection of people, it is really a kaleidoscopic representation of what is happening in the world at that time. Music is a significant presence in society; it has been a part of the human element since the dawn of man. Throughout the centuries, music has been incorporated into the most significant and minor moments of history. People can remember events based on the song that was popular at the time. They genre of music varies as do people. The average person spends several hours a day listening to music. People use it as a major part of whatever they may be doing, or they see it just as something to fill in the silence in the background. It is not surprising, then, that music is a more powerful force on how humans think, communicate, act, possibly even affecting intelligence. Music is often used in

Music, “…one of the most widely used and appealing forms of communication…”, is universal and used for different purposes (Root, 2005, p. 7). Among the uses are “…play or entertainment, which humans of all ages engage in to stimulate feelings of joy, tension, and interaction, and enrich their experiences by adding mental complexity, counteracting boredom and lethargy” (Root, 2005, p. 7). In addition, music expresses “…emotions such as love, sentiment, or anger” (Root, 2005, p. 7). Ultimately, it communicates values showing the reality of society and culture. Anyone listening to “a few records [helps] enrich [their] feelings, extend [their] sense of love or despair, and feed [their] fantasies or fire some real relationship” (Cooper & Haverkos,

Media takes all forms of shapes, from video games to music it influences people daily because we are always surrounded by it. Music especially impacts individuals because in a lot of ways it can say what we want to say in times when we as individuals cannot say it. In those times we lean on music to help us understand the hardship we are going through, or as a mechanism to face our feelings or to block them out. Interpersonal violence which is defined as an individual using power over another in the form of violence whether that be emotional, physical, or sexual. With the many forms of interpersonal violence it’s apparent that it has been expressed in the form of music for quite a while, and sometimes not always in a preventative way. By