Canada Goose

1959 Words8 Pages
Executive Summary
Canada Goose Inc. is a company who devote itself to luxury sport jacket industry. It is famous for style and functionality product. Over 150 independent retail stores has been owned with the standard expand consecutively. The products have been placed in a lot of countries except two authorized dealers. Dani Reiss, the president of Canada Goose, is pleased with sales and brand popularity. He decides to grasp the opportunity to strive for better development.
The North Face as an American outerwear company is the main competitor of Canada Goose among many premium jacket market.
Reiss received two distribution .One offer from high-end national chains, Asmuns Place, a leading fashion specialty store for both women
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Canada Goose had laid a solid foundation of brand popularity while keeping the sustained and steady growth. It has successfully developed a large number of loyal customers based on consistent premium products. The most important is the cooperation with either company could be the inflection point to Canada Goose.
Market Analysis
Place | Independent storesOnline | Price | $450-$890 | Product | Menswear Constable, Chilliwack, Expendition,Nomad, Heli-Arctic, Voyager, Snow Mantra | WomenswearChilliwack,Porter, Expendition, Solaris, Mystique, Trillium, Voyager | | Promotion | Word-of-mouth advertisingProduct placement and sponsorship | There are numerous premium winter jackets in the market.
The type of customer is extensive from 16 years old to 64 years old.
People who buy Canada Goose’s product rarely consider cost.
The North Face is a strong competitor to Canada Goose.
The behavior of retailer such as heavily discounting to stimulate market sometimes has a negative aspect to Canada Goose’s brand.
Canada Goose is an environmentally friendly company. All products from Canada Goose are marked up 100 percent when selling at retail store.
Canada Goose ‘s product are sold online through authorized retailers and independent stores across Canada via customers as Westbrook Downtown.
| Extremely fashionable jackets | Low price jackets | Strength | Fashion

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