Canada Goose Strategic Platform Analysis

DG has a current competitive advantage within its industry that is maintains through a unique cost-efficient approach. This low-cost structure is apparent through low inventories, low advertising costs, and location of stores in rural areas. Though profitable in the short-run, DG's current advantage is not

Because of this rapid growth several challenges can present themselves. A primary challenge that can present itself is the lost of the boutique feel because of the hundreds of locations. Even though each boutique is different and personalized, opening too many locations may cause the retailer to lose its niche in the market. Another challenge is the many changes the company has gone through in upper level management. Because of the changes investors have been discouraged, as mentioned before, and shares were down 16% after the changes.

Due to the economy downturn period, Macy’s and many other retailers were suffering. Fortunately, Macy’s has chosen the beneficial marketing strategy to fit the objective of business. This paper will analyze the company’s situation from its financial aspect, industry aspect, the competitive part and Macy’s marketing strategies to conclude that Macy’s could have stable profit in the next three to five years.

In past and recent reports experts tell us that this is accurate and they rely heavily upon trendsetters to popularize new brands for them so that they are successful because often times this can either make or break a company. Now a days marketers are using crafty strategies to win over the hearts of young kids. In today’s youth the age group that market consists of includes kids which are age 6-9 years old, tweens which are 10-13 years old, and teens that are 14-18 years old. For example The

FMCGs are products that have a quick turnover, and relatively low cost. FMCG products are those that get replaced within a year and they constitute a major part of consumers‟ budget in many countries. The FMCG sector primarily operates on low margin and therefore success very much depends on the volume of sales (Sarangapani & Mamatha 2008).

The North Face as an American outerwear company is the main competitor of Canada Goose among many premium jacket market.

Macy's is one of the premier retailer franchises within the United States. To begin, Macy's Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, Macy's has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, Macy's has generated huge profits with same store sales increasing 5.3% year to date. In 2012 same store sales increased 4.6% in the month of February alone (Macy's Inc., 2012). In fact, throughout the duration of 2012, Macy's is projecting even larger profits for its underlying business operations. Even though Macy's has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isadora, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. Macy's, with its ride array of assortments and products continues to grow as it attempts to capture market share from failing competitors. Macy's is also unique as it operates in a unique market

People aged 15-34 are more likely to be first time parents who has to buy baby clothes for their new baby which is significant in volume, or they have an older child who needs new clothes for school. However, as the average age to have children gets older, less and less falls to this group and thus reduced this market’s revenue share.

Executive Summary: Dollar General is the sixth largest mass merchandiser, and the fourth largest discount store in the U.S. However, significant growth opportunities remain for extreme-value retailers such as Dollar General. Dollar General’s strategic objective is sustainable and profitable long-term growth. The company has opportunities for growth by expanding in the United States to areas that lack an extreme-value retail presence. Continuing to serve low-, middle-, and fixed-income families in small communities will prevent Dollar General from competing directly against mass retailers such as Wal-Mart and Target. Dollar General’s strength

5. Opportunity – Certainly there is a good opportunity for buying cheaper products. Most goods are bought in large volumes and factories in poorer countries are compelled to offer cheaper prices to keep their factories running with that kind of bulk buying. DG does not require a factory to be Audited and certified for quality standards and social compliance. Their products are sourced from the lowest priced, low standard small factories based in rural areas that usually employ child labour. These factories are able to produce cheap items because they do not have to add additional costs of being a compliant factory. This results in cheaper items coming to their shelves and being passed onto an unsuspecting customer. Their introduction does not reflect their mission statement for the above given reasons in terms of : Respect, a better life for customers, superior returns for

Companies are growing by bringing in new stores to new locations rather than come up with innovation in the terms of bringing the products to the consumer. As written in business insights, the industry is recession proof but personally we believe that the companies’ sales are

Maintaining the standards of the brands they carry is very important, along with the availability of fully functional cyber shopping incentives. Secondly, their success depends on the positive image they portray. A hit to its reputation can cause legal issues, effect its developmental opportunities and possibly loss of sales. Proceeding, is a high interest in maintaining the reliable multichannel experience they offer to the their guest through its operations. In contrast to that it is essential to be responsive to changing consumer preferences or the profitability may suffer. Moving on is an issue they currently faced but exerts its attention on sustaining the growing workforce and affording the labor cost for successful operations. One of the vital approaches of growing is by expanding its locations in small areas with dense population. They have to face high competition to secure profitable locations and find third parties to obtain financing and acquire necessary zoning permits for expansion projects. Other imperatives involve maintaining the quality of the product and services they offer. Also stay in compliance with government rules and regulation of work ethics and tax rates (Annual Report, 2012). Target’s internal elements are navigated by their ability of recognition, differentiation, innovation, strategic marketing and consumer loyalty. Legal issues still tend to affect the overall position

Macy’s Inc. has a very strong network all over in the United States under its two main brand names but the company has very weak geographic presence. All of its business functions are in the United States. Any changes in the economic, political, legal, and social framework of the country will have direct impact on the business operations of Macy’s Inc. and its profitability will suffer many folds.

Macy's is one of the premier retailer franchises within the United States. To begin, Macy's Inc. is one of the nation's largest and well known department store chains. Started over 150 years ago, Macy's has continually generated excellent returns for its shareholders and employees. Currently, in the midst of a global recession, Macy's has generated huge profits with same store sales increasing 5.3% year to date. In 2012 same store sales increased 4.6% in the month of February alone (Macy's Inc., 2012). In fact, throughout the duration of 2012, Macy's is projecting even larger profits for its underlying business operations. Even though Macy's has experienced success with both its assortments and brand, its competitors haven't faired so well. Sears, due in part to part to a lackluster holiday season, has been forced to close nearly 120 locations to generate excess liquidity in an effort to shore up its balance sheet (Isadora, 2011).Other competitors who cater specifically to the middle class consumer have also lost significant amounts of market share as consumers trade down due to the economy. Macy's, with its ride array of assortments and products continues to grow as it attempts to capture market share from failing competitors. Macy's is also unique as it operates in a unique market demographic. It is upscale, but not to the extent of Saks Fifth Avenue or a Nordstrom. It is also not as low scale as a JC Penny

According to this case, and concerning about the strategy that Best Buy has created, retailers can similarly create a retailer-led product strategy to leverage their customer knowledge for product differentiation and to understand what the needs of the customers are; they must discover what satisfies the customer and what not. In addition, the retailer can seek for news partnerships, new stores, new countries and new categories and services in order to increase their net sales and their share market. It’s very important invest in marketing study aiming to discover what the other companies are doing. Besides, with the time, the smaller retailer can increase significantly even more than the