Canadian ad culture Essay

Since the country’s conception in 1867, Canada has lived in the shadow of it’s southerly neighbour, the United States of America. Through the years, what started out as a country with very distinct culture has morphed and become Americanized. Historically speaking, American influence has had a great economical impact on Canada. Speaking about the Americanization of Canada, Pierre Trudeau, former Prime Minister of Canada, has said, “Americans should never underestimate the constant pressure on Canada which the mere presence of the United states has produced…” This pressure has changed the way Canadians live and conduct business. This pressure has Americanized the Canadian economy. American culture has a very far reaching effect on Canada with many trickle down effects. Americanization of the Canadian economy has lead to the American control of the Canada’s corporate structure, Canadian dependence on American capital, turned the Canadian economy into a mirror image of the American economy, and has led to loss of

The main aspect of advertising is to ‘get more bang for the buck’, to make it aesthetically pleasing to the eye and gain the viewer’s attention. Throughout the years, advertising has varied in many ways from catchy slogans to iconic logos. Some may say there is nothing wrong with a little healthy competition, but what if one area is gaining the benefits slightly different than the others because of their boldness? American and European advertising are very different culturally as well as aesthetically. There has always been a cultural difference in the style of

Today Canada and the United States are major trading partners, allies, and two neighboring countries with a long history of cooperation with each other. But is it possible for Canada to protect its independence and culture living next door to the country so powerful and rich as the United States. Since the Canadian confederation, Canada started developing relations with the U.S. As the years passed by, Canada began to relay on the United States in the national defense. Many Canadians think that the military, political and economical dependence would not make a difference to their daily life. But today more then even Canadian culture is affected by the American influence. Media, American artists,

Advertisements are an extremely prominent part of American society. Very few places exist that an individual can go without being exposed to some form of ad. From product placement to billboards, advertisements exist in nearly every facet of life. Marion Nestle discusses what she considers to be one of the more heinous forms of advertisement in her essay, “The Supermarket: Prime Real Estate.” Nestle uses several persuasive techniques to convince her audience of the evils of supermarkets. Her use of emotionally charged phrases paired with her more logical assertions help to drive her point home while her clear bias and lack of supportive source detract from her overall argument

Commercials airing on the television or radio, the billboards on the side of the freeways trying to grab your attention to buy their product, even while scrolling through various social media platforms, we go through our day to day lives with advertisements all around us. In Jack Solomon’s essay, Masters of Desire: The Culture of American Advertising, he states that the main purpose of all these advertisements is to show us our unhappiness within the American dream. He goes on to describe the differences in these advertisements which are known as the populist ads and the elite ads. Solomon's description of the contradiction between populism and elitism very much affects the way advertising and media is portrayed in American society.

been one of peace-keeping. In the 1960s the United States started to become more violent, and Canada

Canada and the United States are close neighbours. These two countries relationship has evolved throughout the years. World War II had a big impact on their relationship, altering it like never before. They grew closer together and they turned to each other rather than to another country. The war impacted their military relationship in contribution and changes, it made new agreements between them and brought them together in defence.

Secondly, closer ties to America helped us form a culture we know to this day. American media was playing through Canadian televisions and radios. In the late 1950s after Canadian’s pride and joy was aggravated by the “Avro Arrow”, Canadian aviation talent went to America and helped with the man landing on the moon. This influenced Hollywood to dedicate movies and T.V shows. Some of Canadian actresses and actors stared in the playing of Hollywood shows and movies, along with American actors and actresses. Canadians started watching more television which influenced Canadian buying behaviours, clothes, behaviours, food etc. American culture had slightly influenced Canadian culture through media. Also America has always been Canada’s number one trading partner. Gordon Morton McGregor, who was head of the Ford Motor Company of Canada Ltd., set up the largest automotive car company in Candaians. This car company gave many Canadians jobs since they were manufactured by Canadians however the parts that came in for the automobiles were from America. American goods were being transferred to Canada so they can manufacture cars. The Americans have a culture that is recognized as being luxuries and rich. By America trading valuable goods with Canada we gained recognition as Canada being a wealthy and luxuries country. Canada and America

Advertisements have become more common and can be found in almost all locations in the society; however they vary depending on the content and the medium they use to convey the information. It can be noted that television has become one of the most influential and powerful medium since it gives both visual and hearing attributes. Television is preferred by many organizations among them being Power ads since it gives a leading hand in competition since it basically influences the consumers not because of the unique product qualities but the mode at which the advertisement is made. Advertisement being one of the marketing strategies has to be designed in a way

Canadian and American cultural views were different which was proved because one is multicultural and the other is not. Canada was known as “mosaic” which means immigrants from any ethnic group were accepted here and were allowed to practice their religion. Therefore, they have a double identity ,meaning they are their ethnic group before a Canadian citizen as in Japanese-Canadian, Asian Canadian and so on . Whereas ,American culture was known as the “melting pot “, where they accept other cultures however they encouraged their citizens to give up their original culture ( Wells ,10 and 11 ). Canadian’s usually describe themselves as “NOT AMERICAN“(Wells,35) . Many Americans view Canada as a positive nation and as a better environment to live in then the United States . A legal sectary from Gastonia ,North Carolina said “Canada’s such a terrific place, I’d move there tomorrow if I could” (Wells, 35). This proves that Americans want to come to Canada since it is a safer environment due to it’s unique culture. Canadians are recognized as more modest, less aggressive and more down to earth then their southern neighbors (Wells,35).

The US-Canadian magazine dispute had absolutely nothing to do with any "genuine desire to protect Canadian culture". What is "Canadian culture" anyway. I'm sure if I ask a Franco-phone, an Anglo-phone and a Metis, I'll get three widely divergent answers that will never come close to compromise. The Canadian Government was merely seeking to protect the bank accounts of certain Canadian publishing wigs, bottom line.

In “”Dear Friend” (?): Culture and Genre in American and Canadian Direct Marketing Letter”, Roger Graves examines how English speaking Canadian people are different from Americans, and how business communicators need to identify those differences to be successful in both countries. Roger Graves uses warnings written on the cigarette packet to argue that Americans see only the health factors when Canadians consider both health and moral issue.

Each and every one of the world's many nations is unique in its own way. No two nations are the same in terms of the way they live. Whether it is driving on the right or left side of the road, pronouncing words a certain way or using hand gestures to communicate different meanings, each nation of the world has something that allows it to stand out. This uniqueness can come from certain religions, cultural practices, geography, history or from a multitude of other reasons. Despite this, a unique nation usually gains its originality and identity from its people. The way the people interact, live, work, play and have come to exist dictate how others perceive them as a culture. Canada is a provocative country with a divergent population.

Advertising helps to keep the consumers informed about whatever new products are available in the market at their disposal. It helps to spread awareness about products that are of some use to consumer and potential buyers4. Rogers’ used several types of advertising such as magazines, flyers, seasonal print advertising, radio spots, TV. Advertising through different media allows the information to reach to broader customers in a short period.

usually go for a snack when they come on and the small print can be