Candidates and Their Appearance, Happiness, Paul Bloom

The New Yorker is a magazine that is published weekly and reports on multiple topics such as: business, politics, international affairs, and technology. After researching the reader demographics of this magazine I’ve come to discover who actually reads The New Yorker. The statistics I found on the reader demographic consisted of age, sex, social economic background, education and political views. When this magazine was first created in 1925, the publishers had a target group of readers that they were attempting to reach out to, still today the same group of readers are targeted.

Twenty-first century reporters fill the airwaves with “news” pertaining to facets of life entirely opposite of awareness and activism. When news regarding anything aside from the lives of celebrities or current pop culture does make the headlines, the story seems presented in a watered-down, somehow censored, fashion; leaving the reader asking more questions than they received answered. As the major methods of mass media become increasingly consumer driven, the great majority are presented with less mentally stimulating material called “news”. As a result, Americans are often less informed, and thus less willing to become involved in, political, social, and economic issues, nation and worldwide. Through the application of relevant and straightforward journalism, like that practiced by Ida B. Wells, the people of this country may be armed with the knowledge needed to have an effect on the events unfolding today that will affect tomorrow.

The recent election of 2016 shows that artifice is essential in winning voters. Donald Trump, throughout his campaign, displayed an image of himself that people would perceive as “tough” and “strong”. The image of Trump as a reality TV star made him more likable by Americans. Trump spoke openly to people's economic stress, cultural fears and the disillusion with politicians. He promised to “bring

Journalism curriculum is now watered down by Media training in some schools, letting the online articles overshadow traditional press routines that Goldman-Hall worked hard at.

　　In the essay “Reading and Thought”, Dwight MacDonlad talked about the kind of poor reading people are attached to in modern society. MacDonald believed reading materials such as Times and New York Times are too overwhelming for the readers. Readers tend to skim through the reading materials because most of the reading do not have any connections with their daily lives. Moreover, MacDoanld claimed that the readings people do these days are not thoughtful. The readings are rather irrelevant toward the readers. It is because the journalists to produce dull pieces of readings which are meant to be skimmed through without having too much thoughts involved. As the journalists do not have much consideration of the materials they produced. To the journalists the readings they produce are just a series of news that should be read driftly and left behind with no thoughful idea needed to be informed. These effects caused modern society to have a poor reading habits because people do not reflect and give time to think about the readings they did. Readers casually accept the readings even though they do not have provide any resourceful information for the readers.

Television promotes candidates’ image over their policies. Instead of the candidates discussing what they are going to do for the country, they simply argue why they are better than each other. The candidates being televised gives the audience a sense of knowing them, which causes them to lose the audience's interest in political ideals and to be “judged by standards formerly used to assess rock singers and movie stars”(Source B). Instead of the candidates

There has not been a critical election in recent years because mass media has created a less passionate partisan atmosphere. Candidate-centered politics allows candidates to reach out directly to voters through televised campaign ads and relay their opinions on public issues. Thus, a candidate’s message may reach a broader audience, including those of the opposite party, because anyone could see a campaign ad on a television, as opposed to going to a political rally of solely Republicans or Democrats. These candidates do not require as much help from their party’s members to recruit voters with political rallies or door-to-door recruitment; however, political rallies and door-to-door recruitment have a natural tendency to excite and unite parties more than television campaign ads that voters watch from their living-room sofa. Candidate-centered

Television promotes the candidates’ image over their policies. Instead of the candidates discussing what they are going to do for the country, they simply argue why they are better than each other. The candidates being televised gives the audience a sense of knowing them, which causes them to “no longer feel the need for party guidance”(Source B). In other words, the audience no longer feels the need of the politician's policies due to basing their judgments on the superficial characteristics. In a recent political debate, candidates Donald Trump and Hillary Clinton argued that their images weren’t very presidential. It started off with Trump saying Clinton didn’t have the looks and the stigma of a president and she quickly fired back that Trump didn’t have the temperament. Instead of discussing how they were going to run the country they just bickered about appearance. The

In chapter one, Wattenberg discusses the declining trends of Americans who regularly read newspapers between the 1960’s and present day. This can be attributed the aging patterns among generations who frequently read newspapers as well as with the use of technology rising. Reading the newspaper is a habit that either is or is not developed by the time one reaches voting age. With this, newspapers have become an older generation’s primary source of information, however, are still the best source for political matters. Younger generations tend to be more computer literate and have grown up with television and media more accessible to them than the previous generation. These trends not only reflect in American culture, but in other countries

As with most electoral races, the media takes on the role of portraying images of candidates to the public. The motives behind these conscious, deliberate decisions vary greatly, but the results are always interesting to dissect. Starting with the June 20, 2016 issue of The New Yorker, we see a depiction of Secretary Clinton mid-fight, sitting in the corner of a boxing ring (appropriate following the death of Muhammad Ali), sporting her confident, signature grin despite all the

There are two gentlemen in the run-off for Louisiana’s next governor. As Election Day nears, the campaign ads of these gubernatorial candidates have changed drastically from the beginning of their political race. Voters are accustomed to campaign advertisements through television commercials. At the start of this race, the candidates disclosed important details about themselves. They listed their political experience, their accomplishments, and their ideas for the future. Now that the field of candidates has narrowed, the type of television commercials has changed; the two candidates have “gone negative.” When candidates “go negative,” their attention is focused on the opponent’s unfavorable characteristics. Negative political ads discourage

The New York Times has a strong brand presence, name and equity in the United States. According to Michael Hirschorn, contributing editor at the Atlantic, “You really can trace almost any major story these days to something that originally appeared in The Times. The problem is that once it reaches the public, they may not even know it came from The Times.” Readers of The New York Times are extremely loyal as well. A daily issue is priced at $2.50 compared to $2.00 for the Wall Street Journal and $1.00 for USA Today. In addition, within nine months, 390,000 consumers have subscribed to www.nytimes.com for a premium price of approximately $4.00 a week [Table B] and 70% of print subscribers have taken

In campaigning, media coverage plays a large role for candidates. They use the media to make their name heard and image seen. “Nearly everything a candidate does is geared toward the media, especially television” (Stuckey, 1999, p. 99) Candidates make appearances on talk shows,

This study examines second-level agenda setting, a process through which the media makes candidate personality traits salient in the audience’s mind through promoting an agenda of attributes. According to McCombs, Llamas, Lopez-Escobar, and Rey (1997)

The first form of nonverbal communication that plays a significant role in influencing the voting behavior is the physical appearance of candidates. The analytical study by Olivola and Todorov (2010) states that today’s politics have become so extremely intricate and incomprehensible that it is almost impossible for voters to genuinely agree to every aspect of the candidates’ views. For instance, it is highly conceivable for voters to agree on international and security issues with one candidate and agree on economic issues with the other candidate at the same time. Hence, the number of the voters who are unfamiliar with the intricacies of political issues and unmotivated to study candidates’ policy as a criterion for making their choice has increased (Olivola & Todorov, 2010). In addition, according to Olivola and Todorov (2010), the field of cognitive psychology indicates that people’s minds tend to simplify decision making process by relying on simple rules when they are confronted with too much information. As a result, instead of behaving as rational actors and voting reasonably as they are believed to do so, voters are hugely influenced by and unconsciously opt for irrelevant cues, which in this case, the candidates’ physical appearance.