Cango Operations

Our company wanted to appeal to as many consumers as possible and gain market share

The CanGo Company had experienced many obstacles and conflicts during the development of the proposed online gaming services. It is imperative for CanGo to review or to identify any problems that could threaten the company’s future goal. First of all, All team management of the company need to have a clear vision about the company’s long term planning, and analyze very carefully what audience would be targeted for the online gaming services. Also CanGo needs to perform a reliable analysis about their financial status, and making sure that they have the equipment is fully functional and available necessary before they start on new online gaming project. CanGo should also consider that each staff is fully aware about the CanGo’s mission, and this would be a positive way for the company to successfully achieve its goal.

1. CanGo has too many activities without having specific goals or setting priorities. As they find something that needs to be accomplished, it is always as soon as possible without setting definite time deadlines. Setting priorities is one way to insure that the tasks which need immediate attention are worked on first, while other task can be delayed because they are not as important. Being able to schedule people to complete specific task requires careful planning while know what resources are available. According to the Business Dictionary, a resource is “an economic or productive factor required to accomplish an activity” (Resource, 2013). CanGo

Intensity of competition is not going away. The gaming industry continues to have new players. Amazon continues to be the e-tailor leader, and eBay gives consumers a discounted choice. Marketing analysis is needed to understand if there is room for CanGo to grow or is the market saturated. Emerging startup companies with same desire as CanGo are offering consumer choice, expanding product offering, and completive pricing.

It plays a great role in changing the psychology of consumers to convince them to switch brands

CanGo is a small and dynamic business that operates in the seriously unique and competitive online retail and gaming items. CanGo has figured out how to develop at an exceptionally impressive rate and is currently at the limit of scaling up to the following level, extending both as far as the items it offers and geographic areas. As the DKT Consulting Company, we have been locked in as experts by CanGo top managerial staff to think about CanGo procedures and frameworks in detail and thought of recommendation that would make long term esteem and achieve organizational goals.

CanGo has identified a growing trend within the gaming industry that they want to use to bring them success, which is online gaming. They only problem is that they have taken on an area that is not within their normal range of business. Without looking

My recommendation for CanGo would to be research the online gaming to see if they are ready to compete with the best. Rethink their vision of the online gaming

Amazon has realized high-profit margins for a long period of time due to its positive pricing strategy. The entity places more emphasis on targeting customers through the delivery of a wide range of products. Amazon’s vision statement is “To be the Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online.” (Gregor, 2018) Amazon faces competition from a lot of different industries; retail, e-commerce, digital media and content. CanGo can take advantage by offering unique products that Amazon has not started offering

Recommendation: Resource an outside firm to conduct a full analysis of the CanGo’s in-house production workflow process. As previously identified within the prior report, the firm would first need to perform a S.W.O.T. analysis after interviewing with the management staff to identify CanGo’s wants vs. needs. This low level analysis helps to save time and money when reviewing the efficiencies of CanGo as a whole, additionally, the firm is the subject matter expert and is not vested in the internal company politics which will lend to a more comprehensive understanding of

enables the company to gain access to key markets as well as enhance the quality of its delivery

It helps to focusing on the need of the target consumer, and uses the intelligence of the store to understanding the manners and preferences of the consumer.

It gives the consumer an alternative to buy products that have still not saturated the market.

Product is introduced in the market with intention to build a clear identity and heavy promotion is done for maximum awareness. Before actual offering of the product to customers, product passes through

At this stage the marketers need to make the consumer aware of the new product. The marketers need to isolate the target market to which