Essay on Cango

| Most successful companies utilize business strategic planning to set priorities and goals for the organization's future; outcomes include short-term goals and long-term strategies.  A clearly written, well designed strategic plan can align business units, divisions and employees so that the vision of the management team and the mission of the company can be fulfilled.  As companies evolve and the environment changes it is critical for companies to maintain a disciplined execution of the strategic plan.However, if they are not

A marketing plan can be viewed as a roadmap in which an organization navigates through a sequence of steps in order to promote a service, goods, or program (Thomas, 2015) (May, Apr 12, 2012). Therefore, in order to initiate the occurrence of any marketing activity, it is vital to have a marketing plan to follow in the event to create awareness, attract customers, and to gain business (Thomas, 2015). In having a marketing plan, the organization must delineate their marketing initiative through a sequence of designated steps by strategically organizing, marketing activities while defining who will be their targeted potential customers (Buttell, Jan/Feb 2009). In meeting the strategic objectives of a marketing plan, it should

The Grad Consultants have spent the last two weeks observing CanGo and their business practices to help them determine the weaknesses within their organization. We will use our knowledge and experience to provide suggestions for improvement that will have a positive impact not only on CanGo’s bottom line but also on the morale of all those who are employed by the organizations. Elizabeth (Liz), who is the owner of CanGo, first conceived the idea of the company in 2006. Since then, the company has grown exponentially. According to the company’s intranet “Liz’s experience and

CanGo is made up of multiple internal and external factors that are both favorable and unfavorable to the company’s future plans and success. A SWOT analysis helps to breaks these areas down to fully understand their impacts on the organization.

Strategic planning determines three things for an organization. First, it tells the organization where it is going over the next year or more. Second, it explains how it is going to get there. Finally, strategic planning allows the organization to know whether or not it has achieved its desired outcome (Banyenzaki, n.d., para. 4). The focus of a strategic plan is usually on the entire organization, while the focus of a business plan is usually on a particular product, service or program (High performance coaching, 2005). When Hot Topic first came to life it was not as successful as what the founder, Orv Madden, had hoped for (Hot Topic, 2006). However, with a bit of strategic planning, his company would soon be moving forward into a future of net profit rather than net loss.

Jack feels that the company should go under a new system to increase efficiency for their warehouse and inventor. Liz is concerned that the investment for the (ASRS) may not yield the necessary return to justify the investment.

CanGo is a successful company that wants to expand and ensure its continued success. In order to accomplish this task, Liz the CEO has hired Forward Progress to examine current management practices at CanGo and provide a report outlining deficiencies and resolutions. Forward

Swot stands for strengths, weaknesses, opportunities, and threats. The SWOT analysis will assist CanGo understand the opportunities that are obtainable and what threats may have an effect on its business. Before moving onward with new ventures CanGo needs to evaluate the arrangement they currently have in the market. Performing a SWOT analysis technique would be very beneficial at this point and will serve as the baseline to elaborate on a strategic plan for the organization. C&G consultants have been monitoring CanGo’s processes for quite sometime, and we have developed the following preliminary SWOT analysis:

Be Bold Consulting has been invited to provide CanGo with solutions and recommendations towards the advancement of the company. Over the last two months Be Bold has observed the operations of CanGo’s managers and employees. Through our observations we have found a number of issues and have several recommendations. Be Bold

For a company to create a SWOT analysis, they have to have a clear set objective so that they don’t face any serious problems such as wasting much needed time

A business plan is the core of your business and a must have. It is the roadmap that brings your business idea into a reality. A business plan is a written document that describes in detail how a business, usually a new one, is going to achieve its goals. It guides your business from the start- up stage to developing, growing and managing your business. It can also be used to get funding.

A business plan is a road map for a team or business and it can be used, as an eternal tool for potential customers and partners. The business plan should describe in details the entire business venture, technology behind it, the size of the target market, customers, competition, business model, team, financial needs and exit strategy. The business plan gives a company insight and allows them to think things through early enough in the process to ensure they have a well defined venture goals and objectives. It also gives the business direction to a clear path for the team to follow and implement on their venture.

The operations of the business is critical in a business plan because it describes the main components of your business. Management duties and responsibilities can be addressed in terms of the day-to-day operations. This includes what each day of the week will entail for the schedule of the business. Likewise, many topics should cover the nuts and bolts of the business such as production and manufacturing, inventory, and distribution. Topics such as the location, employees, and equipment should be considered to provide the most competitive advantage and success for the business. Lastly, every business requires a structured form of legal registration for licensing, insurance liability and tax purposes.

The first important part of a SWOT analysis is to improve the viability of an organization. SWOT identifies the risk which can arise from future threats coupled with the organization weakness. For example, a pharma company ABC has invested heavily in R& D of existing product where a new competitor is also entering with same product. Then company ABC has to decide whether it is strategically important to deal with external threat or improve the internal weakness. Company ABC can continue the R & D progress to improve the quality of existing product or else can diversify the resource to offer the product at less cost i.e. improving its efficiency. So, SWOT plays an important role in such situation and proves to be a beneficial tool to take appropriate decision of improving the weakness

Furthermore, the basic start of a business begins with a business plan. “A business plan precisely defines your business, identifies your goals, and serves as your firm’s resume”