Caninantics Is A Start Up Company

3641 Words Sep 6th, 2014 15 Pages
Executive Summary
Introduction
Caninantics is a start-up company that has created a new dog food dispensing product that will open canned dog food, dump the food into the dog bowl, and dispense the can. The company wants to start marketing this product and then branch into other canine accessories by the end of the year. Caninantics is a start-up business that specializes in dog food dispensing product. Caninantics will penetrate the food dispensing industry with innovative, first to market, high quality dog food. Caninantics will establish our own selling routes in the Southern and Central region. Caninantics also plan to participate in the $321 billion food and beverage industry by supplying high-quality innovative equipment. With the establishment of one strategic alliance with a national brand name in either of their retailing lines, Caninantics, is expected to easily exceed the financial forecasts.
The Company
Caninantics’s mission is to be the leader in introducing innovative, dog food dispensing product to the market. Through close customer contact and excellent relationships, Caninantics, will meet the needs of the customers. Caninantics, LLC, is a privately-held corporation and maintains an office and a small warehouse in a mixed-use area of North Beach. Three of the four investors in the company have full operational responsibility, the co-founders, have both entrepreneurial and industry experience to brings operational management, marketing, and financial skills…
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