Canon Marketing Strategy

3154 Words13 Pages
Understand how the marketing plan supports strategic objectives
1.1 Explain how the strategy of the organisation impacts on the marketing plan
1.2 Identify the component parts of a marketing plan
1.3 Identify issues of risk within a marketing plan

2. Understand the construction of a marketing plan
2.1 Identify the levels of importance of each component of the plan
2.2 Identify mitigation strategies for high risk components of the plan
2.3 Produce a marketing plan

3. Understand how to promote the marketing plan in support of strategic objectives
3.1 Discuss how the plan supports strategic objectives
3.2 Outline an approach to gain agreement for the marketing plan
3.3 Identify an evaluation and review measure for the agreed
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According to (1990), if consumers somehow become better customers -- that is, more knowledgeable, participative, or productive -- the quality of the service experience will likely be enhanced for the customer and the organization. Meanwhile, performance appraisal serves as an important practice and approach among business organizations in order to facilitate control on the development of the company as well as to monitor the activities, plans and strategies from which the company will benefit. Performance appraisal is a process of assessing whether organizational objectives are met. It would evaluate how the employee’s performance has fared to satisfy the organization (2003). Such evaluation seeks to monitor and improve effectiveness by giving the employee feedback on his/her performance. This process should be carried out at regular intervals and should follow specific protocols to maintain objectivity in the evaluation process. This concept of performance appraisal has its strengths as defined by (1997) for it helps the manager to be able to identify individual present performance along with the employee’s future potential. Evaluation also assesses the weaknesses and the accompanying disciplinary actions. The third strength is that it can determine which training aspect should be developed for the particular employee. It also increases the
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